"While this strategy offers strong growth potential, it also raises important ethical and stakeholder considerations.
From an environmental perspective, EV expansion contributes to reducing urban emissions and supporting EU climate targets. However, SEAT must ensure responsible sourcing of battery materials and invest in recycling initiatives to minimise lifecycle environmental impact.
From a consumer ethics standpoint, transparency is essential. Italian buyers are price-sensitive and concerned about reliability and charging access, so SEAT must avoid greenwashing and clearly communicate the real value and performance of its EV offerings.
The strategy also has implications for employees and dealership networks, as the transition from ICE vehicles to EV technology requires reskilling, training and organisational support.
In addition, strong collaboration with government bodies and energy providers is necessary to expand charging infrastructure and ensure equitable access to sustainable mobility solutions.
Ultimately, by addressing these ethical responsibilities and managing stakeholder relationships effectively, SEAT can build long-term trust, strengthen its brand legitimacy, and create sustainable competitive advantage in the Italian EV market."