It is reported that Zhihu is also developing a coffee brewing cup, expected to be launched in 1-2 months.
In the knowledge-sharing community, surprisingly starting a coffee business, it inevitably seems a bit "off-topic" at first. However, upon reflection, the business logic is also reasonable. Firstly, this highly overlaps with Zhihu's target customer group. According to official Zhihu data, 52.6% and 21.2% of users are located in China's top-tier, new top-tier, and second-tier cities, with a clear trend towards youthfulness.
