Just recently, during a live broadcast, Tang Zixuan inadvertently sipped tea from a cup with the character Xuan on it, and it became an instant hit. It sold like hotcakes on Taobao, Jingdong, and physical stores, and the styles he wore often became bestsellers too.
So it's quite understandable that if Tang Zixuan could collaborate with a company, the headset he uses, the microphone, and some musical instruments could become the best of the bestsellers, that's for sure.
This is the power of celebrity influence, so later on, speculators came along, mainly observing which company Tang Zixuan would choose to work with. If they chose well, it would be an ideal partner for them, and for many distributors, this is crucial—it's the primary source for goods. Business people need to spot opportunities right from the start to seize them; otherwise, if they start after others have been doing it for a while, they'll be out of the game.
