As it turned out, East Sea TV's astonishment was still too conservative.
While they stared at the ratings curve with dumbfounded expressions, Unlimited Entertainment, having received the news, took immediate action. They sent East Sea TV a collaborative marketing plan.
"Director, we've received a proposal from Unlimited Entertainment regarding a collaborative marketing effort. It also specifies a time limit. Would you like to take a look?"
The director had just been called back by the station head to oversee the project due to its surging program data. He was sitting in his office reviewing the latest statistics when Yang Haichao, the newly appointed leader of the 'The Voice' project team, suddenly walked in and asked.
"Hmm? What collaborative marketing? Wasn't the previous marketing plan already set in stone?"
Yang Haichao was also somewhat confused. In fact, it wasn't just him; most people in television stations felt this way.
