It was six in the evening, and the sky was growing dark.
Chen Yansen looked at the first version of the Pinbei UI mockups submitted by the design department, a satisfied smile spreading across his face.
Its functional sections were similar to FoxTao's, with a product waterfall feed featuring individual items at its core. A top-level category bar was added to the top of the page.
The bottom navigation bar on the mobile end was designed with only three buttons: Home, Freebies, and Personal Center. It was minimalist to the extreme.
Users could set their shipping address and complete their purchase directly from the product page, with support for three payment methods: Orange Pay, Alipay, and online banking.
The shopping cart, submission, and payment pages were eliminated entirely to shorten the user's purchasing journey as much as possible.
After all, every extra step in the process leads to a loss of some users.
