James was used to it by now.
His indignation had long since been numbed by reality's cruel blows.
Su Xi gave Nike a take-it-or-leave-it price: nine percent.
After crunching the numbers, Nike could only accept the proposal.
They had lost all their bargaining power.
However, Su Xi said he wanted to wait until after the Finals to sign a new contract.
Nike was practically in tears.
But they had no other choice.
This was what you would call applying maximum pressure.
Su Xi felt no pressure at all. After all, this was just about making money.
'Besides, what if I don't win Finals MVP?'
No one could predict the future.
Su Xi even tried to console the Nike executives. "Not many people think we'll win the championship. I just don't have the time right now. Look, Miami refuses to back down. And the San Antonio Spurs, I feel they're very strong too."
The Nike executives had only one thought in their minds: 'If only that were true.'
