His move indeed fooled quite a few people. Everyone who came to the store, including Yang Fen, thought that having dozens of demo units was just a small case. They didn't expect that the owner nearly used up all the money.
The store's decoration is genuinely impressive. It's simple and elegant, yet not so upscale that it intimidates people.
Everything has two sides. While a very high-end store can give an impression of professionalism and legitimacy, it can also scare away many consumers. It's like how poor people typically don't go into five-star hotels to ask how much a meal costs.
How can we ensure a professional and legitimate impression while also being down-to-earth? New Era provides the answer.
Besides the simple and elegant decor style, the store has a warm color scheme, with playful and humorous welcome messages everywhere, giving people who walk in a feeling of being at home.
