The boss of Tiansheng originally bought the broadcasting rights for Tyson's matches for $50,000, sold them to TV stations for $1 million, and then set his sights on the sports market.
After obtaining the Premier League broadcasting rights, he set a sky-high advertising fee of $50 million per year, with a monthly viewing fee of 188 yuan for the Premier League.
Then reality quickly gave him a lesson, with advertising fees reduced to $1 million, and a yearly package for 588 yuan, yet still only less than ten thousand subscribers.
Considering the copyright purchase cost over $30 million, Tiansheng has lost so much money it doesn't even recognize its own mother.
Song, the boss who claimed he would teach Chinese fans to pay for football, looked much older and admitted his failure during the summer. He finally understood that no one would spend three months of a graduate's internship salary or most people's monthly salary just to watch the Premier League.
