The mornings at the soba restaurant had always started early back on Earth, usually around four or five o'clock. Since arriving in this isekai world, however, I had grown surprisingly lazy with sleep. There was no need to force myself awake before dawn anymore. Goods didn't arrive at the local markets until nearly noon because of how distribution worked here—no refrigerated trucks or overnight shipping. Everything went through a central auction in the morning, then filtered out to the district markets later. By the time produce reached our neighborhood, the sun was already high.
Lately I had been leaving the early preparations to Royza, and she handled everything with impressive efficiency. Now that she was taking charge of the new branch, though, a glaring problem became obvious.
"It's so far!!!"
The new store was a solid thirty-minute walk away. If we ran out of something mid-service, replenishing it would eat up precious time. Worst of all, there was no quick way to communicate—no phones, no messaging apps, nothing. Walking back and forth every time something was needed simply wasn't practical.
"Why don't I have a cellphone in this world?" I grumbled to myself, then immediately face-palmed at the absurdity of the question.
For now, the best solution was to overstock the new location with everything we might need. The branch still wasn't open to the public yet, so there was no rush. Royza was taking her time, even starting small DIY renovations inside. When I asked the previous owner, he said he planned to remodel again upon his return anyway, so he didn't mind. That kind of passion for one's own shop was admirable. I decided to leave her to it and trust her vision completely.
Meanwhile, back at the main shop, my tiny half-elf wife (in spirit, at least) Merry-chan had been up to her usual mischievous antics since early morning.
She had been heading toward the toilet with an embarrassed little shuffle before our usual bath, when a wicked idea struck me.
"Ah, wait a second."
"??"
It was time for whipped-cream play again—though this time with a naughty twist.
I summoned a generous amount of thick, sweet whipped cream and, before she could protest, gently pushed a large dollop deep into her tight little ass using my fingers.
"Konnyanooo♡♡♡ Shugoooi♡♡♡"
Merry-chan's belly immediately gurgled loudly. Her golden eyes widened in shock and rising pleasure as the cool cream filled her.
What happened next was exactly what I had hoped for.
"O-Outt… from my butt♡♡♡ The whipped cream is coming out of my butt♡♡♡ Merry is turning into a real pervert♡♡♡ Husband is watching me do whipped-cream poop and I'm gonna cum from itttttt!!!"
Essentially, I had wanted to fill her ass with cream. That was all. But the sight of the sweet white cream slowly oozing back out mixed with her own juices was far lewder than I had imagined.
"Higyuuuuuuu!!!!!!"
A messy burst of whipped cream and a small amount of her anal contents sprayed out. I quickly rinsed her clean with warm water, but the real fun was only beginning.
I mixed a generous helping of aphrodisiac into the next batch of cream and pushed even more inside her twitching hole.
"Higyuuuuuuu!!!!!! That place is wrongggg!!! It's my butt, it's my buttttt♡♡♡"
The aphrodisiac took effect almost instantly. Her tiny anus began to spasm and wink greedily, clearly sensitive beyond belief. Anal play didn't seem to be very common in this world, so Merry's reactions were adorably innocent and wildly erotic at the same time.
"Is it spreading…?♡♡♡ My butt hole is spreading open♡♡♡ No good, no good♡♡♡ My ass is getting all loose and naughty because of youuuu♡♡♡"
"Does it feel good?"
"Shugoooooi♡♡♡ My butt feels so good♡♡♡ Merry's asshole has become erotic too♡♡♡"
Conclusion: her pussy was still the absolute best. But her ass… turned out to be surprisingly addictive as well.
"Alright, I'm putting it in."
"Nooo♡ Butt holes aren't supposed to take cum, you know♡♡♡"
I ignored her cute protest and slammed my rock-hard cock deep into her cream-filled ass in one powerful thrust.
'DOGU!!'
"Higyuuuuuuu♡♡♡ My ass is being turned into a pussy!!!♡♡♡ Shugoooooi♡♡♡ My butt has been turned into a lewd hole too♡♡♡"
The combination of tight heat, slippery whipped cream, and the aphrodisiac made every thrust feel heavenly. I pounded into her relentlessly, the messy squelching sounds of cream and lube echoing through the room.
When I finally pulled out, a vulgar 'Buchu!! Jubuu!!' sound accompanied the thick overflow of white cream mixed with my semen pouring from her gaping little anus.
"Ah… ahahaha♡♡♡ My butt… my butt feels so good♡♡♡"
After thoroughly washing both her body and the floor, we finally headed out to open the shop for the day.
Honestly, if she was going to clean that diligently afterward, she probably shouldn't have let me pump whipped cream into her ass in the first place… but neither of us was complaining.
---
During the afternoon break, I chatted with some regulars about the new branch location.
"That area is pretty inconvenient to reach," several of them said in unison.
They were right. The customer base that came during break time was noticeably different from the evening crowd. That meant the peak rush at the main shop probably wouldn't ease up much even after the second store opened.
I was still pondering solutions when, right as break time ended, the owner of a nearby tavern stopped by.
"Hey, any chance you could spare some of that fruit wine you make?"
I blinked in surprise. Requests to share stock like this were rare—most merchants treated ingredient sourcing as a matter of pride and rarely asked competitors directly.
"Sure, I can help. Once it's ready I'll send some over."
"You're a lifesaver."
I didn't mention the magic, of course. As far as anyone knew, we produced everything in-house through normal means.
The price I offered was generous: two silver coins per barrel.
"That cheap?!" he exclaimed.
One barrel held roughly three hundred servings. At our normal price of one copper coin per cup (about 100 yen), that barrel would normally sell for around three silver coins in profit. Offering it at two silver was a solid discount, but still profitable.
The timing was perfect. The persistent crowds during peak hours had been stressing me out, and this side deal would help lighten the load.
"Please take good care of it," I said with a smile, already imagining the extra income and the relief it would bring.
---
Later that evening, after the shop closed, I found myself reflecting on the day. Between the logistical headaches of the new branch, the endless menu experiments, and the deliciously filthy morning fun with Merry-chan, life in this world continued to be a chaotic but deeply satisfying mix of business and pleasure.
My harem was growing sweeter by the day, and my empire of soba, sweets, and sin was expanding right along with it.