Zog wasn't surprised by Asmodis's idea.
If the Devils wanted to establish diplomatic relations with the Main Plane, it was only natural they'd want to set up trade with the various Kingdoms, not just the Church.
A good reputation would be very useful in a situation like that.
While profit was always the top priority in trade, reputation and word-of-mouth were still a close second.
The Devils' current reputation couldn't be called "good," so much as "irredeemable."
After all, no matter how tempting the profits, it was hard to do business when you had a reputation for always betraying clients, peppering Contracts with hidden pitfalls, and occasionally kidnapping customers to Hell to become slaves—the so-called "selling one's soul."
"Selling your soul," in the way Devils meant it, was a truly terrifying affair.
