Now that Bilibili is profitable, many bosses have started to think.
Is the reason the company can't be profitable not because of its inability to make money, but because there are too many corrupt individuals?
And after Bilibili's profitability this time, among the main domestic platforms, only Little Red Book hasn't found a path to profitability.
Yes, although in terms of volume and influence, Little Red Book clearly belongs to the best category.
And it has also nurtured a lot of excellent content and content creators.
But Little Red Book's own profitability has never been high.
The current problem with Little Red Book is that it has traffic, but this traffic is typical private domain traffic.
Little Red Book's users have spending power, but they are absolutely unwilling to spend for the platform.
At least Bilibili has a bunch of users who purchase video memberships just to support the platform.
But on Little Red Book, private transfers are the most common way of spending.
