"From now on, people around the world will be divided into two types... those who have already seen Madoka Magica, and those who are about to watch Madoka Magica."
The praise from the latest issue of The New York Times is the best commentary on the movie-watching craze sparked by Madoka Magica in North America.
"The magical fantasy film Madoka Magica has emerged with unprecedented momentum. It breaks all the restrictions on movie viewing and attracts every movie-loving audience in the United States and around the world."
As things have developed to this point, "Madoka Magica" has had an impact on society that exceeds that of any previous film.
Even newspapers under News Corporation, such as the New York Post, which have always been at odds with Nanaya, had to succumb to pressure from public opinion and began to praise the film.
"There is a movie that is creating miracles called Madoka Magica. This group of magical girls attracted everyone's attention with 3D magic. The masterpiece Avatar, which also uses 3D special effects, will meet you in the Christmas season in December. ..."
Obviously praising "Madoka Magica" was a last resort, but cheering for "Avatar" was the real purpose of these guys.
However, compared to these fence-sitters who change with the wind, the authoritative paper media in the circle, the Los Angeles Times, has remained consistent.
Since the film was released, it has not been stingy with praise.
These are all boosters that help the film attract audiences.
In the following days, Nanaya led the entire crew to travel around North America to make announcements.
Because now is the time when "Madoka Magica" is at its peak.
If we work harder during this period to let more people know about "Madoka Magica", it will make the show more popular.
Because Nanaya is very clear that the audience of "Madoka Magica" is not as wide as that of "Titanic" after it explodes with all its energy.
This is not only due to the limitations of the era, but also due to the limitations of the subject matter.
However, the wonderful story of "Madoka Magica" and the 3D special effects that can only be experienced in movie theaters make many viewers watch it repeatedly.
This also resulted in the box office drop of "Madoka Magica" not being particularly large even on weekdays.
This situation became even clearer after the second week box office results of "Madoka Magica" were released.
The second week box office performance of "Madoka Magica" is not only still impressive, but also very strong.
Not only did it successfully win the championship for two consecutive years with a revenue of over 130 million US dollars, it also won the North American Halloween championship this year.
At the same time, the global box office of "Madoka Magica" has exceeded 600 million US dollars.
The second week performance of "Madoka Magica" dropped everyone's jaw.
According to the traditional rules of Hollywood commercial films, the box office decline in the second week is generally around 30% to 50%.
But not only did "Madoka Magica" not fall in box office sales, it bucked the trend and rose in the second week. This can only be said to be a miracle.
It's only the middle of November now, and "Madoka Magica" has already grossed over 230 million US dollars in North America.
It can be said that "Madoka Magica" has already secured victory in the November box office championship.
For everyone, the suspense now is whether "Madoka Magica" can surpass "Transformers 2"'s $400 million performance to win this year's annual championship.
Or, even further...
However, just when everyone was guessing how well "Madoka Magica" could maintain its box office on weekdays in the new week, what they got was a jaw-dropping result.
According to the latest statistics, "Madoka Magica" grossed $19.4 million on Monday and another $18.3 million on Tuesday.
This result shocked everyone.
You should know that the box office performance of "Madoka Magica" on a weekday last Monday was only 12.4 million.
How is it possible that the box office would be higher on weekdays?
This result made everyone in the industry question the box office performance of "Madoka Magica".
News Corporation and Fox's lackeys even specifically pointed out that Washimine Entertainment was suspected of falsifying data.
Even Washimine himself thought there was a statistical problem when he received this data.
After multiple verifications and communication with statistical agencies.
Washimine and various data statistics agencies announced the survey results.
First of all, there is nothing wrong with the previously released box office data.
The reason for this completely unconventional growth in box office data is very simple - the number of 3D movie theaters has increased.
After a week of emergency equipment upgrades, a large number of new 3D screening rooms were added this week.
In fact, these screening halls had already been put into use over the weekend, which is why the box office data for "Madoka Magica" dropped so little in the second week.
The public report was not only released by Washimine Entertainment, but also endorsed by many authoritative box office statistics agencies across the United States.
So even though there are still many doubts from the outside world, nothing can be said.
But this box office result, which exceeded all previous North American November records, made all other film companies drool with envy.
Currently, the total box office of "Madoka Magica" in North America has exceeded 230 million, and the global box office has exceeded the 700 million US dollar mark in just 10 days.
At this time, not only in North America, but even in the global film market, "Madoka Magica" has become the only film dominating the market.
By Wednesday, although the performance of "Madoka Magica" had dropped slightly, it still reached 17.52 million US dollars.
And on Thursday, the box office of "Madoka Magica" rebounded slightly, with the single-day box office returning to over 18 million US dollars, reaching 18.09 million US dollars!
So far, the film has been released in North America for exactly 14 days, and the cumulative box office has reached 364.9 million US dollars!
Everyone on and off Washimine was encouraged.
Although "Madoka Magica" was generally expected to be a box office giant in recent years before its release.
But everyone, including Nanaya himself, was cautious about whether the film's box office could surpass the almost insurmountable numbers of "Titanic".
But now, all signs are indicating that this possibility is gradually increasing.
Because the movie was released only 14 days ago, it has already grossed over 300 million in North America, and the global box office is approaching 1 billion!
This money-making speed has far exceeded that of "Titanic".
You know, it took 44 days for "Titanic" to break the 300 million mark that year.
Now, "Madoka Magica" has achieved this result in just 2 weeks, which is less than half the time.
If we only look at the absolute data, this result is nothing remarkable.
Nana's previous film, "Inferno", achieved $300 million in North America a little faster than "Madoka Magica".
But the box office performance of that movie was normal for a commercial movie, with the results getting lower every week.
But Madoka Magica...
Some people even joked that the box office performance of "Madoka Magica" in its third weekend would depend on how many new 3D theaters were installed in North America.
Such a statement is of course a joke, but it is not without basis.
If it continues at the current pace, Madoka Magica will finish its third week of screening.
It might actually break through $450 million in North America - which is the current three-week cumulative box office record created by "Spider-Man".
This is entirely possible, because the excellent reputation of the movie means that the box office vitality of "Madoka Magica" is still very strong.
Plus, the upcoming blockbuster movie "Avatar" won't be released until December.
With such a double advantage, it is not impossible for the film to break $500 million before the end of November.
Even breaking the $600 million record that "Titanic" has held for more than ten years is no longer a far-fetched thing.
But when you become famous, you are prone to gossip.
As "Madoka Magica" became popular, all kinds of envious people came out one after another.
Many people said that the story of "Madoka Magica" plagiarized their own ideas, and even produced "evidence" to prove their point.
These people said that Washimine Entertainment must compensate them, otherwise they will take legal action.
He doesn't care much about Washimine Entertainment, Nanaya, or even Gen.
Any hit movie will have similar problems and troubles, which are completely unavoidable.
Because no one knows who will come out and disgust you after the movie is released and becomes a big hit.
Nanaya remembered that when "Avatar" was released in his previous life, many people jumped out to sue Cameron.
And until the movie was taken off the screen, there were rumors that Cameron plagiarized Hayao Miyazaki.
Not only Cameron, but also "The Hunger Games", "Inception", "Zootopia" and so on.
Any well-known Hollywood movie is basically unable to escape the label of "plagiarism".
Ultimately, it's all about money.
As for whether Cameron borrowed from other people's works in "Avatar" or whether other movies plagiarized, it doesn't really matter.
As long as there is no concrete evidence, there is generally no plagiarism problem, unless it is almost Ctrl+V like "Red Dead Redemption" and "Yojimbo".
After all, plagiarism and borrowing are really a matter of personal opinion.
It is too strongly influenced by personal subjective factors.
It is obvious that there is no plagiarism, but people insist that it is plagiarism; and it is obvious that there is plagiarism, but people insist that there is no plagiarism.
There has never been a shortage of these messes in the creative field.
Fortunately, Washimine suffered from copyright issues a long time ago, so he is very strict in this regard.
When Gen Urobuchi was creating "Madoka Magica", he did draw on the time abilities from "Kamen Rider Ryuki" and "JOJO".
But it cannot be called plagiarism at all.
Besides, Toei and Shueisha haven't come out yet, so why should you idiots make the first move? !
However, these monsters and demons jumping out and making nonsense gave Washimine Entertainment an opportunity to hype up their products.
So, Washimine accused these people of spreading rumors without any basis, and on the other hand publicly stated that he would take legal action to defend his own rights.
The reason why Washimine Entertainment reacted so strongly, in addition to promoting the movie and establishing its authority over others, is another reason.
On November 20, "Madoka Magica" will face its first powerful rival since its release - the movie "The Twilight Saga: New Moon", adapted from the best-selling novel and released by Summit Entertainment.