Freedman flipped to the next slide. "Sponsorship. Three major brands have approached us in the last six weeks. I can't name them yet, NDAs, but let me give you the profile."
He outlined them. The first was a global technology company, one of the five largest in the world that wanted to explore a sleeve partnership.
They had been monitoring Palace's social media growth and were particularly interested in the academy pathway as a brand narrative.
The second was a European luxury automotive manufacturer, premium, the kind of brand that associated itself with ambition and craftsmanship rather than mass market appeal. They wanted stadium branding and a multi-year relationship.
The third was the one that made me put my coffee down.
