The Herlos relaunch became one of the most talked-about luxury campaigns of the year, and not just because of the clothes.
Emily surprised everyone by releasing a pregnant edition designed specifically for pregnant women, and then stunned the public even more by modelling it herself despite being four months pregnant.
People had expected her to step back from the spotlight, but instead she turned her own pregnancy into the centre of the campaign, making the entire launch feel bold, glamorous, and deeply personal.
The whole collection felt richer because of her presence, as if the clothes had been designed not just to be worn but to be celebrated.
The mood of the relaunch was soft, expensive, and dramatic in the best possible way. The lighting in the ads was warm and golden, the backdrops were all polished marble, silk curtains, and deep velvet shadows, and every image gave off the feeling of a royal fashion house. Instead of hiding pregnancy, the campaign elevated it.
