Backed by Senlian Capital and boasting ten million daily active users less than two months after its launch, Toutiao instantly became the new darling of independent content creators.
Everyone understood the game: a brand-new information platform meant less competition and higher ad rates in the beginning. The first to register would be the first to rake in the cash.
By midnight that same day, just six hours after the feature went live, the total number of registered Toutiao accounts had surpassed 100,000.
The amount of original content in channels like entertainment, tech, automotive, finance, and fiction saw explosive growth.
One article in particular, titled "Those Absurd Old Stories from the Mountain Village," completely shattered traffic records. In just six thousand words, it brought four beautiful village girls to life so vividly that it left users hooked and wanting more.
