It turned out Pinbei didn't just sell groceries, apparel, and general merchandise. They also had their own central warehouses and partnered with Cloud Speed Express. In terms of delivery speed, they were even faster than Gome and Sunning.
When Zhang Jindong found out, he quickly ordered the branding department to publicly release Sunning's results from the 418 promotion.
Yesterday was a fight for users; today is a fight for traffic.
"Boss, Jingdong and Pinbei's 418 promotions are still up on their homepages," Han Pengde reported, walking into the office with a grim expression.
"Yes, I know," Zhang Jindong replied with a nod.
E-commerce competition was very different from brick-and-mortar retail. There weren't as many dirty tricks or underhanded tactics. It was a world where money talked.
