(To prevent theft, will be posted in due time.) Abstract: With the advancement of technology and the model of intelligent network coverage, the rise of the game industry in recent years has been evident to all. The way games are disseminated is no longer confined to traditional promotional methods, and their influence gradually extends to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate and iterate, and improve performance in line with the rapid development of the times. A diversification strategy precisely meets the planning needs and development goals within the game industry. In the context of economic globalization, the diversification strategy, as the preferred development model for enterprises, is also applicable to gaming companies. This paper uses Sanqi Mutual Entertainment Company as an example to explain the impact of the diversification strategy on the performance of gaming companies.
