Even... in Osborne's view, it's somewhat too high.
In the past five years, especially since he took over the project, the traditional book market has been continuously shrinking due to price increases in the physical print industry and the impact of Amazon e-books.
The economic situation in the entire Europe isn't great, and fewer and fewer people are willing to spend a high price on these collectible books.
Moreover, although "The Little Prince" is very popular, this market is not endless. Over a billion copies have already been sold, and the total sales pie each year is getting smaller.
Osborne feels that selling a hundred to a hundred and fifty thousand copies in the first year would already count as a successful bestseller.
Unfortunately,
the board's initial target of three hundred thousand copies sold in a year hasn't changed.
This puts a lot of pressure on him, making him almost feel like giving up.
He was already prepared for the book to fail.
