There is an old saying in boxing that the easiest way to make headlines is to win a championship. As it turns out, winning a purse bid by one dollar works surprisingly well too.
Long before Ryoma's return flight leaves European airspace, the outcome of the WBO purse bid has already become the day's biggest story across the boxing world.
Not because the winning bid is extraordinarily high. But because it is almost impossible to imagine a more infuriating way to lose.
The headlines begin appearing almost immediately.
RONIN FIGHT MANAGEMENT STUNS BOXING WORLD IN GLOBAL DEBUT
ONE DOLLAR DECIDES $15 MILLION PURSE BID
TAKEDA OUTMANEUVERS TWO PROMOTIONAL GIANTS
THE STRANGEST PURSE BID IN MODERN BOXING?
Miguel Cabello's remarks outside WBO headquarters become one of the day's most widely shared interviews. Asked whether he now considers himself the biggest winner after securing a guaranteed purse exceeding ten million dollars, the champion simply shakes his head.
