So you will find that IKEA furniture generally falls into two categories.
One type is extremely simple to assemble.
The other is slightly complex, but if not assembled correctly, there's no way to put it together.
This means you have to follow the instructions step by step, preventing any mistakes from being made in a rush.
Needless to say, the quality and price are also excellent.
In 1985, when IKEA entered the American market, many people were concerned about its product quality.
So IKEA directly launched an advertisement featuring some expensive high-end wine glasses on the left, and a few similarly shaped IKEA wine glasses on the right.
Plus a bottle of wine with the glasses.
The message was to inform customers that from design to quality, our products are not inferior but even cheaper.
The money you save can be used to buy a bottle of wine.
In addition, IKEA has always emphasized its Swedish ethos.
