Of course, years later, a height restriction order would be issued, limiting newly built skyscrapers to below 500 meters.
However, the impact on Wang Yi's skyscraper would be limited.
After all, that was years later.
By then, Wang Yi's skyscraper would have been approved for many years and construction would have begun.
Even if the height were truly restricted, it would be considered a force majeure.
At that time, the High-tech Zone would reduce the height from 518 meters to over 400 meters, saving Wang Yi costs.
But honestly, those few dozens of meters didn't make much difference.
With the determination to build a skyscraper, Wang Yi obtained real estate qualifications, 1,000 mu of high-quality, low-priced residential land, which could generate 55 billion yuan in six or seven years!
Spending 3 billion yuan to build a 518-meter building was nothing.
To do business, there must be both input and output to last long.
What's more, with the height restriction order, there would be no new skyscrapers above 500 meters in the future.
By then, Wang Yi's 518-meter skyscraper would not only be the tallest in Jizhou but also the tallest in the province, ranking among the top ten nationwide!
This would be excellent publicity for Meiyou and for Wang Yi's new enterprises.
Isn't it much better than some mobile phone companies spending over a billion yuan a year on advertising a few years later?
After the signing ceremony and some pleasantries, Wang Yi returned fully laden.
By then, Meiyou had not only received 300 mu of commercial and financial land for Meiyou Science and Technology Park, a 500 million yuan interest-free loan for free, but also land for a 518-meter skyscraper.
Moreover, it secured 1,000 mu of residential land with astonishing appreciation potential at a low price, and most importantly, real estate development qualifications!
Once the procedures were completed, Wang Yi gained a new company—Xingyi Real Estate!
Last month, Wang Yi had asked Chen Chuanqing to register a series of new companies and brands when he went to the Imperial Capital.
Such as Xingyi Technology, Xingyi Games, Xingyi Mobile...
In the future, Xingyi Technology would be the parent company!
Meiyou Technology, Xingyi Real Estate, Xingyi Games, etc., would all be subsidiaries under Xingyi Technology.
As for the Meiyou brand, it would still focus on the women's market, while other general markets would have to use the Xingyi brand!
For example, if a mobile phone was launched specifically for women, it could be a Meiyou phone.
But for phones targeting all consumers, Meiyou definitely couldn't be used; it would have to be Xingyi Mobile!
Wang Yi planned to name this 518-meter building Xingyi Financial Center!
This way, the Xingyi name would be thoroughly established.
The game "Defend the Pomelos" would also be under Xingyi Games.
Wang Yi planned to use "Defend the Pomelos," a game played by hundreds of millions of people, to skyrocket the Xingyi brand!
Promoting it into a major brand known by everyone!
This would make it much easier for Xingyi Group to launch other new products and categories in the future.
Just like Xiaomi phones a few years later, leveraging the Xiaomi brand, they quickly turned Xiaomi TVs, Xiaomi washing machines, Xiaomi air conditioners, etc., into giants!
Midea, Gree, and Haier had built their home appliance empires over decades, but Xiaomi conquered them in just a few years!
Regardless of quality, the cost-effectiveness was truly high, and sales were truly terrifying.
That year, Ms. Dong and Lei Busi made a 1 billion yuan bet, and Ms. Dong was confident of victory.
What was the result?
Gree failed at making mobile phones, but Xiaomi's air conditioners were a true success.
Even if they couldn't compare to Gree currently, they still snatched a significant market share from Gree!
For a mobile phone company to sell air conditioners into the national top ten, or even top five, was an extremely terrifying feat.
The reason was that, in addition to Xiaomi air conditioners having a trendy appearance, Xiaomi also seized the smart home trend!
In his previous life, when Wang Yi renovated in 2018, he installed smart home devices!
At that time, smart homes were still immature, there were many brands, but few had become major players.
It was impossible for Wang Yi to use Midea smart home for his dishwasher, Haier smart home for his refrigerator, Gree smart home for his air conditioner, and Xiaomi smart home for his TV...
This would mean he'd have to get four or five sets of smart home devices, with different brands for AI speakers, gateways, and human body sensors, one set per brand, which was unrealistic.
As for JD Smart Home and Tmall Smart Furniture, they were even more unsatisfactory.
And Huawei Smart Home hadn't even started back then.
After much deliberation, Wang Yi still chose the earliest and most mature Xiaomi Smart Home.
Xiaomi started making smart homes in 2013.
From small items like speakers and night lights to large ones like robot vacuum cleaners, refrigerators, air conditioners, and TVs, Xiaomi had them all!
As a result, people accustomed to Xiaomi Smart Home also chose Mijia or Mijia supply chain for other home appliances.
Even if they didn't trust Xiaomi large appliances, there were still "artifacts" like air conditioner companions and infrared smart speakers to connect Gree and Midea air conditioners to the Mijia smart home ecosystem!
It was precisely with the "Mijia Smart Home Ecosystem" ace that Xiaomi's home appliances rapidly rose, snatching market share from giants like Midea, Gree, and Haier!
Of course, the foreign brands were the most miserable.
The former high-end hegemons were all gone, having long become "others" on the sales charts.
With domestic TVs, an 85-inch could be bought for two to three thousand yuan, so few people would spend twenty to thirty thousand yuan on Sony or Samsung anymore.
The latter might have better screen quality, but their systems were also user-unfriendly.
And if a naughty child broke the screen, it would cost ten thousand yuan to replace it, which was completely uneconomical.
But if it were a domestic TV costing two to three thousand yuan, there would be no heartache at all; one would just directly replace it with a new generation.
Similarly, the Xingyi brand could also follow the Xiaomi model!
From point to surface, from smartphones to smart homes, to various smart appliances!
The difference, however, was that Xiaomi focused on cost-effectiveness and took the low-end route, while Xingyi focused on branding and took the mid-to-high-end route!
Reborn in 2011, Wang Yi didn't have many trends to catch.
There were only the mobile internet trend, the smart home trend, and the new energy trend...
Making new energy vehicles was not that easy!
It would require at least 1-2 billion yuan in R&D funds and an R&D team of three to four hundred people.
Xiaomi Auto invested tens of billions, with an R&D team of over a thousand people, working for many years before achieving results.
Wang Yi was not currently considering such a massive project; he didn't have enough funds.
Moreover, for the next ten-plus years, it would still be the era of gasoline cars, not a good time to make new energy vehicles!
But smart homes started in 2013, and the threshold was much lower!
For example, routers, smart light bulbs, smart curtains, smart door locks, and robot vacuum cleaners didn't present much difficulty.
Even TVs, air conditioners, refrigerators, washing machines, etc., were all mature categories and presented no difficulty.
Whether by directly finding TCL or Changhong for OEM manufacturing, or by acquiring a home appliance factory, it could be done!
These traditional home appliances, just by plugging in a low-end chip, would become smart home appliances!
There were no technical barriers; it was very simple.
But such a simple thing allowed Xiaomi to quickly cover decades of ground for established home appliance giants and almost overturned them.
Even if Xiaomi TVs were not as good as Hisense, Xiaomi air conditioners not as good as Gree, and Xiaomi refrigerators not as good as Haier...
But the point was, Xiaomi had all of these, and their sales were considerable.
A single category might not match the industry leader, but summing up all categories, Xiaomi Home Appliances' total revenue was terrifying!
Being a perennial third in ten fields was much stronger than being a leader in one field!
Quantitative change surpassing qualitative change was no problem.
But this time, Wang Yi was going to seize the smart home trend!
Make money in 2011, accumulate capital.
Make smartphones in 2012.
Start planning smart homes in 2013, beginning with products like routers, smart lights, and smart curtains, which had few technical barriers.
Then launch smart door locks, robot vacuum cleaners, and the like.
For example, for routers, directly cooperate with Feixun for OEM manufacturing.
If cooperation wasn't possible, then directly poach talent!
Of course, if cooperation was possible, then cooperate.
Once Feixun cooled down, Wang Yi would directly take over their R&D team.
This way, Xingyi routers would be T0 tier!
Follow the Xiaomi route, leaving Xiaomi with no path!
After handling matters here, Wang Yi headed straight to the high-speed rail station for the Imperial Capital.
Tomorrow, Meiyou No. 2 Flagship Store would open in Sanlitun, requiring another busy day.
By the time Wang Yi arrived at the store, it was already seven in the evening, and everyone was still inside, making various preparations.
Learning that everyone hadn't had time to eat, Wang Yi immediately ordered KFC and milk tea, which were delivered:
"Everyone has worked hard. Please eat first."
"Thank you, boss!"
"Thank you, boss."
Everyone looked delighted, stopped what they were doing, and began to eat.
The days before opening a store were always the busiest.
Wang Yi ate while walking towards the window with Song Sining:
"Subsequently, Meiyou should also establish a branch in the Imperial Capital, or directly build the Xingyi headquarters!"
Xingyi Technology and Xingyi Games, which Wang Yi had Chen Chuanqing register, were both placed in the Imperial Capital!
This way, with Meiyou Technology's headquarters in Jizhou and Xingyi Technology's headquarters in the Imperial Capital, it could be considered fair distribution.
However, Xingyi Technology was currently an empty shell, with no office space or employees!
Song Sining took a bite of a chicken drumstick:
"Let's build the Xingyi headquarters first; just buy a small office building!"
"That's a good idea!"
Wang Yi also had this thought.
Currently, office building prices in the Imperial Capital were still low, and the rent-to-sale ratio was more cost-effective than residential properties.
Even the selling price of Zhongguancun office buildings was only over 20,000 yuan per square meter in September, but it was skyrocketing every month!
At this rate, it could rise to thirty to forty thousand yuan by November!
How familiar a scene!
The growth trend of office buildings in the Imperial Capital in 2011 was strikingly similar to house prices in Jizhou from 2016-2018.
Wang Yi remembered that back then, house prices in Jizhou rose by 100 yuan a day, with a new phase launched every other week, directly increasing prices by 500-1000 yuan!
Witnessing the skyrocketing prices, developers held back sales to earn more, selling only one building at a time!
Later, they would only sell half a building at a time!
This week, odd-numbered floors of Building 5 were sold for 15,000 yuan per square meter.
By next week, when the even-numbered floors of Building 5 were sold, it would jump directly to 16,000!
The week after, odd-numbered floors of Building 6, 17,000...
It soared like this, and everyone scrambled to buy.
People had to queue overnight to choose houses, or even participate in lotteries.
Sales consultants were incredibly arrogant, with classic lines always on their lips:
"Those paying in full, come choose your house first. Those with 80% down payment, wait a bit. Those with 60% down payment, step back a little. Those with less than 60% down payment, go home, there are no more houses!"
It was that crazy!
As a result, Jizhou's suburbs rose from 6,000-8,000 yuan per square meter at the beginning of 2016 to 10,000-15,000 yuan per square meter by the end of the year, reaching 13,000-20,000 in 2017, and 18,000-25,000 in 2018!
The booming real estate market allowed property consultants to make a fortune.
In a typical second-tier city like Jizhou, a fresh graduate selling houses could easily earn three to four hundred thousand yuan a year!
Of course, a few years later, they would only earn thirty to forty thousand yuan a year...
Similarly, the real estate market also declined, especially in the suburbs, where prices fell by one-third to half.
Those who bought early in 2016 saw significant appreciation.
Those who bought late in 2017-2018 were stuck holding on, and many lost their down payments.
However, house prices in Dadongjiao remained strong.
Even when national house prices later plummeted, with other areas seeing prices halved or cut by one-third.
Dadongjiao, with its financial center, sci-tech park, and numerous high-tech industrial parks, became the new city center, and prices remained firm at over 20,000 yuan, with school district housing exceeding 30,000 yuan!
High-quality areas with many high-paying industries retained their value.
Similarly, office buildings in the core areas of the Imperial Capital would not depreciate; they would only become more expensive.
Zhongguancun, as the Oriental Silicon Valley, coincidentally attracted IT talents, incubated countless internet giants, and was also close to Beihang University.
Wang Yi made up his mind to buy an office building in Zhongguancun!
He would place Xingyi Technology's headquarters in Zhongguancun, starting a new chapter in his career!
After the opening tomorrow, he would go look at properties.
Although Imperial Capital office buildings were not cheap, they would only become more expensive in the future.
Of course, Grade A office buildings were unaffordable, and Grade B were also unaffordable.
One floor of 2,000 square meters, at 25,000 yuan per square meter in early September, would cost 50 million yuan for one floor.
A 15-20 story office building would be 750 million to 1 billion yuan!
Completely unaffordable, simply couldn't afford it.
Of course, if it were a smaller, standalone office building, keeping the budget within 200 million yuan, it would still be attainable.
Wang Yi planned to use all of Meiyou's funds to acquire a small office building in Zhongguancun, then take out a mortgage loan to free up capital, without disrupting other operations.
As for whether such small office buildings would be demolished in the future?
Wang Yi didn't know, but it didn't matter; if not demolished, he would just keep it for his own use.
Money, oh, still too little!
There was also the matter of investing in Wenxuan School, which would all require burning cash!
He had to make money as quickly as possible!
Thinking this, Wang Yi looked at Song Sining:
"Sining, arrange another trending search. Say that Meiyou No. 1 Flagship Store's first-day revenue exceeded 800,000, no, its profit exceeded 500,000!"
Compared to revenue, shopkeepers cared more about the actual profit.
Many stores with millions in revenue might only have two to three hundred thousand in profit.
"Also, immediately stop the franchise fee reductions for Meiyou specialty stores; collect them all at the original price!"
Song Sining's expression slightly changed:
"Boss, won't this be a bit too hasty?"
Wang Yi waved his hand:
"No rush. When they see our profits, they won't be able to sit still and will scramble to join, especially in the south. This is the perfect time to collect franchise fees. Moreover, the more you offer for free, the less urgent they feel. The more you charge, the more eager they will be to join!"
Just like the real estate market from 2016-2018, prices soared frantically, everyone rushed to buy, emptying six wallets to purchase, even if it meant being stuck.
A few years later, the real estate market cooled down, house prices dropped by a third, but no one bought anymore.
Even with property consultants wearing black stockings, offering pick-up and drop-off services, begging people to buy, no one would buy!
"Alright,"
Song Sining agreed.
What Wang Yi didn't say was that he wanted to buy an office building in Zhongguancun and urgently needed money.
He'd create a trending search to make Meiyou Mall's profits explode again and earn more.
At the same time, it would stimulate those who wanted to franchise, allowing him to quickly collect some franchise fees!
This way, he would have money to buy a larger office building in the Imperial Capital!
Then, Wang Yi looked at everyone.
Everyone had eaten their fill and began to get up to work.
But to their surprise, Wang Yi waved his hand:
"Everyone has worked hard today. Go back and rest."
"???"
For a moment, everyone was stunned.
Shouldn't the boss treating them to a meal be for them to work overtime more effectively?
Why were they directly dismissed from work?
What kind of move was this?
Seeing everyone's bewildered expressions, Wang Yi smiled:
"Whatever isn't finished, do it tomorrow morning. That's all for today, off work!"
After another round of disbelief, everyone cheered:
"Yay!"
"The boss is too good!"
"The boss is a great person!"
Wang Yi slightly frowned, muttering to himself:
"You're the good person, your whole family is."
In fact, Wang Yi was against ineffective overtime.
After several days of effort, the preparations for the opening of Meiyou No. 2 Flagship Store were almost complete.
Continuing to work overtime would only be for striving for perfection.
But striving for perfection was a false proposition; there would never be true perfection.
Having employees work until the early hours of the morning would make them underperform for the opening tomorrow, which would be counterproductive.
It was better to have a good meal, go back to rest, recuperate, and then be busy tomorrow.
Everyone left excitedly, full of joy, and their sense of belonging to Wang Yi and Meiyou greatly increased.
Wang Yi certainly didn't want employees to treat the company as an enemy or an opponent.
Instead, he preferred employees to treat Meiyou as their home and their support.
Work happily, earn money joyfully.
As long as they completed their tasks with quality and quantity, Wang Yi didn't advocate for 996 (9 am to 9 pm, 6 days a week) or 007 (midnight to midnight, 7 days a week), and certainly not ineffective overtime.
These were all meaningless.
As for the 35-year-old mid-life crisis and being laid off at a certain age, it did not exist at Meiyou either.
Only if an employee lacked competence, had character issues, or was unsuitable for the company culture would they be advised to leave, and would be given full severance compensation.
For other employees, Wang Yi intended to employ them long-term and collaborate long-term.
After all, many employees in their thirties were the pillars of their families.
Once laid off and unemployed, finding a job would be difficult, and their families would collapse.
Subsequently, Wang Yi and Song Sining also went to a nearby hotel with the employees.
Song Sining had booked all these.
Employees of the flagship store in the Imperial Capital went back to their respective homes.
As for the employees who came from Jizhou to help, all expenses would be reimbursed as business trips, and they would receive travel allowances.
At eight o'clock, a trending search climbed to ninth place on the trending list.
[Meiyou Jizhou Flagship Store's First-Day Profit Exceeds 500,000, No. 2 Flagship Store Opens Tomorrow in Sanlitun.]
This trending search immediately caused a huge stir, and the comments below completely exploded:
"Single store profit over 500,000? What's the concept? Is this a physical store?"
"Meiyou No. 1 Flagship Store is in Jizhou, right? A second-tier city, with such terrifying spending power!"
"A single day's profit is 500,000, so the revenue must be over a million, right?"
"A single day's profit of 500,000 in Jizhou, and tomorrow it opens in the Imperial Capital with even higher spending power, so perhaps a single day's profit will exceed a million? What about the single day's revenue?"
"Probably two million!"
"Damn, Meiyou physical stores are making so much money? No way, I have to franchise!"
"Of course it makes money. With clothes, you only feel confident buying them after seeing and touching them in person."
"The main thing is that Meiyou dresses are so beautiful; once you enter the store, you can't leave without buying two!"
"Sisters, who understands! I was traveling nearby, just went into a Meiyou store to enjoy the air conditioning, and ended up impulse-buying three items, spending 2,000 big bucks!"
"Yes, me too. I passed by a Meiyou store, just took an extra look, and couldn't move. When I came out again, my hands were full, and my wallet was empty! Sigh!"
(End of this chapter)
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