Advertise at the beer festival?
Li Xu listened and couldn't help but give a thumbs-up. "President Ding, that's a brilliant move. This is 'pain point marketing.' What are drinkers most afraid of? Isn't it making a fool of themselves or feeling awful when they get drunk? We're going to show them the effects of the antidote directly. Who could possibly resist that?"
"That's for sure."
Ding Kaifang said smugly, "And what's more, I've already signed you up. We'll enter as a 'duo,' with the boss leading the charge. The effect will definitely be better. So, Doctor Li, what do you say? Dare to take a trip to Qingdao?"
Li Xu thought for a moment, then smiled and agreed. "Sure. We get to promote the product and have some fun at the beer festival. Why not? I've always heard how lively the Qingdao Beer Festival is but never had the chance to go. This is the perfect opportunity to make up for it."
The two were on the same page instantly and agreed to leave the day after tomorrow.
...
