It's just that government officials generally have thick skins. Xiao Chong has been in the bureaucracy since his youth, developing a skin as thick as a fortress wall. A pampered noble from a wealthy family would really find it hard to pull this off.
Even though Xiao Chong is thick-skinned and shrewd, once his economic issues were alleviated, he immediately closed the reward channel.
Compared to rewards, embedded advertising is much easier to accept.
Just placing the advertised product next to the zither brings a hefty payment, simple as that.
Because Xiao Chong uniquely closed the live-stream reward channel, his audience is highly accepting of the obviously advertised products placed next to his zither, with some even passionately supporting by purchasing them.
And that's without even showing his face, just his hands.
