As everyone knows, although Tencent is the highest-valued Internet company, most of its valuation comes from its gaming segment.
It has always wanted to diversify into other areas.
It once launched Tencent Weibo to compete with Sina Weibo, but ended up failing miserably.
Later, seeing the short video industry booming, it also wanted to get in on the action, but was utterly defeated by Kuai Dou.
It has always wanted to find another source of income apart from messaging and games.
But it hasn't been very successful.
Especially with short videos, which have been a lifelong pain for it.
Now that it sees hope, it naturally wants to invest heavily.
The previous plan didn't get approved mainly because the required investment was too large with no visible return.
Now it's approved because Kangaroo, the sucker, is willing to burn money together.
And offline promotion of the app is no difficult task for them since Kangaroo also has a nationwide ground-promotion iron army.
