"So, I'd like to ask, Manager Wu, what exactly do you mean by market saturation?"
"The middle and high-end consumers in our country already know our brand. If they want to buy our products, they will. There's no need to spend more effort on them. Developing new markets is what will ensure our company's stability and future growth. Besides, our foreign clientele represents the true high-end market. Our company's target customers have never been those from the middle and low end, as their purchasing power is limited."
Clothes only become noble when they are sold to true aristocrats. That's how a brand becomes like Xiang Naier.
Xue Yang had a good idea of what Wu Meiju was thinking. She didn't want to sell clothes to college students, let alone to people who had to think long and hard before buying a single nice outfit. She believed it would lower the brand's status.
