Friday, September 15th.
A meeting room hall on the 24th floor of the Finance Building.
Zhu Chengying signed his name with a complicated expression, simultaneously looking up at the young man across the conference table whose demeanor was calm.
The Beicang Financial Center Building project was the largest project his company had undertaken to date, but such a large project had also consumed all of the company's funds and energy.
The company's capital chain was on the verge of breaking, which necessitated selling the ownership of the Finance Building in advance to sustain the company.
They made money, but not much.
If they could have held onto it for another two or three years, not to mention the building's rental income, just the appreciation in property value alone would have allowed the company to achieve a qualitative leap.
The real estate market was about to take off, and the booming commercial real estate was a trend every developer currently knew.
However, now, he could only be grateful that someone took over in time and that the other party did not drive down the price too harshly.
From this perspective, Zhu Chengying even had to thank the other party; he absolutely had to remember this favor and repay it if the opportunity arose in the future.
It was truly unfair; the other party clearly made more money than him, yet he had to remember their favor.
But that's how business is, especially in real estate.
A broken capital chain was a very dangerous thing.
Who was to blame that he currently couldn't borrow 240 million yuan from the bank?
"Congratulations, Mr. Tan. From now on, the Finance Building will be renamed Shanchi Group. Also, Mr. Tan, please rest assured, the subsequent delivery of the apartment building will definitely be completed before June next year, and we will also coordinate with Shanchi Group on the tenant relocation work."
"It is I who should thank Mr. Zhu for parting with it. I hope we will have more opportunities to cooperate with Mr. Zhu in the future."
Tan Jincheng knew the middle-aged man in front of him was a well-known real estate developer in the Beicang district, who had been prominent for over a decade before finally becoming a discredited person.
At this moment, Tan Jincheng looked at him as if looking into a mirror.
At the same time, Tan Jincheng secretly warned himself that he should avoid dabbling in real estate as much as possible, only acquiring or developing properties for his own use would be enough; he shouldn't be in this business.
The Financial Center project should have been his startup project.
In his previous life, he didn't know how he solved his financial pressures, but in this life, it was a bargain for him.
Buying the tallest building in all of Beicang at 6,500 yuan per square meter, without even considering appreciation, the symbolic significance alone was different.
From now on, as long as one entered the Beicang area, the four golden characters "Shanchi Group" displayed at the highest point would be a living advertisement.
Shanchi might not be the most powerful private enterprise in Beicang, but it was certainly the most famous.
This was Tan Jincheng's positioning for Shanchi: the city's calling card!
Once it became the city's calling card, as long as the company itself didn't encounter major problems in its operations and continued to develop steadily, Tan Jincheng would be worry-free for life.
Even if Shanchi faced difficulties in the future, the Beicang district would step in to help.
"Not at all, Mr. Tan is young and promising. This time, we also trusted Mr. Tan's intervention. There will inevitably be more disturbances in the future."
Business is a circle.
Shanchi buying the Finance Building was facilitated by the second boss, and this was no secret in Beicang's high-level business circles.
Otherwise, how could the negotiations between the two parties have gone so smoothly?
The value of such a tall building was there, yet apart from Shanchi, there wasn't even a single company in the entire Beicang district that made an offer.
Wasn't that obvious enough?
It had long been rumored that the district highly appreciated this young man, so it was certainly not wrong to build a good relationship with him.
However, it must be said that Shanchi truly deserved special attention from the district.
Over the past year, while promoting its own enterprise, it had also been helping the district gain fame.
Additionally, Zhu Chengying admired the young man's straightforwardness.
Although the offer of 250 million yuan was cut down to 240 million yuan, the payment was truly swift.
The first payment of 140 million yuan was fully credited within one month after the contract was signed.
The remaining 100 million yuan would be paid in two batches: the first batch three months later, and the second batch after the apartment building's delivery and acceptance were completed.
Just the payment method alone made it impossible for him to refuse; the initial 140 million yuan was too important for his company's current financial situation.
Tan Jincheng was also very excited to have secured the headquarters building in less than a month.
This was different from his psychological state when he previously bought 100 apartments.
When he bought 100 apartments, it was more or less a "loser" mentality, thinking that if the company lost money or disappeared, he would have some money as a fallback to live a good life.
However, owning the headquarters building proved Shanchi's strength and marked its official stabilization.
From now on, Tan Jincheng no longer needed to worry about security issues; this was an elevation in his realm.
For Shanchi Group employees, this was also a very significant event.
A company owning its headquarters building represented a certain level of strength.
Although Shanchi offered good benefits, it lacked deep foundations.
For most employees, besides the most important benefits, a company's strength is also a crucial consideration.
No matter how good the benefits of a small factory are, it cannot retain the hearts of its employees.
Employees generally work with the mentality of "riding a donkey to find a horse," and once a better opportunity arises, they will immediately resign without hesitation.
The reason why so many employees were poached from the marketing department before was essentially due to this aspect.
To put it bluntly, you were just a stepping stone for them.
Before the Beicang factory was officially put into production, Shanchi was scattered in various places, lacking industrial integration.
Although marketing and revenue were performing very well, it was indeed not impressive enough.
With a headquarters building, and moreover, the tallest building in Beicang, adorned with Shanchi's golden signboard, the feeling was completely different.
Before Shanchi officially moved into the Financial Center, in addition to tenant relocation, some simple renovation and remodeling were necessary.
Zhu Chengying not only owned a real estate company but also a renovation company.
Tan Jincheng wanted to entrust this part to him as well.
Therefore, after the contract was officially signed, Tan Jincheng did not rush to leave but stayed to chat with Zhu Chengying, inquiring about these matters.
Zhu Chengying originally intended to befriend him, and this was business coming to his doorstep, so why would he be unwilling?
Some of the small disappointments he had felt earlier were swept away.
He enthusiastically led Tan Jincheng on a floor-by-floor tour of the Financial Center's internal structure, explaining everything in detail without tiring.
It must be said that entrepreneurs of Zhu Chengying's generation, who built their businesses from scratch, might be considered uneducated, but you cannot say they lack ability.
He truly understood real estate construction and renovation.
The same applied to Tan Jincheng.
When it came to the scope of his own business knowledge, Tan Jincheng was no less capable than those with higher education, having developed his abilities through practical experience bit by bit.
Without some ability, one truly cannot run a company well; being a boss is not for everyone.
"Mr. Tan, when do you have time? I'll have our designer come to you to discuss renovation plans."
Tan Jincheng stroked his chin, musing for a moment before saying,
"How about next Monday? How is next Monday?"
He didn't have many classes next week, so Student Tan could handle the company's daily affairs, take care of some accumulated big and small tasks, and conveniently discuss this.
"I've long heard that Mr. Tan is resolute and efficient in his work. Today, I've witnessed it firsthand,"
Zhu Chengying remarked with admiration.
It had long been rumored in Beicang that Shanchi's young boss was particularly efficient in his work, never postponing what could be done today until tomorrow.
One could glimpse this from Shanchi's development speed.
Today, Zhu Chengying experienced it in person.
"In that case, shall I replace the sign on the rooftop for you, Mr. Tan, in the next few days?"
Tan Jincheng didn't refuse, responding with a smile,
"That works too. It has to be changed sooner or later. Thank you, Mr. Zhu."
Changing it a day earlier means showing off a day earlier, absolutely.
——
Speaking of showing off, Boss Tan didn't know at this moment that he had another thing that would allow him to show off, and it was even more surprising.
It was a coincidence that two of Shanchi's celebrity endorsers released new albums on the same day.
Chun Ge's was her debut album after more than a year in the industry, and with so many fans, it naturally attracted a lot of attention.
The other rising pop king was even more popular, and with his new album officially released, news about him was everywhere online.
Boss Tan turned into Student Tan, not bothering with these matters.
Shanchi's marketing department, however, was incredibly busy.
With two popular celebrity endorsers releasing new albums, how could Shanchi not ride this wave of popularity and cooperate with the promotion?
The term "riding the wave of popularity" was taught by Tan Jincheng to Zhou Ao.
As the head of the marketing department, Zhou Ao had deeply understood the definition of this term ever since closely following the Lüyuan competition plan.
Closely monitoring online and media news, employees were required to search keywords every day.
As long as there was news related to electric vehicle giants, or even other small companies, it had to be collected to see if it could be utilized.
For example, a few days ago, Bidewen officially announced Huazi as their endorser, which also sparked heated discussion.
Zhou Ao immediately arranged for the marketing team to write a soft article detailing the pros and cons of various endorsers.
Speaking of endorsers, how could Shanchi, the pioneer of endorsers in the electric vehicle industry, be left out?
The article extensively praised Shanchi and was widely forwarded through Kaixin.com, blogs, Tieba, Tianya Mop forum, and other platforms, creating an even bigger stir than Bidewen's official announcement.
It was said that Bidewen's boss, upon learning this news, was so angry he repeatedly exclaimed "disgusting"!
Shanchi's marketing department received two packages today, sent by Chun Ge's and Zhou Dong's teams respectively.
Inside were new albums.
The marketing department didn't have as much prestige as Tan Jincheng, so they couldn't get them for free.
These were autographed copies they bought for promotional activities following the album release.
The reason both teams chose to have the marketing department receive them today was to prevent early leaks of album content, making sales easier.
"Tsk tsk tsk, genuine copies. The craftsmanship and quality are truly different. I've never seen a genuine album before,"
Zhou Ao said with a smile.
Before joining Shanchi, they were all ordinary employees and had never even thought about buying genuine albums.
Listening to a 5-yuan or 10-yuan version felt the same.
"Me neither. Brother Zhou, should we send some to the boss?"
It was Xiao Wu, one of the marketing department's subordinates, who spoke.
This young man was quick-witted, had broad ideas, and was also hardworking.
Recently, he often worked overtime with Zhou Ao.
Zhou Ao understood the young man's thoughts and didn't refuse:
"The boss should be at the Financial Building discussing matters right now. If you don't mind the distance, take a trip there. Just deliver them to Chengzi Technology in the Financial Building; the boss's wife is also there."
"Not far, not far. But it would be even better if Brother Zhou could lend me your car,"
Xiao Wu said, grinning.
"That's not my car, it's the company's. But this counts as company business, so go ahead,"
Zhou Ao said, handing over the keys.
"Alright!"
After Xiao Wu left, Zhou Ao took out one album from each of the two packages and compared them.
"Queen & Dreams?" Such a captivating name?
"Still Fantasy?" What a captivating name?
To be honest, neither of these endorsers fit Zhou Ao's personal aesthetic; Zhou Ao preferred someone like Liu Yifei.
However, one couldn't bring personal emotions into work.
For the sake of work, Zhou Ao decided to carefully study these two albums to see if he could find any promotional points that Shanchi could leverage.
And upon studying them, he actually found something.
(End of Chapter)