Ye Xiaohe looked at the constantly increasing comments and reposts, and smiled slightly:
"The 20,000 yuan Weibo promotion wasn't bought for nothing!"
"Lin Zixuan, let's see how you're going to compete with me now!"
She pinned the Weibo post promoting Meiyou to the top, and then received a call from her agent, Xu Cui:
"Xiaohe, the Meiyou app you recommended is quite good, but there's no need to pay for its promotion yourself, is there?"
As one of the first generation female agents in China, Xu Cui's business capabilities were very strong.
It was her handling that allowed Ye Xiaohe to land the lead female role in "33 Days After Breaking Up," after which she became incredibly popular.
But she didn't understand.
It was one thing for Ye Xiaohe to advertise Meiyou for free, but she even paid for the promotion herself!
Has her brain gone soft?
"Ye Xiaohe, as an artist, even if you're only third-tier, you can't devalue yourself and pay out of pocket!"
The more Xu Cui thought about it, the angrier she got.
She had never seen anyone so foolish!
"Sister Xu." Ye Xiaohe pondered:
"It's like this, our crew has always been short on money, and today Meiyou's CEO invested five million. He's coming to the capital tomorrow to sign the contract, and Meiyou doesn't have an endorser yet, so I was thinking..."
"I understand, you did well."
Xu Cui was indeed an old hand, and she understood Ye Xiaohe's thoughts in just a few words:
"But Meiyou is a new company, is it reliable? Is it worth you investing so much?"
"Sister Xu, Meiyou had its first sale yesterday, and its revenue exceeded ten million in 12 hours!"
"Damn! This is practically robbing money!"
Xu Cui couldn't stay calm and instantly changed her expression:
"Xiaohe, you did very well, exceptionally well!"
"When Meiyou grows big, even first-tier celebrities will probably be scrambling to become its endorser!"
"Meiyou is just starting now, and this is your opportunity. Even if it's for free, you must secure Meiyou's endorsement!"
"Yes, Sister Xu, I understand."
"Once you become Meiyou's endorser, your value will also rise as Meiyou grows!"
"Okay, I understand."
"Alright, contact me promptly if there are any issues."
Xu Cui hung up the phone with a smile:
"I just love artists with brains. Good foresight and knows how to seize opportunities!"
Meiyou Tower.
Song Sining stared at Wang Yi, full of suspicion:
"Boss, you really didn't do anything?"
"Didn't do anything, why? Did revenue really increase by two million?"
"Yes, look!"
Song Sining showed the data to Wang Yi.
"In the past hour, Meiyou gained 20,000 new users, over 3,000 new transactions, a conversion rate of 15%, over 6,000 items sold, and sales exceeding 2 million!"
Wang Yi's expression changed sharply:
"At this time yesterday, how many new users did Meiyou gain in an hour?"
Song Sining pulled up the data:
"1,521 people, with just over a hundred transactions, and a conversion rate of 7%."
"Today's data is terrifyingly abnormal, and the conversion rate has doubled!"
"Could it be that it was reported?"
Wang Yi was utterly confused: "Even if it was reported, the conversion rate wouldn't be this high, would it!"
Meiyou's conversion rate of 8%-10% was relatively reasonable.
Even 11% might be acceptable, but this wave of traffic had a full 15%!
Unreasonable!
What exactly is going on?
Wang Yi continued to check the backend data.
Revenue was five million in the morning, and by 5 PM, it was only seven million.
At this rate, today's maximum would be nine million.
But now, in just one hour, over 20,000 new users were added, directly generating two million in revenue!
This instantly turned the original seven million in revenue into nine million!
The data was still increasing!
"What exactly is happening? Investigate as soon as possible and see if there's any buzz on social media."
"Okay."
Song Sining quickly investigated and soon saw a post, then she understood the reason:
"Boss, it was celebrity Ye Xiaohe who posted a Weibo recommending Meiyou, attracting 20,000 new users!"
"Ye Xiaohe, the lead female role in "33 Days After Breaking Up"?"
Wang Yi quickly figured everything out: "She really knows how to make things happen."
"What is "33 Days After Breaking Up"? A movie?"
Song Sining was completely confused.
"A small movie I invested in, which just happens to promote Meiyou."
Wang Yi changed the subject:
"However, Ye Xiaohe is just a third-tier celebrity now, isn't she? Can one Weibo post bring in 20,000 new users? Does she have such a big influence?"
Song Sining shook her head:
"It shouldn't be. Ye Xiaohe's influence isn't that great!"
As she spoke, she opened Ye Xiaohe's Weibo.
Wang Yi's eyes lit up:
"Look, the comments and reposts on Ye Xiaohe's Weibo post promoting Meiyou are a hundred times more than her other Weibo data! It seems she spent money on Weibo promotion, no wonder it attracted so many new users!"
"The boss is still more meticulous, I didn't even notice."
Song Sining suddenly realized:
"But is the Weibo promotion she bought really that effective? Our official Meiyou Weibo also bought promotion, but the effect was very ordinary!"
Nowadays, the cost of acquiring a new user on the internet is around ten yuan.
The cost of acquiring a converting customer is over a hundred yuan.
When Song Sining bought 10,000 yuan worth of Weibo promotion, Meiyou could gain about 1,000 new users.
But only over 80 customers actually made a purchase, with a conversion rate of 8%!
Calculated this way, Meiyou's customer acquisition cost exceeded 120 yuan per person!
Unusually high!
Fortunately, Meiyou's "pure desire" style sold at a high price with a high-profit margin, otherwise, it would definitely lose money.
Wang Yi quickly understood the reason:
"Ye Xiaohe's promotion was effective because of advertising and celebrity effect!"
"When our official Meiyou Weibo buys promotion, many users will treat it as spam advertising, directly scrolling past or blocking it."
"However, celebrity promotions are more likely to be seen as genuine recommendations, making them more easily valued, trusted, and accepted by users, which leads to such a high conversion rate!"
"I see, no wonder everyone hires endorsers and finds celebrities for advertising." Song Sining completely understood the logic.
Wang Yi's gaze deepened:
"I just don't know how much traffic Ye Xiaohe bought to achieve such a significant effect! But what's certain is that for the same promotion cost, a celebrity buying it will definitely be more effective than us!"
"Boss, are you saying that for our future promotions, we should directly collaborate with celebrities? They post, and we pay for their promotion, thereby maximizing our returns?"
"Exactly."
Wang Yi nodded:
"Like this, use the official Meiyou Weibo account to follow and direct message Ye Xiaohe, ask her for the details, reimburse her for the promotion fees, and give her some extra benefits!"
"Okay!"
Song Sining quickly used the official Weibo account to follow and direct message the other party.
Another hour passed, and the growth rate slowed down considerably, but new users were still added intermittently.
It seems this wave of Weibo promotion that was bought has reached its traffic limit!
Wang Yi looked at the data.
The promotion Ye Xiaohe bought led to Meiyou app gaining over 30,000 new users from 5 PM to 7 PM.
There were over 5,000 users who placed orders, with a conversion rate of 15%.
Over 10,000 items were ordered, and the transaction amount exceeded 3 million!
After deducting return rates, tax costs, etc., the net profit still exceeded 2 million!
In other words, even if the promotion cost was 200,000, it would still be very cost-effective!
Soon, Song Sining walked over:
"Boss, it's clear now. Ye Xiaohe spent 20,000 yuan on Weibo promotion."
"What? Acquired 5,000 customers for only 20,000?"
Wang Yi was astonished:
"How much would it cost us to acquire 5,000 customers?"
Song Sining sighed:
"At 120 yuan per person, acquiring 5,000 customers would cost us 600,000! That's thirty times what Ye Xiaohe spent!"
Wang Yi: "..."
(End of this chapter)
---------------------
Support me on P@treon
[email protected]/charaz
$3 -> 15 chapters in advance
$5 -> 30 chapters in advance
$10 -> 60 chapters in advance
Check my pinned post on P@treon