Currently, Meiyou is famous in China, has become a well-known brand, and its revenue is terrifying.
But in the global market, in many countries, it is still unknown!
There is an urgent need for international traffic to enhance Meiyou's international recognition.
Wang Yi made up his mind to use HM's plagiarism of Meiyou's "pure desire" style to gain international traffic!
If "Defend the Pomelo" can also become globally popular, then Meiyou's global recognition will also rapidly increase!
Even becoming a globally renowned brand overnight will be easy.
By then, Meiyou's internationalization will truly be complete, and international revenue will reach a terrifying level!
The key is whether "Defend the Pomelo" can become popular, whether it can become globally popular!
In the early stage, Wang Yi used Meiyou to promote "Defend the Pomelo," and in the later stage, he used "Defend the Pomelo" to promote Meiyou!
Wang Yi is adept at this kind of joint marketing, playing with traffic.
The previous "33 Days of Lost Love" and Meiyou were played this way, and now "Defend the Pomelo" and Meiyou are also operated this way!
The same strategy, the same routine, always works!
Coupled with the embedded background setting of "Defend the Pomelo," it can also overturn plagiarizing brands like HM, making them suffer social death globally, killing several birds with one stone!
Chen Chuanqing realized the seriousness of the problem:
"Boss, I have already sent people to collect relevant evidence, but we can only secure the evidence when their 'pure desire' style officially hits the market!"
As long as HM's "pure desire" style dresses are not officially launched, it will be difficult for Meiyou to obtain enough evidence to claim plagiarism!
It's possible they might delay the launch, deny plagiarism, or even bite back at Meiyou!
But once it's launched, it's completely stable.
"Old Chen, I'm leaving this to you. Pay close attention to their movements. Even HM has started to copy Meiyou's 'pure desire' style, which shows they've truly run out of ideas!"
Wang Yi said meaningfully:
"It's just a pity that they usually copy other brands' designs, perhaps the other party finds it troublesome not to pursue it, or even everyone copies each other and no one blames each other. But if they dare to plagiarize Meiyou's 'pure desire' style, they will have to pay the price!"
"If we don't make an example of them, other brands will copy our Meiyou 'pure desire' style in the future! If they then launch it in our untapped markets, Meiyou, the original, might even be considered a knock-off by local consumers!"
Currently, domestic consumers all know that the 'pure desire' style was pioneered by Meiyou, and the Meiyou brand is established domestically, so it's not afraid of plagiarism.
But foreign consumers don't all know!
HM copied Meiyou's 'pure desire' style and then aggressively sold it in foreign markets, and many foreign consumers would think HM pioneered the 'pure desire' style!
When Meiyou then expands there, they will believe that Meiyou copied HM!
At that time, Meiyou's original genuine products will be regarded as knock-offs!
Wang Yi would have nowhere to cry!
"Boss, I will take this matter very seriously and fully curb foreign brands from copying the 'pure desire' style!"
Chen Chuanqing's expression became solemn; he dared not be careless.
Once big brands lose all sense of shame, that's a disaster!
Wang Yi waved his hand:
"Curbing HM's plagiarism is only one aspect; our internationalization process must also fully accelerate!"
"Only by building the brand globally and making Meiyou's 'pure desire' style famous worldwide is the best protection for us! Only then will we not fear their continued plagiarism!"
Chen Chuanqing nodded:
"Then I'll hire more people to cooperate with Steve and accelerate the international layout!"
Wang Yi waved his hand again:
"For physical stores, leave the overseas agents for Steve to negotiate. For the layout of overseas flagship stores, let the marketing department handle it. You should first establish Meiyou International Mall! Since the flagship store layout cannot keep up, let's first build bonded warehouses in major overseas countries and regions, and fully open up e-commerce channels!"
"Good idea!"
Chen Chuanqing instantly understood Wang Yi's meaning:
"For one country, build one large bonded warehouse, and put our Meiyou and Zhenyou products into overseas bonded warehouses! This way, when foreign consumers place orders, they can be shipped directly from their domestic bonded warehouses, greatly improving efficiency!"
Currently, Meiyou International Mall relies on cross-border logistics; when foreign users place orders, domestic shipping takes at least about ten days.
But once bonded warehouses fully bloom overseas, when foreign users place orders, shipping directly from their own country's bonded warehouses will greatly increase efficiency.
For example, clothing purchased online by consumers in the Empire can be shipped directly from bonded warehouses in the Empire, which is equivalent to domestic logistics within the Empire, arriving in three to five days!
The same applies to other countries.
"Exactly! Especially bonded warehouses in developed European and American countries, establish them as soon as possible!"
"Understood, Boss!"
Chen Chuanqing quickly agreed.
The layout of agents and flagship stores in overseas markets requires gradual follow-up in each country, taking a lot of time, and may be difficult to complete fully in one or two years.
The construction of overseas bonded warehouses is much easier.
For a major country or region, building just one large bonded warehouse is sufficient.
Moreover, these bonded warehouses can be directly leased, ensuring quick effectiveness!
By then, orders from Meiyou International Mall will be shipped from local bonded warehouses and arrive in three to five days!
With such efficiency, Meiyou International's revenue and profit will also reach new heights.
More importantly, once Meiyou International Mall grows large abroad, the popularity of Meiyou's 'pure desire' style will greatly increase.
If brands like HM want to imitate Meiyou again, foreign consumers won't buy it!
In the next six months, the focus for Meiyou International will be on building bonded warehouses, fully supporting Meiyou International Mall, improving logistics efficiency, and expanding its scale!
Furthermore, once the bonded warehouses are established, it will be easier to develop overseas agents.
By then, Meiyou and Zhenyou products will be directly delivered to bonded warehouses in various overseas countries.
Then, distributing them from the bonded warehouses to overseas agents, flagship stores, and online purchases by overseas users will be more secure.
It can be said that bonded warehouses are Meiyou International's overseas strongholds!
They are also the core of Meiyou's internationalization!
As long as the overseas bonded warehouses are fully established, with one for each major country, Meiyou International's revenue and profit will reach a whole new level!
Even surpassing domestic revenue will be easy.
After all, there are more foreign users and a larger market!
By then, the total profit of Meiyou Group will also reach an unprecedented height!
After arranging these matters, Wang Yi walked into Song Sining's office and looked at her, smiling silently.
Song Sining immediately blushed, recalling what happened last night, her gaze somewhat evasive.
"Sining, I'm back from the Neon Kingdom, and I brought you gifts, all at home!"
Wang Yi said with a smile.
Song Sining was pleasantly surprised internally, but on the surface, she said indifferently:
"Oh, thank you, Boss, do you have any instructions?"
'Heh, woman, are you playing hard to get with me?'
Wang Yi chuckled:
"No instructions, just that last night was good, let's do it again today."
"You!"
Song Sining was furious and glared fiercely at Wang Yi.
'This guy, taking an inch when given an opportunity!'
'Wants to do it again? Really!'
'So bad!'
Wang Yi, however, didn't care at all.
Since there had been substantial progress, they were already 'his own people'!
Song Sining took a deep breath and said in a deep voice:
"Stinky little brother, don't forget our three rules. This is the office, no talking about other things!"
"Alright!"
Wang Yi stopped teasing Song Sining and said:
"On the 6th, I need to go to the Empire to discuss chips. Once the chips are in place, we'll push forward with the phone matter as soon as possible."
"Go ahead, don't worry, leave the company matters to me!"
Song Sining's words became gentle.
"Okay, then tonight..."
"Tonight you go back to the county town, you're not allowed to come to my place!"
Song Sining said decisively.
If this guy went, nothing good would come of it!
"Haha."
Wang Yi laughed:
"Alright, we'll talk after I return from the Empire."
"Not even after you come back from the Empire, hmph! My home won't welcome you anymore, you're a dangerous person!"
Song Sining snorted coldly, lowered her head, and concentrated on work, but her fair cheeks turned crimson.
Wang Yi smiled; just like in his previous life, Song Sining, inexperienced, was still shy.
"When the time comes, it won't be up to you. Anyway, I have the key,"
Wang Yi said, turning and leaving.
Song Sining sighed: "..."
'I shouldn't have been impulsive. Now look, I might be bullied by him often in the future!'
'Stinky little brother, so naughty!'
Song Sining said with a hint of resentment, but her cheeks became even redder.
Even if she said she didn't welcome Wang Yi, if he really came, she would probably still let him bully her...
Towards Wang Yi, Song Sining seemed unable to refuse.
Wang Yi left Meiyou Technology and then went to the Meiyou Beauty Factory for an inspection tour.
The entire Meiyou Beauty Factory is currently operating at full capacity, producing various skincare products and actively stocking up.
Just waiting for Meiyou Beauty to launch in ten days!
Wang Yi looked at the products, and the main ingredient was hyaluronic acid!
Jizhou, as the capital of hyaluronic acid, supplies 80% of the world's hyaluronic acid.
Meiyou Technology has signed strategic cooperation agreements with Freda and Bloomage Biotech, obtaining hyaluronic acid raw materials at low prices from these two hyaluronic acid giants.
Then, these are used to produce various Meiyou beauty products, emphasizing genuine quality and ample ingredients.
For similar products, Meiyou's hyaluronic acid content is more than double that of competitors.
This leads to better results for Meiyou products, after all, they use plenty of ingredients.
This way, it's enough.
After all, Meiyou only targets the mid-range market.
As for the high-end market, in addition to sufficient ingredients, it also needs to be packaged as an overseas R&D team + overseas R&D base!
These days, Steve is in talks with former R&D directors of major brands, making some progress; after discussing the financial aspects, the cooperation can almost be finalized.
This way, Zhenyou's overseas R&D institution will be established, and after another wave of publicity and hype, the subsequent launch of Zhenyou Beauty, focusing on "Gundam," will have hope.
With this thought, Wang Yi called Song Sining:
"Sining, the Meiyou Beauty press conference is on the 15th. We can now arrange for agents and specialty stores to make payments and place orders."
"Don't worry, this has already been arranged. Some agents and specialty stores have already made payments, and I'm arranging logistics for sequential shipments!"
"Great, with you here, I truly feel relieved!"
Wang Yi said with a smile.
With Song Sining present, he doesn't need to consider these important matters.
When to order, when to ship... Song Sining will arrange everything clearly herself.
"Hmph, it's good that you know it, just bully me less in the future!"
Song Sining snorted coldly.
Wang Yi said earnestly:
"Don't talk nonsense, how did I bully you? That's just the sublimation of our feelings!"
"???"
Song Sining was bewildered:
"Is that so?"
"Of course! In fact, all couples are like this. Only when feelings sublimate to a certain extent will a girlfriend treat her boyfriend like this..."
Wang Yi started his lecture.
"Ah? Is that so?"
Song Sining's cherry lips parted wide, full of disbelief.
She felt that Wang Yi's words made some sense, yet something felt off.
Song Sining was incredibly intelligent in other aspects, but in these matters, she had no experience and was too easily deceived by Wang Yi!
After the call ended, Wang Yi drove straight to the provincial hospital, but on the way, he was thinking about phones and chips.
In reality, making clothes is more profitable than making phones.
This is true for both sales and profits.
But Wang Yi still has to make phones!
Because the interests involved in phones are not just the hardware profits from selling phones!
There's also a series of ecosystem-derived profits behind it, and the strategic layout of the mobile internet!
Currently, the biggest trend is the mobile internet.
And the gateway to the mobile internet is the smartphone!
Whether it's Apple, Huawei, or Xiaomi OV, they all reached their peak relying on smartphones!
And 2011, when smartphones were just starting, was the best time to make phones!
Whoever has high phone sales controls more mobile internet entry points, gains more say and profit, and can derive infinite future possibilities!
This is a strategic layout!
For example, the famous Apple tax: regardless of any software's top-up or revenue, Apple has to collect 30%!
Why?
It's because of Apple's massive user base; major software developers cannot do without the Apple system and Apple users.
Even if taxed, they are forced to accept it!
In addition, the ecological derived income from mobile phones is also an astronomical figure.
Such as advertising revenue from various systems, app store revenue, and also e-book store revenue, game revenue...
For example, system ads, Xiaomi e-book store, Huawei e-book store, Xiaomi Games, etc., these are all profits!
And they are continuously generated; in the long run, they earn more than selling phones.
Therefore, clothing must be made and must be internationalized.
Phones must also be made and must be internationalized!
As for the chip issue, Wang Yi initially planned to choose Qualcomm but was also considering Nvidia.
In the long run, for mobile processors, Qualcomm completely outperforms Nvidia.
But letting Qualcomm dominate isn't good in the end.
If Nvidia could also grow big, Qualcomm wouldn't monopolize the processor market, wouldn't be so arrogant, wouldn't have prices skyrocketing continuously, and wouldn't charge a few percent Qualcomm tax on the entire device!
After all, competition creates pressure.
In fact, Qualcomm's processors in 2011 were somewhat of a flop and not outstanding.
Compared to Nvidia and Texas Instruments, the advantage was not obvious.
And in 2012, Nvidia was the first globally to launch a quad-core processor, making it a bit more powerful than Qualcomm.
It wasn't until 2013, when Nvidia's Tegra 4 processor completely failed and Qualcomm's 800 series processors were exceptionally outstanding, that Qualcomm achieved a complete victory.
Subsequently, Nvidia withdrew, Samsung processors settled in a corner, MediaTek's brief glory faded, and only then did Qualcomm fully monopolize, selling at high prices and collecting Qualcomm tax!
However, Nvidia's processors and Qualcomm's processors in 2011-2012 had little difference, even a slight lead, and were much cheaper!
Wang Yi was even thinking about whether to support Nvidia, to let Nvidia compete with Qualcomm to the end and break Qualcomm's monopoly!
As long as Xingyi phones extensively use Nvidia processors, Wang Yi would become a major client for Nvidia!
For example, with a one-time order of five million Nvidia processors, 'Old Huang' would have to personally come to support Wang Yi and shout a few slogans:
"Xingyi Phone, #1 in the Universe!"
(End of Chapter)