Better export quality, half the price of physical stores!
These discontinued-size shoes are destined to sell out!
Then employing live selling tactics, pushing for sales and herd mentality directly led to a frenzy of buying!
In one morning, five hundred pairs of shoes sold out!
Many who came late and couldn't buy any were still somewhat disappointed, as if they had missed out on a huge bargain.
In response, Wang Yi smiled slightly:
"Folks who didn't get any, don't worry, our Shangyao Town big market is open for the day, I'll bring another carload over this afternoon!"
"Does the boss keep his word?"
The people around were full of anticipation.
Besides Wang Yi's place, you really couldn't buy such cheap sneakers!
Even shoe store wholesale would be difficult!
Wang Yi picked up the megaphone:
"Really, that dog of a boss owed money and wouldn't pay it back, so he gave me a batch of export shoes. If I don't sell them, they're useless to me. I'll go back and load up now, around two o'clock, still here, I'll sell another carload!"
"Okay, go ahead, I'll go eat first!"
"Right, I'll definitely buy two more pairs this afternoon. The sneakers Old Liu's family bought are really nice!"
"Not only nice-looking, but the quality is also superb, as expected of export quality."
"Look at how smug Widow Cao is, she shows them off to everyone she meets!"
...
As a large province with over 100 million people, Jizhou's rural township population is also very considerable.
Shangyao Town has seventy or eighty villages, with a total population of fifty to sixty thousand.
Transportation is inconvenient, and there are no direct buses to each village.
For villages far away, it's inconvenient to go back and forth, and attending the big market often takes a whole day!
Some also only come in the afternoon.
The reason is simple: the market is about to close in the afternoon, and prices will be even lower.
The common people have limited income and have to be thrifty.
Precisely because of this, when they encounter good quality and cheap products, they will all rush to buy them, even stocking up on extra.
Wang Yi felt increasingly that he had come to the right place!
Having opened up the situation in the morning, the afternoon sales would likely only be better!
After all, shoes are an essential need and have no expiration date!
Buying two extra pairs, whether for personal use or as gifts, is not a problem.
On the way, Wang Yi called Song Yang:
"What are you busy with?"
"Ah, nothing much, just idle, playing at home!"
He only had six or seven sheep and didn't need to herd them every day.
In the morning, while it was cool, he would cut some grass, enough for the sheep to eat all day!
"Coincidentally, I'm selling shoes and I need an extra hand, want to come? 100 yuan a day, just selling shoes!"
"100 yuan just for selling shoes! Such a good thing?"
Song Yang was overjoyed.
He worked as a laborer on construction sites, toiling hard, only earning 80 yuan a day!
Now, just selling shoes isn't tiring, 100 a day, it's simply awesome!
Wages in 2011 were still very low; a skilled worker only earned 120 yuan a day!
Ten years later, laborers' wages rose to 100-200 a day, skilled workers to 200-300, and decorators to 300-500.
Wang Yi said:
"Of course it's true, are you coming or not? Payment on the same day!"
"Yes, of course I'm coming!"
"Two o'clock in the afternoon, west end of Shangyao Town."
"Okay, I'll head over after I eat!"
Hiring a helper would make things much smoother.
Wang Yi drove back to Taishi Shoe Factory.
Han Caili handed him a bottle of mineral water:
"Sales went well, didn't they? Did you sell dozens of pairs?"
"Smoothly, all five hundred pairs sold out!"
Wang Yi took the water and chugged half the bottle.
After selling five hundred pairs of shoes in one morning, he hadn't even had time to drink a sip of water!
His throat was parched!
"What! All five hundred pairs sold out? Brother, you're not being honest!"
Han Caili didn't believe it at all:
"I once brought out a batch of discontinued-size shoes to sell in the city, selling for only 45 yuan a pair, and only a few Ajummas bought a few pairs! It wasn't worth the time."
Wang Yi understood that the consumption habits of city dwellers and rural township residents were completely different.
City dwellers placed more importance on brands, styles, and trends.
Discontinued-size shoes, and not from big brands, naturally wouldn't sell well.
Rural township residents were different; they didn't recognize that many brands, they only looked for cheapness and durability!
As for whether the style was new or novel, or trendy, it was completely unimportant.
In fact, shoes that were too trendy, they couldn't accept!
"Sister, if you don't believe me, see for yourself!"
Wang Yi naturally wouldn't say these things and directly pulled open the car door.
"They really did sell out!"
Looking at the empty Mercedes-Benz Metris, Han Caili was in a daze.
500 pairs sold in one morning!
Even if fewer are sold later, these 15,000 pairs of shoes could be sold out in at most two or three months!
By then, not only would she get back seventy-five thousand, but she would also free up a large warehouse!
Great!
"Uncle Wu, Xiao Song, Xiao Qian, you guys, come here, help Brother Wang load the car!"
Han Caili waved her hand grandly, and three workers came over.
Wang Yi's Metris wasn't a standard cargo truck, so a forklift couldn't load it directly.
It could only be lifted close and moved manually!
With the help of three people, soon, the Metris was filled again!
"Thanks, Sister Li."
"Uncle Wu, Brother Song, Brother Qian, here, have a smoke!"
Wang Yi took out a pack of Baijiang cigarettes, distributed them to the three, and put the rest into Uncle Wu's pocket.
A pack of Baijiang only cost 7 yuan, it wasn't expensive, but this gesture made the three men beam with smiles.
Han Caili thought more highly of Wang Yi:
"Xiao Yi, eat lunch before you go!"
"Thanks, Sister, I've already eaten."
Wang Yi told a lie; he didn't have time to leisurely eat a meal.
He was still waiting for the second half of the big market.
Compared to earning fifteen thousand in half a day, Wang Yi felt that this meal could be a bit makeshift.
Arriving outside Shangyao Town, Wang Yi found a roadside stall, ate a few simple bites, and then hurried over.
Song Yang was already waiting there.
To do well at this undemanding yet high-paying job, Song Yang specially took a shower and changed into clean clothes.
He even sprayed on some perfume!
There were also over a dozen people gathered around, clearly waiting to buy shoes.
Wang Yi parked the car and waved at Song Yang:
"Come on, arrange the sample shoes according to their numbers. If someone wants to buy, and what size they want, you get the goods from the car according to the list! If a certain item is out of stock, recommend other styles. No matter what shoes, all 35 yuan!"
"Such good shoes, only for 35 yuan!"
Song Yang was startled, then nodded:
"Alright!"
Wang Yi took out the megaphone and started playing in a loop again:
"Export sneakers, 35 yuan a pair, you won't lose out, you won't be fooled!"
"Everything on sale for 35 yuan! Limited quantity, first come, first served!"
...
Wang Yi began to receive customers, selling pairs one by one.
Song Yang watched Wang Yi and followed suit, quickly getting the hang of it.
He even learned Wang Yi's marketing phrases.
This made Wang Yi very satisfied.
He had inquired, Song Yang's character was good, he was an honest person, he just couldn't endure hardship.
And selling shoes, an undemanding yet high-paying job, was exactly what suited him best!
Qingyun County has ten townships, on a five-day rotation, there are two big markets every day!
Some are markets!
Wang Yi intended to mentor Song Yang more, later letting Song Yang independently manage one big market while he went to another!
With two big markets proceeding simultaneously, efficiency could be doubled; 1000 pairs could be sold in one morning, and 2000 pairs in a day!
A net profit of sixty thousand yuan!
A township with fifty to sixty thousand people, more than ten thousand people attend each big market; 1000 pairs could definitely be sold, as long as they were cheap enough!
An income of sixty thousand a day, even the middle class would be envious, jealous, and hateful!
The secret to success was choosing the right market and direction!
Two people selling shoes together and collecting money greatly increased efficiency.
However, more and more people gathered around, and business got better and better.
Some even came looking for them:
"It's really here! I saw the sneakers my neighbor bought, only 35 yuan, and I didn't believe it. But when I saw it, it's true!"
"I also came after hearing others talk about it. And indeed, the quality is really good, and the style is nice too!"
"Nice-looking, durable, and cheap, I'll buy two pairs!"
In townships where the internet was underdeveloped, the main way marketing spread was through word-of-mouth among neighbors.
Once a reputation was established, no advertising was needed; those chatty folks would actively promote for you!
If you add the invincible attribute of being super cheap, selling out completely is definitely not a problem!
Wang Yi found that many villagers originally didn't plan to attend the big market, but after seeing the shoes their neighbors bought, they specifically came in the afternoon!
After a flurry of activity from the two, at six in the afternoon, 500 pairs of shoes were sold out again!
Wang Yi again made a huge profit of 15,000!
Earning thirty thousand a day, if this continued, in less than a month, all discontinued-size shoes could be sold out, raking in a huge profit of 450,000!
By then, the first pot of gold would be acquired!
(End of this chapter)
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