On October 15, the second day of Jingdong's presale event, three new coupon portals appeared on the main event page for digital products and home appliances: "300 off 2,000," "800 off 5,000," and "1,200 off 10,000."
In the coupon center, 10,000 no-minimum-spend 20 Hua Yuan Jing Vouchers were also released every hour from 8:00 a.m. to midnight, keeping users glued to the platform for sixteen hours straight.
The head of Jingdong's event planning team had a simple idea: 'Whether they buy anything or not, I want them opening the Jingdong website or app on the hour, every hour.'
Over the course of the day, the various promotional subsidies amounted to as much as 20 million Hua Yuan, and the results were, naturally, remarkable.
On October 14, Jingdong's presale sales reached 810 million Hua Yuan.
On October 15, Jingdong's presale sales reached 1.07 billion Hua Yuan.
They had easily surpassed the one-billion mark!
