Meiyou International Mall Launched!
Five hundred thousand overseas users all received synchronized message pushes from the Meiyou APP!
Instantly, overseas users were completely excited!
They all opened the messages to view the details.
[Dear international user, you can download (upgrade) the Meiyou APP, or directly purchase Meiyou "pure desire style" dresses, "pure desire style" autumn wear, "pure desire style" underwear, stockings, and Meiyou lipsticks, etc., through the Meiyou International Mall. We wish you a pleasant shopping experience!]
As a loyal fan of Meiyou, Lucy's face lit up with joy, and she quickly opened the Meiyou APP, which indeed pushed a version update.
Lucy didn't hesitate and chose to update immediately.
Soon, the update was complete.
Upon logging in again, language and region selection options popped up.
Lucy chose English and the Empire.
Instantly, the entire Meiyou APP interface turned English.
The posts inside were also directly translated into English.
Lucy opened the Meiyou Mall, and the product descriptions inside were also changed to English.
Prices were also in US dollars!
Qingyou clothing, seventy or eighty US dollars per piece.
Meiyou clothing, one to two hundred US dollars per piece.
The most expensive style was also less than three hundred US dollars.
Although the price had doubled compared to domestic prices, Lucy still felt it was very cheap.
Choosing five favorite dresses, Lucy added them to her shopping cart.
Following the prompts, she filled in the address step by step, made the payment...
The page changed again:
[Congratulations, your order has been placed successfully.]
[The "pure desire style" clothing you purchased will be shipped via EMS International from Meiyou's warehouse in Xia Nation, estimated to arrive in about ten days. Please wait patiently.]
"It really worked! Now I just wait for delivery!"
Lucy was overjoyed.
Meiyou International Mall's selling prices varied in different countries, but all were much more expensive than domestic prices!
For example, a dress priced at 599 yuan domestically would sell for 170 US dollars, or 1098 yuan, to Empire users on the international mall!
Adding customs duties and postage, it would go straight to 200 US dollars.
Yet, Empire users still found it very cheap!
In 2011, the average hourly wage in the Empire was 20.9 US dollars.
They could earn 200 US dollars in less than ten hours!
Even if the international mall's prices doubled, there was no pressure on users in developed countries.
An ordinary white-collar worker like Lucy could easily afford it.
So, Lucy ordered 8 more items in one go.
"Pure desire style" autumn wear, "pure desire style" underwear, "pure desire style" stockings... everything was available!
All in all, she spent a total of 1600 US dollars, a full half-month's salary, before stopping.
She then posted on Twitter:
[Meiyou International Mall is live! Splurged on 13 pieces of Meiyou "pure desire style" clothing, spent $1600, arriving in ten days! Excited!]
The comments below became lively:
"Wow, Meiyou International is launched, can overseas users also buy?"
"Yes, you can order from both the Meiyou APP and the official website of Meiyou International Mall!"
"Meiyou is really amazing! Just a few days ago, I was complaining that they didn't have international business, and today they launched it. So great!"
"Thirteen items for only $1600, averaging just over a hundred per item, so cheap!"
"Meiyou's clothes are so beautiful, yet so cheap. I thought they would cost thousands!"
"Right, Meiyou only sells for a hundred dollars, how can those big brands selling for over a thousand dollars compete?"
"Those big brands are expensive and ugly, they can all go to hell. Meiyou is much better!"
"Exactly, sisters, go place your orders, you won't regret it!"
"Yes, order early, receive early. About 10 days!"
"That long? Then I'll have to buy more at once!"
"I plan to replace all the clothes in my wardrobe with Meiyou's 'pure desire style'. They're too beautiful!"
"Same here, I feel like my wardrobe is ten years behind Meiyou's 'pure desire style'! I have to change it!"
...
Similar scenes were happening all over the world.
So much so that as soon as Meiyou International Mall launched, overseas revenue began to surge!
That frantic buying spree was very much like what happened domestically, but even more intense, especially in developed countries.
After all, their incomes are higher, and even with doubled prices, foreigners still find it very cheap!
They earn dollars and spend dollars.
One hundred US dollars abroad is like one hundred yuan domestically, no pressure.
In just one hour, the number of ordering users exceeded ten thousand, with an average consumption of about $500 per person, generating over $5 million in revenue.
Profit exceeded $3.6 million, with a profit margin of about 70%.
The material costs, processing costs, etc., for the clothing were only a few dollars, not much.
Plus, with Wang Yi doubling the selling price, these were small expenses.
The biggest costs were 10%-17% export tariffs, and 15% corporate income tax!
While $3.6 million might not be much abroad, converted to domestic currency, it's over 23 million yuan!
23 million yuan in profit in one hour!
This speed of profitability made Wang Yi incredibly excited.
No wonder everyone does foreign trade export; foreigners' money is really damn easy to earn!
However, giants like ZARA and HM were even more shocked.
Originally, Meiyou was only in Xia Nation, seizing their market share and profits.
But now, Meiyou International Mall has emerged, starting to seize their market and profits globally!
They've really come to attack the home base!
Overseas is their main stronghold!
But facing Meiyou's "pure desire style" design concept, which is ten years ahead, and its terrifying competitiveness, they truly couldn't withstand it.
Meiyou is a whale in the apparel industry!
They could only be glad that Meiyou International was just starting, only online, with just a tiny fraction of international users.
If Meiyou truly grew large, became a globally renowned brand, and expanded its user base, that would truly be their nightmare, even their doomsday!
Instantly, HM and ZARA both hastily convened emergency meetings to discuss countermeasures.
But after some research, they had no good countermeasures.
As for Wang Yi, after seeing the first hour's international revenue, he went to bed peacefully!
Meiyou International Mall's performance was even stronger than he had imagined.
Having no classes the next morning, Wang Yi slept directly until eight o'clock.
Opening the report, his expression became very interesting.
In eight hours, Meiyou International Mall's profit exceeded $15 million!
Although it didn't seem like much, converted to RMB, it broke 100 million!
The thing is, Meiyou International Mall had only been launched for its first day!
It could only be said that users in developed countries were really damn rich.
Wang Yi checked the backend data; a total of over fifty thousand people had placed orders, with an average consumption of $400 per person!
The strongest spending power mainly came from developed countries.
Countries like the Empire, Xide, France, and Kimchi Nation primarily purchased "pure desire style" autumn wear.
Users from tropical countries such as Xingzhou, Kangaroo Nation, and Xilan Nation were the main consumers of "pure desire style" summer dresses!
Meanwhile, Neon Nation was the main consumer of "pure desire style" underwear!
Wang Yi decided that when he goes to Neon Nation to discuss orders, he would bring a set of Meiyou's new "pure desire style" underwear for their executives as a gift!
To play to their preferences!
Subsequently, Wang Yi opened his Meiyou account again.
In recent days, ZARA's continuous provocations had caused Meiyou to frequently trend on hot searches, resulting in skyrocketing revenue!
The 700 million capital shortfall for making phones had been earned in advance!
Next week, once Wang Yi frees up time, he can fly to Neon Nation and the Empire to inspect mobile phone supply chains!
Especially for components with longer lead times like screens and camera modules, if ordered at the beginning of October, they could arrive by late November or early December.
By then, the mobile phone factory, part of the betting agreement with the Imperial Capital Management Committee, would also be delivered, ready for production.
As for the Qualcomm 8860 chip Wang Yi wanted, it wouldn't be a big problem.
The 8X60 series chips were released in the first half of this year, and production capacity was tight when they were first launched.
Xiaomi's first generation was released in August, so chips had to be ordered three months in advance, in April.
Now, half a year later, the production capacity of the 8860 chip has already increased several times, so Wang Yi only needs about a month's notice to order chips.
Moreover, the cost has also been significantly reduced, with prices being about 20% cheaper than for the initial Xiaomi.
Electronic components are updated very quickly; production capacity is lowest, prices are highest, and they are hardest to buy when first released.
The later it gets, the higher the production capacity, the lower the price, and the easier it is to buy!
Accordingly, the cost of mobile phones is also similar.
For example, Xiaomi's first generation, sold for 1999 yuan, had a cost + tax of nearly 1500 yuan for the initial 300,000 units, making only 500 yuan profit per phone.
Three months later, component costs across the board decreased, and the cost + tax for Xiaomi's first generation was only 1200 yuan.
Selling it again for 1999 yuan, the profit per phone became 800 yuan!
Further on, costs would become even cheaper, and profits greater.
Therefore, when Xiaomi's first generation was most expensive at the beginning, with the lowest profit, they would control shipment volume and use scarcity marketing.
Only when component costs had fully decreased and profits were high would they significantly increase production capacity and ship large quantities!
Of course, the same applies to other brands.
But Wang Yi didn't have to worry about this issue.
At the point when he entered the mobile phone market, the costs of most components were no longer that high.
He also chose the most suitable components, not the latest ones.
For chips, for example, Wang Yi planned to negotiate at the end of October.
Quad-core chips would be released in half a year.
Wang Yi's large-scale purchase of soon-to-be-obsolete dual-core processor chips meant Qualcomm wouldn't demand high prices; instead, they would only clear inventory at low prices.
After all, if they don't seize the opportunity to ship now, when quad-core chips hit the market in half a year, dual-core chips will be completely obsolete and won't even sell for half price!
It can only be said that timing is crucial.
Furthermore, with the surge in revenue during this period, Meiyou also completed its 3 billion revenue bet with the High-tech Zone Management Committee ahead of schedule!
By early next month, when this month's revenue report comes out, Wang Yi can go talk to Director Hong.
By then, the Meiyou Science and Technology Park, valued at five billion, and three hundred mu of commercial and financial land, would all belong to Wang Yi!
Also, the approval for the design drawings of the Jeju Meiyou Science and Technology Park had come out.
Song Sining was busy selecting contractors, and construction could officially begin next month on an auspicious day!
The entire science and technology park, with land worth five billion, was a gift from the High-tech Zone Management Committee!
The 500 million interest-free loan for the construction of the first phase of the science and technology park was guaranteed by the High-tech Zone Management Committee.
It can only be said that the High-tech Zone is a great benefactor!
For this reason alone, Wang Yi had to get the 518-meter Meiyou skyscraper built for them!
After breakfast, Wang Yi went straight to Xingyi Industrial Park.
Now, Meiyou was flourishing both domestically and internationally, and its high-end brand, Zhenyou, was also about to be launched!
Today, Liu Shishi came to Xingyi Industrial Park to shoot an advertisement for Zhenyou, and Wang Yi had to go meet her no matter what.
When Wang Yi arrived, Liu Shishi was focused on her shooting.
Seeing Wang Yi arrive, Liu Shishi winked at him.
Wang Yi returned a smile.
He then walked outside.
Jian Ziyan followed, handing him two stacks of cards:
"Boss, are these the things you wanted?"
They were exactly the custom business cards Wang Yi had requested.
One stack was made of super-hard paper, with a destructive power comparable to a bank card.
The other stack was gold-plated steel cards!
Gold-plated on the outside, steel on the inside! Within ten meters, Wang Yi was confident he could incapacitate someone.
Within fifteen meters, he could severely injure someone!
Wang Yi decided to find several reliable bodyguards and drivers as soon as possible, just in case.
These special business cards, on the other hand, were his ultimate trump card.
Normally, if he encountered trouble, the bodyguards would handle it!
In case the bodyguards were unreliable or were diverted, he could still use the gold-plated cards to take his opponents by surprise and turn defeat into victory!
With bodyguards plus his trump card, a double insurance, Wang Yi would be even safer!
As Meiyou grew larger, who knew what kind of opponents he might encounter.
He had to be doubly careful!
Especially with upcoming business trips to the Empire and Neon Nation, he needed to be extra cautious.
Wang Yi decided that bodyguards needed to be found as soon as possible!
The number didn't need to be large, but they must be reliable, capable, and strong.
Preferably proficient in combat, foreign languages, and driving skills!
For something like this, Wang Yi decided to personally search and interview candidates!
"Well done!"
Wang Yi nodded.
Just as he was about to head to the mobile phone department, he suddenly received a call from Du Tianhua.
"Boss Wang, I'm almost worried to death; the box office isn't growing anymore!"
Du Tianhua's head was as big as a bushel, no longer exhibiting the triumphant air of a few days prior.
Wang Yi sighed; sure enough, after "Love Is Not Blind" broke four hundred million at the box office, it hit a bottleneck!
"The box office broke four hundred million on the 24th and trended on hot searches, but on the 25th, the full day's box office was only 7 million!"
"This was a hot search! Yet, even with a hot search, it only made this much at the box office."
"Today is even worse; I'm afraid it won't even reach 4 million. Like this, by the end of its run, it'll barely hit 450 million at the box office!"
Wang Yi smiled:
"You're a new film director, and one movie grossed 450 million at the box office. Aren't you satisfied?"
"Sigh, when it comes to the box office, of course, the more the better! Boss Wang, you have so many brilliant ideas, please think of a solution. There are still two weeks until it's off the screens, let's make another push! Spending money isn't the problem; the problem is that money is spent, but the box office won't grow!"
Du Tianhua's head was as big as a bushel.
He really hoped the box office could break five hundred million so he could brag about it for the rest of his life!
In his previous life, it was proven that this was indeed his only presentable film.
The ones he shot later flopped one after another...
In fact, Wang Yi had realized this problem two days ago:
"A box office bottleneck is very normal. Our previous promotions for 'graduation season, breakup season' targeted university students. There are only so many university students; most who could watch it have watched it, and they definitely won't watch it a second time, so the box office isn't growing anymore."
Wang Yi slowly explained:
"So, next, if we want the box office to surge again and have a second spring, we need to change our marketing gimmick and find a new target audience!"
"Yes, yes, that's the logic, but how should we market it? Please enlighten us, Boss Wang!"
Du Tianhua spoke sincerely, truly on the verge of panic.
Wang Yi had invested the most in this movie, so naturally, he cared about it, and simply said:
"Then, the next promotional gimmick will focus on 'Ask her to watch a movie, say goodbye to your first love'!"
The first wave of promotional gimmick: Graduation season, breakup season, targeting university student groups.
These four hundred million at the box office were mostly contributed by university students and young people who had just started working.
And the second wave of promotional gimmick: Say goodbye to your first love!
That target group would be huge!
Not just university students, young people who had just started working...
But also people who had been working for a few years, over a decade, or even several decades...
To put it bluntly, whose youth has no regrets?
Who doesn't have a first love?
As long as the promotion is effective, these groups can definitely be brought into cinemas with their first loves!
(End of chapter)