Wang Yi opened xphone 1's sales data for the past few days, his expression extremely remarkable.
Two days before "Happy Camp" aired, xphone 1's daily sales stabilized at around 100,000-130,000 units.
After "Happy Camp" aired, xphone 1's daily sales directly shot up to 530,000 units!
That's outrageous!
One can only say that as long as the advertisement is in place, there's no need to worry about sales at all!
In his previous life, budget phones from major manufacturers could sell out even when priced at three or four thousand yuan.
With xphone 1's high specifications, excellent product quality, and status as a groundbreaking phone of the year, it naturally sold even more explosively!
Its extremely high aesthetic appeal alone made many people unable to take their eyes off it.
Backend statistics show that on the night "Happy Camp" was broadcast, xphone 1's online sales exploded!
The next morning, offline sales also exploded!
Good wine also fears deep alleys; the advertising and marketing strategy was perfectly right.
And it was super cost-effective.
Exclusive title sponsorship of "Happy Camp" cost only 300 million for two years, which means only 150 million in sponsorship fees per year.
And because of this sponsorship, xphone 1's single-day sales increased by over 400,000 compared to the previous days!
Deducting material costs, sales costs, and taxes, the net profit exceeded 500 million.
It can be said that in this single day, the 150 million sponsorship fee had already been recouped and made several times the profit.
What's more, this effect is continuous, with sales increasing on the second and third day after broadcast, even if not as frightening as the first day.
Similarly, the second week, third week, fourth week... throughout 2012, "Happy Camp" would be broadcast every Saturday, bringing a terrifying increase in sales to xphone 1, x buds, and the subsequent xphone 1pro, xphone 2.
This sponsorship was incredibly cost-effective.
Thinking of this, Wang Yi decisively called Song Sining back:
"Sining, we've made a huge profit by sponsoring 'Happy Camp', which shows that sponsoring variety shows is indeed feasible. Contact Jiangsu Province and tell them we want to be the exclusive title sponsor for the new season of 'If You Are the One'!"
"Okay, Chairman, currently the viewership ratings for 'If You Are the One' are even higher than 'Happy Camp'. It's not only deeply loved by young people, but also by middle-aged and elderly people. Especially middle-aged people, they are all our target customers for xphone 1!"
Song Sining said with a smile.
Wang Yi strongly agreed:
"'Happy Camp's' audience consists mostly of young people, while 'If You Are the One's' audience consists mostly of groups over 35 years old. They perfectly complement each other to maximize advertising effectiveness!"
As for Xingyi Video's own platform, its audience are also mostly young people, all users and old fans of Xingyi Technology, who already knew about xphone 1.
Those who want to buy will buy even without promotion.
Those who don't want to buy won't buy even with more promotion.
To put it bluntly, promoting xphone 1 on Xingyi Video has very limited effect, as they are all old fans and users of Xingyi Technology.
While Hunan Satellite TV's "Happy Camp" and Jiangsu Province's "If You Are the One" mostly attract new customers and new fans.
These new customers are the sales growth demographic for xphone 1.
This quarter's exclusive title sponsorship for "If You Are the One" has definitely been sold, so we can buy the next season, which will be broadcast around May.
At that time, it will be perfect to launch a high-end new phone, xphone 1pro!
The price of xphone 1pro is a bit more expensive than xphone 1; its price point is almost on par with the iPhone 4s, it has already left the realm of cost-effectiveness and can only be advertised aggressively!
"Oh right, Chairman, the box office revenue share for 'Love Is Not Blind' has also been remitted, a total of just over 200 million. I've sent the specific details to your email."
"Okay, Sining."
Hanging up the phone, Wang Yi opened his email and indeed saw the box office revenue share details for "Love Is Not Blind".
This movie had a total investment of 10 million, Wang Yi invested 6 million, accounting for 60%.
It extended its run by one month, with final domestic box office reaching 650 million.
Of which 5% was allocated to the special film fund and 3.3% for value-added tax.
However, during the National Day Golden Week, the box office share of domestic films reached over 45%, and according to regulations, 80% of the special fund was returned.
Therefore, the actual special fund was only 1%, plus 3.3% value-added tax, totaling 4.3%.
Of the remaining 95.7% of the box office, cinema chains and theaters took the lion's share, about 52%, which is 49.764% of the total box office.
The final remaining 45.456% of the total box office still needed to deduct the distributor's distribution agency fee, with the remainder being the production company's share.
Generally, distributors take 2%-6% depending on their investment and effort.
If the distributor invests heavily in promotion and distribution, they take 6%.
If they invest little and promote simply, they take 2%.
These are industry rules.
For example, "Love Is Not Blind" was not optimistic about by the distributor, who thought it would surely flop at the box office and wouldn't make money.
Therefore, the distributor hardly invested any promotional and distribution fees and did not promote much.
The actual promotion and distribution came from Wang Yi's investment and were all handled by the production company itself.
And Meiyou's enormous traffic helped greatly with promotion!
Therefore, the distributor only took 3%!
Ultimately, 42.456% of the total box office went to the production company.
If the distributor had promoted vigorously and taken 6%, and the special fund had not returned 4%, then the production company would have only received about 35%.
Of which Meiyou Technology invested 60%, taking 25.4736% of the total box office, a total of 165.5784 million.
From Hong Kong, Macau, Taiwan, and Singapore, there was another approximately 200 million in box office, and Wang Yi received over 41 million.
All added up, the total received was 206.83 million.
An investment of 6 million exchanged for over 200 million in box office revenue share, this deal was still very cost-effective.
Of course, the traffic brought by "Love Is Not Blind" to Meiyou and Zhenyou, and the revenue and profit it generated, are even more immeasurable.
After "Love Is Not Blind" became a hit, it made Meiyou's "innocent desire" style completely explode in popularity, generating countless revenues.
One can only say this investment was cost-effective, extremely cost-effective.
Wang Yi closed his email and no longer paid attention to this matter.
Just 200 million, that's all.
If it were before, he would have been extremely excited.
But now, it was just so-so, merely icing on the cake.
Instead, the boom in variety shows, and the revenue and profit it brought to xphone 1, Meiyou, and Zhenyou, made Wang Yi very interested.
As for Xingyi Video, it currently has no shortage of high-quality films and TV series, and its self-produced S-tier dramas are also being filmed.
The animation department is also frantically recruiting people.
Once Gu Qing acquires those high-quality copyrights from Qidian and starts production immediately, several new anime series can be launched in a year.
Instead, the variety show department has not yet gained traction and is still recruiting.
They could definitely launch one.
Moreover, once a variety show is well-made, it can not only be exclusively broadcast on Xingyi Video but also sold to satellite TV stations, earning a large sum in copyright fees.
More importantly, broadcasting on Xingyi Video, with Xingyi Technology as the sponsor, only reaches old fans and users of Xingyi Technology, so the marketing effect is limited.
But after selling it to satellite TV and broadcasting it on satellite TV, the marketing effect would be terrifying!
As for the themes and content of variety shows, Wang Yi has many ideas, but it's best if they are simple and easy to implement and can become popular currently.
Shows like "Roast!", "Talk Show Conference", "Happy Comedians", these types are feasible.
But such variety shows are relatively complex to produce, requiring advance selection of contestants and scriptwriting; not enough without several months of preparation time.
If they want to launch it quickly, "King of Mask Singer" would be simpler.
The competition format is simple, just invite some celebrities to participate, full of selling points.
Moreover, Xingyi Music and Xingyi Media have collaborations with many celebrities, plus Wang Yi's reputation, it would be very easy to invite them.
Furthermore, many faded but talented singers have low appearance fees and need this kind of opportunity to regain popularity even more.
Xingyi Media can sign these singers in advance, and after they regain popularity, they will all be pillars of the industry!
As for copyright?
There's no problem either.
In 2011, "I Am a Singer" was only broadcast in Korea, and "King of Mask Singer" only came out in 2015.
Wang Yi launching "King of Mask Singer" now not only avoids copyright issues, but if Korea and other countries want to make similar variety shows later, they'd have to buy the copyright from Wang Yi!
Furthermore, the hottest variety show this year should be "The Voice" in the second half of the year, but once "King of Mask Singer" is launched, "The Voice" would be severely impacted.
One is a talent show for new debuting singers, which can be manipulated and has insider information.
The other is a battle of strength for veteran singers, performing while masked, with blind performance, blind guessing, fair and just.
The superiority and inferiority are immediately obvious!
Viewership ratings and influence go without saying.
Thinking of this, Wang Yi called Ye Changpeng:
"President Ye, our Xingyi Video needs to launch a variety show, named 'King of Mask Singer'! Invite a few celebrities as guests, and then invite some other singers, they can also be faded singers, all participating with masks on, so that both the audience and guests cannot identify them!"
Ye Changpeng's eyes lit up, and he instantly grasped the selling points within:
"Chairman Wang, this show is good, it will definitely be a hit. All singers will participate with masks, judges have to guess, and the audience also has to guess, not looking at appearance, not competing on status, only looking at strength, only looking at singing skills, fair and just, full of fun! It will definitely be a huge hit!"
Wang Yi nodded:
"It's definitely going to be a hit. Plan it as soon as possible, arrange it as soon as possible. Launch it as our first variety show, strive to get it online as soon as possible."
"Okay, Chairman! This competition format is very simple, and recording is also simple. Broadcasting while recording, there's no pressure to launch it within three months."
"Very good! In addition, make another variety show called 'Talk Show Conference', also in a competition format."
Wang Yi clearly explained the rules and format, as well as the precautions, to Ye Changpeng:
"'Talk Show Conference' requires scriptwriting, it will take a bit longer, so you can have more preparation time. It's fine to broadcast it in the second half of the year, but 'King of Mask Singer' must be broadcast as soon as possible. Also, register 'Masked Singer God', 'Masked Singing General', etc. for me, to prevent competitors from imitating them."
"Okay, Chairman."
Ye Changpeng replied and quickly went to make arrangements.
With these two variety shows, Xingyi Video in the variety show sector can also rise rapidly.
No longer bothering with these matters, it was already evening in the Empire, Wang Yi washed up and went to bed, and Ye Changpeng would be responsible for the subsequent matters.
...
Alibaba Headquarters.
Wang Xing sought out Jack Ma first thing in the morning:
"Chairman Ma, you disagreed with Meituan introducing Xingyi Technology's capital before, do you still disagree now?"
For this matter, Wang Xing had talked to Jack Ma many times.
But Jack Ma just wouldn't agree.
One mountain cannot accommodate two tigers.
Jack Ma invested in Meituan and considered Meituan part of the Alibaba ecosystem, not wanting Meituan to have other capital.
As Xingyi Technology grew, Jack Ma was even more unwilling.
Wang Xing was very helpless and painstakingly urged:
"Chat's prospects are very good, especially with the surrounding tours and local delicacies based on Gaode search for group purchases; no group purchase platform can do without them! Once Chairman Wang invests, Chat's entry point can be given to our Meituan, and then Meituan will be like a tiger with wings, breaking out of the siege in the 'Thousand Group Buy War'!"
Jack Ma understood this principle, but how can one allow others to sleep soundly next to one's bed?
Seeing Jack Ma unmoved, Wang Xing continued to persuade:
"What's more, current Xingyi Technology developed navigation, crushing Baidu Navigation. It also developed Chat, challenging WeChat. Of the BAT Big Three, Xingyi Technology is at war with two of them. The enemy of my enemy is my friend; Xingyi Technology and Alibaba have common rivals, we can definitely cooperate! And Meituan introducing Xingyi Technology's capital is the best opportunity."
Hearing this, Jack Ma was a little tempted, but not much.
To have reached his position, he couldn't be persuaded by a few words.
Once Xingyi Technology also invests in Meituan, how would things be then?
Would Meituan belong to Alibaba or Xingyi Technology?
These are all problems!
Seeing Wang Xing's anxious look, Jack Ma waved his hand:
"Little Brother Wang, don't rush, this matter is very important, it's not impossible, but we still need to research and study it."
"F***!"
Wang Xing cursed inwardly:
"What the hell are you studying!"
"I think you're just afraid that Chairman Wang will come, and you'll be out!"
"Fine, since you're being so perfunctory, then don't blame me for not playing fair either."
Wang Xing suppressed his anger and nodded:
"Okay, Chairman Ma can take his time studying this, but currently, in the Thousand Group Buy War, group buying platforms are fighting fiercely. Meituan is under a bit of pressure, how about adding some investment..."
Hmm, didn't you say no to introducing Xingyi Technology?
Then fine, you, Alibaba, add more investment!
If you give it readily, that's naturally good.
If you're reluctant to give, then you'll have to seriously consider introducing Xingyi Technology.
You can't just not give us money and also not let us ask Xingyi Technology for money, can you?
That makes no sense!
Chairman Ma understood Wang Xing's meaning and frowned slightly:
"This matter is also very important and also needs to be studied. Don't worry, Little Brother Wang, Alibaba absolutely supports you!"
Wang Xing fell silent: "..."
Kicking the ball again!
Fine, really fine!
"Alright, Chairman Ma, I'll be waiting for your good news!"
Wang Xing said meaningfully:
"Don't make me wait too long!"
This negotiation still ended unhappily.
What Wang Xing wanted, Jack Ma couldn't give.
What Jack Ma wanted, Wang Xing also couldn't give.
After Wang Xing left, an Alibaba Vice President walked over:
"Chairman, are we really not going to add more investment to Meituan? I see the current group buying war is in full swing, and all parties are increasing their investments."
Jack Ma sighed faintly:
"The time is not ripe yet. Wang Xing is too ambitious. He's unwilling to completely bind Meituan with Alipay, unwilling to let Alipay be Meituan's sole payment method, and still wants investment? There's no such good thing!"
"This..."
The Vice President also fell silent.
Any enterprise invested in by Alibaba, if it involves payment, must universally use Alipay for payment.
But what about Meituan?
It actually refused exclusive binding and still wants to promote multiple channels like Alipay, Tenpay, and UnionPay.
How can there be such a good thing?
Jack Ma smirked coldly:
"I even suspect Meituan wants to develop its own payment system! What's more, the current group buying war is in full swing, there are too many powerful competitors, and even more capital behind them. It has now turned into a bloodbath, Meituan might not be the one to laugh last. If we add more investment and Meituan eventually goes bankrupt, then our losses would be heavy. Let's wait and see!"
"Chairman is wise!"
Leaving Alibaba, Wang Xing was even more furious:
"Damn it, Jack Ma is too deceitful. Alibaba is unwilling to add more investment and won't let me introduce Xingyi Technology! That's truly outrageous!"
"Damn it, I shouldn't have introduced Alibaba's capital in the first place, it's too overbearing!"
"A mere 50 million US dollars, and still wants me to completely bind to Alipay payment, refusing other payments! How can that be?"
"Once Meituan only supports Alipay payment, then Tenpay users and UnionPay users would all be shut out, directly abandoning Meituan and turning to competitors, my losses would be enormous!"
"And if it's truly completely tied to Alipay, then Meituan will be completely controlled by Alipay in the future!"
"Oh Jack Ma, Jack Ma, your appetite is truly enormous!"
"Are you trying to swallow my Meituan as well?"
"You're really damn despicable!"
"F***!"
Wang Xing cursed all the way, getting angrier the more he thought about it.
"No, this won't do. Jack Ma is unreliable, I have to find a way out."
"It's necessary to contact Chairman Wang."
"Yes, that's it!"
"If Chairman Wang is more reliable than Jack Ma, I'll offend Jack Ma at worst and still have to bring in Chairman Wang!"
"With Chairman Wang's involvement, counterbalancing Jack Ma, Meituan won't have to worry about being swallowed by Jack Ma."
Thinking of this, Wang Xing embarked on his return journey to the Imperial Capital and had his assistant invite Wang Yi.
Night fell in the East, and the sun rose in the West.
After a few days, Wang Yi had gotten used to the time difference.
After breakfast, he set off again directly to Zhenyou International R&D Headquarters, which is also Xi'ya R&D Headquarters.
Previously, to create Zhenyou high-end cosmetics to rival international big brands, Wang Yi specially poached Estée Lauder's former R&D director, Connett, and also acquired his brand and R&D institution, Xi'ya.
With Wang Yi's capital injection, and after several months of R&D progress, Connett's team had made smooth progress.
Wang Yi happened to take advantage of this trip to the Empire to inspect it along the way.
If progress was rapid, they could proceed with launching the products.
Meiyou cosmetics sales were acceptable, but it was only a second-tier brand, unable to compare with first-tier international big brands.
The important task of benchmarking against international big brands like Helena Rubinstein, La Mer, SK-II, Estée Lauder, still had to be handed over to Zhenyou.
For this, Wang Yi specially acquired Xi'ya and Connett's team.
Former Estée Lauder R&D director, founder of the "Little Brown Bottle", international R&D team, overseas R&D institutions...
Only with this kind of packaging could it fetch a good price in 2012 and be considered high-end.
Wang Yi was quite helpless.
Arriving at Xi'ya Headquarters.
Connett greeted him with a smile:
"Boss, you've finally arrived!"
Wang Yi smiled slightly:
"You have a lot more R&D personnel here, that's good. How's the output?"
Connett's eyes widened, and he excitedly said:
"Very successful! Thanks to the Chairman's financial support, projects that we hadn't successfully developed before have all made breakthroughs. We've even launched several new products! Chairman, please come this way!"
Connett led Wang Yi to the laboratory:
"Chairman, this is our latest product, Zhenyou Little Black Bottle Eye Cream, which can effectively improve a series of problems such as fine lines, wrinkles, puffiness, dark circles, dryness, and uneven skin tone. The effect is much better than our previous Estée Lauder Little Brown Bottle! It's considered a completely upgraded version of the Estée Lauder Little Brown Bottle, a new generation product!"
"Excellent!"
Wang Yi beamed with joy:
"If the efficacy is truly as you say, then the Little Black Bottle has limitless prospects."
"Rest assured, Chairman, we have conducted tests, and the results are absolutely powerful!"
Connett said:
"This product has been under development for many years, but due to insufficient funds previously, its development had to be suspended."
"I see. All certifications have passed, right?"
"Yes, they have passed. It can be mass-produced and launched at any time!"
"Good. Connect with the domestic side and proceed with mass production directly."
"Okay."
Connett changed the subject and took out a bottle of "Little White Bottle":
"Chairman, this is the Zhenyou Little White Bottle essence I developed, which can brighten skin tone, lighten spots, reduce wrinkles, and delay aging. Its effect is not much worse than Estée Lauder's."
"Also Zhenyou toner and Zhenyou lotion. Together, it makes a complete set."
Wang Yi looked at the new products developed by Connett and nodded:
"Very good. Connect with the domestic side for production as soon as possible, and launch next month!"
"Okay, Chairman!"
Coincidentally, the pioneering new lipstick category, Zhenyou Lip Mud, can also be released simultaneously.
By winter, Meiyou and Zhenyou's "innocent desire" style dresses were all unsold; luckily, they were supported by down jackets.
But unfortunately, revenue compared to when it was popular before was still far behind.
More and more stores were opening, but profits were getting lower and lower.
With over 1500 stores nationwide, plus Meiyou Mall and Meiyou International Mall, Meiyou Technology's daily profit was only around 100 million.
There was no way around it.
Female users who buy dresses could frequently buy, buy, buy, even having no repeats for a week.
But for down jackets, buying two or three sets in a winter was enough.
Moreover, there were competitors like Bosideng.
Although Meiyou and Zhenyou's down jacket sales were acceptable, they still couldn't dominate the market and certainly couldn't beat old brands like Bosideng.
Luckily, they were supported by "bare leg artifacts", otherwise a daily profit of 100 million wouldn't have been achieved.
Now it's good; launching high-end cosmetics, Zhenyou cosmetics, and Zhenyou Lip Mud might be able to set new records.
Wang Yi looked around:
"Are there no products like facial masks?"
"Yes! But they are Xi'ya's previous products!"
Connett led Wang Yi to another room, where various Xi'ya products were exhibited:
"Chairman, these are all our Xi'ya products; there are masks, lipsticks, foundations, etc., all developed by Xi'ya previously, and their effects are actually quite good."
"Okay. Xi'ya and Zhenyou will be launched together, simultaneously going live on Meiyou Mall, as well as Zhenyou flagship stores and specialty stores. However, differentiate the shipping addresses. Zhenyou will be produced domestically and shipped domestically. Xi'ya will be produced overseas and shipped from overseas."
High-end brands are not easy to establish, and Wang Yi had to have multiple preparations.
Those who recognize Zhenyou, buy Zhenyou.
Those who are too infatuated with foreign things and only recognize big foreign brands, buy Xi'ya, shipped directly from overseas, an international brand, satisfying all their vanity.
Although Xi'ya is only a sub-brand of Zhenyou, and merely early products of Connett's team, far inferior to the current Zhenyou.
But there's no stopping some people from finding it more appealing and better.
Wang Yi was too lazy to argue with them and simply satisfied all choices.
Anyway, the one making money in the end is Wang Yi.
"Okay, Chairman, I'll contact Meiyou Headquarters right away."
With Zhenyou and Xi'ya's high-end cosmetics, Meiyou's sluggish revenue can also experience another surge.
After discussing follow-up plans with Connett and reminding Connett to continue developing new products, Wang Yi returned to his office.
At the R&D headquarters, Connett had reserved the best office for Wang Yi as the Chairman's office.
Next door was his President's office.
I have to say, this guy knows how to handle things.
He has strength if you need strength, and emotional intelligence if you need emotional intelligence!
He deserves his high salary!
The office was very tidy.
Wang Yi opened his email and happened to see a message from Jian Ziyan:
"Chairman, Meituan Chairman Wang Xing, wants to visit you."
"Wang Xing is coming!"
"The fish took the bait!"
Wang Yi smiled; he had been waiting for Meituan.
The Thousand Group Buy War was raging fiercely, but Wang Yi didn't want to personally enter the fray of group buying.
Instead, leveraging Gaode Maps and Chat to do group purchase searches was enough.
Or rather, food delivery, which has few competitors, is even better.
However, for a promising enterprise like Meituan, Wang Yi could invest a bit.
There would be no loss at all.
In his previous life, Pony Ma later invested in Meituan and eventually made a huge fortune.
It's just that Meituan currently has Alibaba's investment and is coming to him again...
This makes it interesting.
Meituan's Old Wang and Jack Ma must have fallen out for this to happen.
No choice, Jack Ma's style of doing things is like this:
"If I invested, I call the shots. You are part of the Alibaba ecosystem. You must be exclusively bound to Alipay."
If you agree, then fine, you get acquired, the founding team is out, Alibaba parachutes in executives, and takes full control.
Don't agree?
That's also fine.
Don't expect to use Alibaba's resources, and there'll be no additional investment from Alibaba.
Perhaps, Alibaba might even create a similar product to compete with you, or even replace you.
Alibaba in his previous life was exactly like this.
The Thousand Group Buy War became increasingly brutal.
The backers of other group buying platforms were all frantically increasing investment, letting the group buying platforms burn through cash.
But Meituan's backer, Alibaba, refused to add more investment, letting Meituan fend for itself.
Fortunately, Wang Xing was strong enough, Meituan's team had strong combat power; they stubbornly used a "rural encirclement of cities" strategy, persevering all the way to the final round, outlasting nearly 6,000 group buying platforms.
Ultimately, only Dianping remained as a strong rival.
Behind Meituan was Alibaba, behind Dianping was Tencent.
Although Meituan's combat power was stronger, unfortunately Alibaba was reluctant to invest money, and Wang Xing was very helpless.
Dianping's strength was inferior to Meituan's, but Tencent was too powerful, giving traffic when needed, giving money when needed!
After several confrontations, Meituan couldn't hold on anymore, on the verge of running out of ammunition and food.
Alibaba didn't want to give money, so Wang Xing could only choose to abandon the fight, merge with Dianping, and turn to Tencent's banner.
It was precisely because of this that the merged Meituan-Dianping developed rapidly, while Alibaba was directly out of the game.
Now that Wang Xing was coming to visit, Wang Yi chuckled to himself:
"History is always strikingly similar."
Jack Ma is still Jack Ma!
In his previous life, he forced Meituan to turn to Tencent.
This time, he might force Meituan to turn to Xingyi Technology.
After all, at this point in time, Tencent had not yet invested in Dianping.
As for Meituan's alliance, Wang Yi naturally welcomed it.
Wang Yi currently doesn't plan to do group buying himself; investing in Meituan is just right.
He simply replied:
"Yes, you can. Arrange it after I return to China!"
Afterwards, Wang Yi also checked the recent status of other businesses.
Xingyi Video's total monthly paid members exceeded 7 million, with over 4 million members brought by "Xia Lan".
"Xia Lan" had been released for over a month and was deeply loved by a large number of animation enthusiasts.
Coupled with its annual series format, many "Xia Lan" fans directly purchased annual memberships!
Another 2 million plus joined to watch "The Cliff".
Although "The Cliff" had a short screening period, its popularity was high and its audience was wide, with two episodes a day, broadcast daily, leading to faster member growth than "Xia Lan".
However, this kind of TV series finishes broadcasting in a month, so most people purchased monthly memberships.
Only if there are other favorite shows next month will they continue to renew their subscriptions.
It can be said that "The Cliff" had faster member growth, but its value was not as high as an annual series like "Xia Lan"!
(End of chapter)