Third, taxis are highly mobile, which makes it difficult for street teams to promote the app.
Just imagine: with over 4,000 taxis spread across all of Jinling's major districts, how much manpower and money would it take to get all those drivers to install Fast Taxi?
In reality, without an authorization letter from the Transportation Association and a hefty promotional fee, taxi companies had little interest in pushing their drivers to "get online."
After all, whether the drivers earned a lot or a little didn't affect the fixed daily fees the companies collected from them.
This was particularly evident in the Jinling market.
So, in a work email, Cheng Weixing noted his plan to open up the driver-side registration to private vehicles. This would not only increase the platform's capacity to accept rides but also pressure taxi drivers to download the Fast Taxi app themselves.
