"How much?"
Wang Yi almost thought he had too much to drink and misheard.
"26 million!"
Song Sining smiled.
"What about the number of users?"
"An additional 300,000 users, with over 40,000 users placing orders. The total number of users has reached 700,000!"
"So many? What happened?"
Wang Yi was puzzled.
The successive promotions by the two celebrities brought in 14 million revenue in the morning, and with the afternoon's figures, it would only be around 18 million.
How could it be 26 million?
"It's like this..."
Song Sining recounted her 'bold moves,' leaving Wang Yi speechless for a long time.
Finally, he sighed,
"You really are a talent!"
"Thank you for the compliment, boss."
Wang Yi: "..."
"However, boss, I've found a problem. The first 50,000 traffic Ye Xiaohe bought increased over 100,000 users and more than 9 million in revenue."
"But Lin Zixuan's 50,000 traffic, and Ye Xiaohe's second 50,000 traffic, only increased over 70,000 users and more than 6 million in revenue! That's only 70% of the previous amount."
"That's normal. If we invest in more traffic, it will continue to decrease due to diminishing marginal returns."
Wang Yi calmly said,
"It seems we can't keep milking the same celebrity for traffic. So, let's not invest in traffic tomorrow. In a few days, once the endorser is finalized, we'll buy Weibo promotions, and the revenue will go up then!"
"Okay, boss, I understand. But without celebrity traffic promotion, will our revenue look bad tomorrow?"
Song Sining was a little worried, but Wang Yi didn't care at all:
"It's fine, tomorrow we'll be on the front page of the Jeju Evening News, and there will be new traffic!"
"Alright, then there's no problem."
Song Sining was beaming with joy.
Wang Yi remembered something else:
"Oh, right, Sining, go register a new brand called Zhenyou, positioned as high-end!"
Previously, he had Song Sining register Siyou, intending to make it high-end, but limiting it to silk material narrowed its scope.
It's better to switch to Zhenyou, focusing on high-end brands, so high-count cotton, linen, silk, even fur and down jackets, can all be included!
Once the brand is established, selling pure desire style dresses in summer, stepmother skirts and trench coats in spring and autumn, and down jackets and fur in winter...
None of these will be a problem!
Endorsers are going to be hired, and they'll be the kind about to become hugely popular, so building a big brand won't be an issue.
"Okay, boss!"
Song Sining made a mental note:
"I'll register the domain names and everything else all at once!"
"Good, also register the Meiyou Novels brand and domain name."
"Okay."
Hanging up the phone, Wang Yi shook his head:
"26 million in revenue in one day!"
"This is only two third-tier minor celebrities; if we had a first-tier major celebrity and invested hundreds of thousands in traffic, the effect would definitely be better! Furthermore, it's best to use diversified placement and not rely on just one celebrity!"
What Meiyou lacks most now is traffic and brand recognition!
As long as the Meiyou brand is established and its recognition is out there, Meiyou will be like Adidas.
Other copycats of the pure desire style will be like 'addiaos', not worth mentioning!
If the Meiyou brand cannot establish itself, it might be defeated by imitations!
Wang Yi's thoughts were clear:
"Next, we must finalize the endorsers as soon as possible and make Meiyou bigger and stronger in the shortest possible time!"
Ye Xiaohe could be considered as an endorser for Meiyou.
She is currently just a third-tier celebrity, but after "Love is Not Blind" is released, she will become hugely popular and win the Hundred Flowers Award for Best Actress!
By then, her star power and traffic will be almost on par with A-list celebrities!
Signing her now is equivalent to signing a quasi-A-list endorser at a third-tier price!
Besides this, another endorser must be signed for Zhenyou!
Meiyou's hot sales at 599 yuan show that the market recognizes the originator of the pure desire style, and the price point can definitely be elevated further!
Wang Yi plans to seize this opportunity to launch a high-end brand - Zhenyou!
Launching pure desire style dresses made of high-count cotton, high-count linen, silk, and even pure silk materials, priced at 1099, 1499, 1999, 2999...
Zhenyou does not pursue sales, only brand and profit!
Therefore, Zhenyou's endorser must also be significant; ordinary A-list celebrities won't do, it needs to be a top A-list celebrity.
Ideally, someone like Ye Xiaohe, who is about to become hugely popular, whose net worth is skyrocketing, and can be signed at a low price in advance.
But such celebrities are hard to find.
Wang Yi took out his phone and started searching for upcoming movies and TV series.
"'Painted Skin: The Resurrection' is set for the National Day holiday..."
Wang Yi shook his head:
"The lead actor of 'Painted Skin: The Resurrection' is already an A-list celebrity; the endorsement fee is too high, not cost-effective."
"'Scarlet Heart' is scheduled for September 10th, starring..."
Wang Yi's eyes lit up:
"That's right, 'Scarlet Heart' is also a huge hit this year!"
The lead actress, Liu Shishi, an '85-generation flower,' one of the next Four Dan Actresses!
Her elegant and serene temperament perfectly matches Zhenyou's high-end positioning.
Most importantly, Liu Shishi is currently also a second or third-tier actress, having played supporting roles in several dramas, and an endorsement fee of 300,000 yuan would be sufficient.
When "Scarlet Heart" becomes a hit next month, she will skyrocket to fame overnight, directly entering the A-list and becoming one of the new Four Dan Actresses!
By then, endorsement fees of a million yuan won't be enough, and in a few more years, it will be five million a year!
There were no major scandals afterwards, so it's a good opportunity to sign her now before she becomes famous.
For example, a ten-year contract for six million, which is 600,000 a year, a 100% premium over her current endorsement fee, should be negotiable.
By then, Meiyou's endorser will be Ye Xiaohe, Best Actress at the Hundred Flowers Awards!
Zhenyou's endorser will be Liu Shishi, Most Popular Actress at the Magnolia Awards, one of the Four Dan Actresses!
With the two hottest actresses of the year in TV and film, it would be hard for Wang Yi's two brands, Zhenyou and Meiyou, not to become popular!
It would be hard not to make money!
Moreover, neither of them is hugely popular right now, so the signing cost isn't high.
Signing them for several more years could save tens of millions!
If we miss this opportunity, we won't get another one!
As Wang Yi was deep in thought, a knock sounded at the door.
"Who's coming at this hour? Could it be that the Sheraton also has people handing out small cards?"
Wang Yi looked at the video screen, and his expression became quite interesting.
A beautiful figure dressed in the pure desire style stood outside the door; it was Ye Xiaohe!
Just as I was thinking of signing you, you arrived!
Wang Yi opened the door.
Ye Xiaohe smiled sweetly:
"Mr. Wang, I apologize for the interruption, but I'm having a bit of trouble with this scene and would like to ask for your guidance."
Looking at the script in Ye Xiaohe's left hand, Wang Yi's mouth twitched:
"Are all celebrities in the entertainment industry using this trick, discussing scripts late at night?"
And what's with the red wine in your right hand?
"Come in," said Wang Yi.
"Thank you."
Ye Xiaohe was delighted, quickly entered the room, and closed the door.
"I've collected this bottle of red wine for many years, and I hope Mr. Wang won't dislike it."
Ye Xiaohe picked up a wine glass, poured some, and handed it to Wang Yi.
"That's thoughtful of you,"
Wang Yi said indifferently.
"Without Mr. Wang's investment, our crew wouldn't know what the outcome would be. And the brilliant idea for the 'Graduation Season, Breakup Season' marketing campaign was a stroke of genius! Xiaohe toasts you with this drink."
As she spoke, Ye Xiaohe raised her glass, pressing her entire body close to Wang Yi.
"Alright."
Wang Yi drank it all in one gulp.
(End of this chapter)
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