The Sylvia launch was in November, and it was everything the campaign had promised.
Soo-Yeon's photographs — the space between who you were and who you're becoming — ran in six publications on the same day and were on Sylvia's flagship store windows in three cities by the following morning. The concept had landed. The face had landed. By the second day there were four pieces online that mentioned Lina Hart by name as a face to watch, one of which was in a publication that Carla had been trying to place Lina in for six months.
"It placed itself," Carla said, with a satisfaction she was allowing herself fully.
