Just as during the Jin Dynasty, quite a few daughters from noble families, possessing both talent and beauty, also strategically pursued the most honorable position for women in the world... the position of Empress. Naturally, there were also ambitious men who desired to ascend to the position of Emperor's consort.
However, during the Jin Dynasty, the entrenched belief in male superiority over females was still extremely pervasive. Despite desiring the position of Emperor's consort, men worried about being secretly criticized if they used means to attain it, so they were more reserved than women and did not adorn themselves too much, although they still put a lot of thought into it.
