"It won't just be limited to Europe; it will be a synchronized global release. All major media outlets, TV stations, and websites will receive the campaign materials, and we'll be investing even more resources, especially in Asia."
Wang Shuo understood.
Platini took office in early 2007. He was desperate to make his mark and, at the same time, win over the smaller nations that had voted for him. So, he pursued a two-pronged approach.
First, he further expanded the Champions League, primarily in the preliminary qualifying rounds.
Many people even claimed that Platini was biased toward teams from smaller nations during the draws.
The most typical example was how, in every Champions League group stage, there always seemed to be one group that essentially "guaranteed" a spot for a team from a smaller nation.
Of course, no evidence has ever been found to support this claim.
Second, he reformed the UEFA Cup.
