As Tan Jincheng turned around, he saw Zhang Xupeng with a teasing expression.
"How do you have time to come over? Aren't you playing your games?"
"I just made time to send you a flower basket, so you wouldn't say I'm inconsiderate,"
Zhang Xupeng said, pointing to the entrance.
Numerous flower baskets were placed at the entrance, sent by business partners, as well as by well-known friends from within the system, like Zhao Jinsheng, in their personal capacity.
The entrance was fully packed with them.
In a year and a half, not only did Tan Jincheng's personal assets and career rapidly expand, but his network of connections also quickly grew.
For instance, many of the flyers for this new store's opening were directly distributed to major factories, which helped with their distribution.
The effect is unknown for now, but it will be clear after some time.
"Business looks good,"
Zhang Xupeng said, looking around.
The store had a very high footfall, and customers were constantly seen leaving with their electric scooters.
"Today is our grand opening promotion, with many discounts, and it's also New Year's Day, so it's normal to have a lot of people."
Holiday consumption is a major feature of consumer behavior, and businesses also like to organize various activities during holidays.
In a few years, all sorts of holidays will be created to stimulate consumption.
"How much money can such a big store make?"
Zhang Xupeng asked with some curiosity.
"I don't know, it should make some money. How much exactly, I can't say, but it definitely won't lose money."
Joking aside, with direct supply from the manufacturer, the factory cost plus the store's labor cost is the vehicle's cost.
No other store nationwide sells the Flash Rider and Wind Rider series at a lower cost than here.
The store's location is also in the golden middle section of the street.
After operating for a while, there will also be trade-in policies.
Calculating based on the cheapest budget model, the profit margins are over 30%.
If it still couldn't make money, that would be a bit unreasonable.
Seeing Tan Jincheng and Gu Qingqing's affectionate display, Zhang Xupeng felt a bit uncomfortable.
He only stayed for a while before leaving.
He had originally wanted to invite them for lunch, but decided against it.
"Sigh, I also need to find a girlfriend, or Xiao Tan will completely outdo me,"
Zhang Xupeng secretly lamented after leaving the store.
"Did you notice something off about Boss Zhang's mood?"
Gu Qingqing asked Tan Jincheng after Zhang Xupeng left.
"Yes, I did. He seemed distracted,"
Tan Jincheng nodded thoughtfully.
Even Qingqing noticed it.
As the person most familiar with Zhang Xupeng, he couldn't possibly have missed it.
Recently, Zhang Xupeng had been somewhat decadent.
His business entered a stable period, he earned a lot of money, and seemed to lack any major goals.
He spent most of his days holed up in his office playing games.
Tan Jincheng told him recently that even buying two buildings didn't ignite any passion in him.
In fact, he was not entirely dissimilar.
Unlike their previous lives, where they sold bento boxes for several years and endured many hardships, they knew that earning money was not easy and adopted a very pragmatic approach.
This was one of the reasons why they both did well after going their separate ways.
In this life, Tan Jincheng had memories and bitterness from his previous life, but Zhang Xupeng did not.
For Zhang Xupeng, the real hardship probably only lasted for a few months from October 2004 until before the Chinese New Year.
During those months, Zhang Xupeng, in charge of logistics, couldn't even bear to buy a new electric scooter.
He bought a used one and scurried back and forth between various factories.
Factory bosses called him Boss Zhang, but they didn't really take him seriously, and some factory sales managers even ignored him.
He was not as experienced as the reborn Tan Jincheng, and having just entered society, he wasn't as eloquent and was also quite concerned with saving face, so he really suffered a lot.
However, this period didn't last long; after the Canton Fair in 2005, everything changed.
He only suffered for a full half-year, followed by rapidly accumulating millions, then tens of millions in wealth.
Even when Tan Jincheng withdrew most of the funds later, that was after he had already grown.
Staring at Zhang Xupeng's departing figure, Tan Jincheng secretly thought:
"I should find some time to have a good talk with him. As long as he doesn't do anything illegal, it's okay if he's a bit flashy. Anyway, the money he's earned is enough for him to splurge."
In the afternoon, Tan Jincheng continued to stay in the store, observing the customer traffic and sales performance.
Through observation, Tan Jincheng discovered that the Flash Rider budget model and the Wind Rider pink model were the most popular.
As essential items for office workers, both models had significant advantages: the budget model was affordable, so most office workers wouldn't hesitate to buy it.
The Wind Rider's stylish design and generous discounts were also very popular among consumers, especially female consumers.
Additionally, today the store also had a lucky draw event for signed photos of the Wind Rider spokesperson, which attracted many customers, with many coming specifically for the autograph.
Watching the customers come and go, Tan Jincheng, hidden in a corner, couldn't help but sigh:
"What a pity, if we could invite Brother Chun or Liu Yifei to promote for an hour or two, sales would surely explode."
"That's a nice thought,"
Gu Qingqing chuckled.
"Forget Liu Yifei, even with Brother Chun's current popularity, you can't get him to an opening for a small store, unless you're willing to pay a hefty price and be a scapegoat."
"That's right, which is why I didn't even try to invite him. However, Liu Yifei will be present at the industry exhibition in Shanghai this April."
This April, Shanghai will host a large-scale electric vehicle industry exhibition, which can be considered the "Canton Fair" of the electric vehicle industry.
Flash Rider will use this opportunity to promote its brand more comprehensively.
To complement this exhibition, a large-scale offline marketing campaign, personally planned by Tan Jincheng and expected to last half a year, is currently in its secret preparatory phase.
Similar to stock trading, industry concept hype often resonates.
From the history of concept marketing in the electric scooter industry, there are currently three events that can serve as hype cases.
First, Xiaolingyang launched its luxury "Little Angel Series" in 2001.
Second, Xindayang mass-produced brushless motors in 2003.
Although related companies did not actively hype these two events, both led to a step-by-step increase in industry sales and, to a certain extent, pioneered industry trends.
And this year (2005), starting from the beginning of the year, Xinxin launched vehicles equipped with "dual-power" motors, and after the hype, the entire industry quickly embraced this concept, leading to various similar concepts emerging in a short period.
It was also under this conceptual hype that Xinxin's sales began to skyrocket, becoming the sales leader in the electric vehicle market this year.
This is the "leader effect" under hype.
With existing cases and not content with being a follower, Tan Jincheng naturally wanted to plan a marketing strategy for Flash Rider Technology.
"Is it finalized?"
Gu Qingqing blinked and asked.
"Yes, the schedule is set. Actually, I also wanted to invite Brother Chun, but I don't know if the endorsement fee was too low and he felt he was getting a raw deal. Brother Chun's agent didn't agree, saying he wasn't available."
If he's not available, then so be it.
One is enough.
After all, he was featured in Time magazine this year.
I got a big bargain, so isn't he allowed to have some temper?
Let's see in the summer of '06.
The Super Girl season of '06 didn't have a great reputation.
By then, I believe Tianyu and the agent should be much more honest.
As it stands, Brother Chun still can't make his own decisions.
"Boss, Boss's wife. What are you doing here?"
Just as Tan Jincheng and Gu Qingqing were whispering, Zhou Ao, who was in charge of store planning for Flash Rider Technology's marketing department, discovered them.
Tan Jincheng smiled and replied,
"Oh, we were shopping, and since we passed by here, we came in to take a look."
Gu Qingqing also nodded.
She no longer felt shy when Flash Rider Technology employees who knew her called her "Boss's wife"; she had become immune to it.
"That's wonderful! It's our honor for the boss to come and guide our work. Little Li, bring two glasses of water,"
Zhou Ao shouted to a nearby employee.
Zhou Ao had been paying attention to the store all day, thinking that with the new store opening and Wind Rider making its debut, the boss would surely come to inspect.
However, he didn't see him all morning.
When Zhang Xupeng came at noon, Zhou Ao had gone to eat.
"How are sales? Which model is selling the best?"
Tan Jincheng asked casually.
"Sales are pretty good today because of the event. The Flash Rider budget model is still the best-seller; we sold over 20 units this morning alone. The Wind Rider pink model also sold nearly 20 units, and other styles are also selling well,"
Zhou Ao said, a bit excited.
This was his first time leading a major marketing department event since joining, and he was very eager for it to be a huge success and leave an impression on the boss.
Selling over 20 units of a single model in one morning is considered very popular.
Normally, an electric scooter specialty store selling 100 units a month is already excellent.
For a large store like the Flash Rider brand flagship store, 400 units a month would be considered booming sales.
From the data, today's single-day sales could already be a month's worth for an ordinary store! No wonder Zhou Ao was excited.
"Oh? That's quite good. It seems this event is very effective."
It was much like Tan Jincheng had observed; indeed, for any product, the one with the best cost-performance ratio sells best.
"It's all thanks to the boss's excellent guidance,"
Zhou Ao said with a grin.
He was the person in charge of planning this event, and the normal operation of the store would be handed over to the store manager later.
For Zhou Ao, it was enough as long as the event plan received the boss's approval.
"What does it have to do with me? It's all your marketing department's credit. Remember to give me a sales report tomorrow. I'll be leaving now,"
Tan Jincheng said with a smile.
Since they had been discovered, there was no need to stay there any longer.
(End of chapter)