Pinduoduo exploded in popularity. While it might not have been famous nationwide, within WeChat circles, its name was on everyone's lips.
On the day of its launch, Pinduoduo garnered over 500,000 downloads and registrations.
Three days later, Pinduoduo's registered user count broke two million.
The first thing many people would say in their WeChat Moments or messages was, "Did you get the deal?"
"Haha! I got a microwave for free!"
"I got a shoe cabinet!"
"Xixi, have you downloaded Pinduoduo? Help me slash the price!"
"Son! Help me slash the price!"
...
Many people completed the price-slashing tasks, which signaled the start of Pinduoduo's cash-burning strategy.
In three days, Pinduoduo had already burned through five million in funds.
Of course, the items available for free through price-slashing were located in a designated section. The product selection was comprehensive, enough to satisfy the needs of most people.
