An Ke sighed:
"The time of year with the most breakups is these few months during graduation season. I'm afraid everyone will come to see our movie!"
Ye Xiaohe also admired greatly:
"Not only that, even those who experienced graduation season breakups many years ago will come to watch our movie and reminisce."
"Using the graduation and breakup season for marketing will definitely be a smash hit! Boss Wang is brilliant!"
Everyone was filled with emotion, and several people's eyes dimmed.
Many present had experienced the graduation and breakup season.
Even after so many years, whenever they thought of it, it still made them feel sad and melancholic...
Whose youth is without regret?
This shows how much staying power the graduation and breakup season has.
Du Tianhua stood up again, raising his wine glass:
"Compared to the superficial and empty gimmick of Singles' Day, the graduation and breakup season clearly carries more weight, evokes more empathy, and touches people's hearts more!"
"Boss Wang, you are truly a genius!"
"This glass, I toast you again!"
With that, Du Tianhua drained his glass.
Wang Yi had not yet made a move when Lin Zixuan suddenly stood up:
"Director, I'll drink this glass for Boss Wang!"
Saying that, she poured Wang Yi's wine into her own glass and drank it all.
Then, Liu Zhang also stood up, his expression a bit subdued:
"From a viewer's perspective, a Singles' Day marketing campaign might just make me smile and I wouldn't go watch."
"But the graduation and breakup season marketing, I can't resist, I will definitely go!"
"I might even ask her to come with me, watch another movie, and say goodbye one more time!"
"Boss Wang's proposed graduation and breakup season marketing is absolutely brilliant!"
With that, he raised his wine glass and drained it.
"Indeed, who doesn't have a 'white moonlight'?"
Another lead actor, Wang Daqing, also sighed:
"It's just that I can't be as brave as Brother Liu Zhang; I don't dare to ask her out."
"I'll just watch the whole movie by myself, then post on Weibo, showing the movie ticket, to let her know that I still miss her!"
Wang Daqing gave a bitter laugh:
"Boss Wang's graduation and breakup season marketing is absolutely masterful. This glass, I toast you!"
With that, he also raised his wine glass and drained it.
However, Ye Xiaohe took this drink for him again.
Du Tianhua's face lit up with joy:
"Boss Wang is truly inspired! I'll have someone revise the promotional plan based on the graduation and breakup season! With the added traffic from the National Day Golden Week, the box office will definitely be better than Singles' Day!"
Wang Yi nodded:
"I invested 5.3 million in this film, which sounds a bit odd. So, let's add another 700,000 for promotion and distribution, making it a round 6 million!"
Originally, Love Is Not Blind was a low-budget film with not much funding for extensive promotion and distribution.
Now that Wang Yi is investing an additional 700,000 in promotion and distribution, it will only make the box office perform better!
Du Tianhua was naturally delighted, he liked benefactors who were "rich and foolish."
But he didn't know, the truly foolish one was him!
The more Wang Yi invested, the higher the box office, and the more he would take home!
Originally, Wang Yi invested 5 million, with a total investment of 9 million, accounting for 55.56%.
Now Wang Yi is investing 6 million, with a total investment of 10 million, accounting for 60%.
Don't just look at the extra 1 million invested; better promotion and distribution lead to higher box office, and Wang Yi could potentially earn tens of millions more, or even more!
One million exchanged for tens of millions, this deal is worthwhile!
"Thank you, Boss Wang, thank you so much!"
Du Tianhua was so excited he didn't know what to say.
A generous investor who makes few demands and even comes up with brilliant ideas – you couldn't find one even with a lantern!
"Director Du, don't rush, there's another surprise."
Wang Yi changed the subject.
"What, there's another surprise!"
Du Tianhua was excited!
Wang Yi smiled slightly:
"The promotion and distribution of the movie are the most important. I suggest binding Love Is Not Blind with Meiyou, promoting and distributing them together!"
"Next, Meiyou will be promoted on a large scale, will hire spokespersons, and run advertisements, and Love Is Not Blind will be included in all of them."
"Furthermore, every package sold by Meiyou will include a promotional poster for Love Is Not Blind!"
"And when Love Is Not Blind is promoted, Meiyou will also be included. This way, one plus one will be greater than two!"
"No problem! This is equivalent to Love Is Not Blind getting early promotion and distribution, I completely agree!"
Du Tianhua wasn't foolish; no one would refuse something that benefits both parties.
Moreover, Wang Yi is the owner of Meiyou and the largest investor in Love Is Not Blind!
Naturally, he will promote it well, aiming to maximize the benefits for both.
No matter when, a bond of shared interests is the most reliable alliance.
The other few also nodded in agreement.
If the box office is high, although they, as lead actors, don't get a share of the money, their net worth will increase significantly!
If they win major awards because of this, their status and acting fees will greatly increase!
Conversely, if the box office fails, they will also be greatly affected, even branded as "box office poison"!
Finally, Wang Yi stood up and raised his wine glass:
"This glass is for Love Is Not Blind, for all the actors, for all the staff. May our Love Is Not Blind be a box office hit! May you all win so many awards you can't hold them all!"
The others also stood up, raising their wine glasses:
"May it be a box office hit and win so many awards you can't hold them all!"
Since Wang Yi proposed this toast, he naturally drank it himself.
At this, the banquet officially concluded.
Afterwards, the others dispersed.
Wang Yi, Du Tianhua, and the representative from the production company then went to the private room next door to officially sign the contract.
Yu Xue, the secretary and legal counsel, had reviewed the contract and found no issues.
Song Sining offered Yu Xue a salary 20% higher than the industry standard to hire her as a secretary because, besides being personally outstanding, Yu Xue had also worked as a lawyer for three years.
She only gave up being a lawyer because she didn't want frequent drinking engagements.
Now she serves as both Song Sining's secretary and Meiyou's legal consultant.
The signing was complete, and both parties agreed on the specifics of Meiyou's ad placements, as well as the main actors filming some joint promotional videos and posters in a couple of days.
Wang Yi would then have them printed and placed in Meiyou packages!
This way, every Meiyou dress sold would promote Love Is Not Blind once.
There would also be many promotional posts for Love Is Not Blind on Meiyou app's social square.
At that time, Wang Yi would personally arrange for the content department to create buzz and market Love Is Not Blind.
Similarly, the Love Is Not Blind production team would fully integrate Meiyou's promotion into promotional videos, official Weibo, roadshow events, and so on!
The main actors would also post on Weibo to officially announce their collaboration with Meiyou!
After finishing all this, Du Tianhua escorted Wang Yi to the Sheraton presidential suite arranged by the crew, thanked him repeatedly, and then left.
Yu Xue placed Wang Yi's suitcase inside the room:
"Boss, I'm in the room next door. Call me anytime if you need anything."
"Alright, go get some rest."
"Okay!"
Yu Xue left. Wang Yi took a shower. It was already eleven at night when he contacted Song Sining:
"Sining, just transfer the funds to the crew, 6 million."
Wang Yi planned to invest in the movie under the name of Meiyou Technology, using the company account for a B2B transfer.
This kind of investment has a relatively long return cycle.
It would take three months after the film finished screening for China Film to transfer the money to the production company's account, and then the production company would settle with the various investors.
This money arrives slowly, but it has a high return rate.
More importantly, with the help of this promotion, Meiyou can quickly expand its user base, and Meiyou Mall can also generate revenue rapidly!
These are all instant earnings!
"Alright, Boss, finance will make the transfer tomorrow!"
"Oh, by the way, how were sales today?"
"Boss, today was a complete sell-out, revenue reached 26 million!"
Wang Yi: "..."
(End of Chapter)
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