(Anti-theft, to be posted later.) Abstract: With the advancement of technology and the proliferation of intelligent networks, the rise of the gaming industry in recent years is evident to all citizens. The mode of spreading games is no longer confined to rigid promotional methods, and the influence of games has gradually expanded to various aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate and upgrade, and improve performance with the rapid development of the times. A diversification strategy precisely meets the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, the diversification strategy, as the preferred mode of enterprise development, is equally applicable to game companies. This paper uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of gaming companies.
