"Watch a movie, say goodbye to your 'white moonlight'?"
Du Tianhua frowned slightly:
"Boss Wang, is this kind of promotion reliable? The group we want to harvest next, no, to attract, is the post-80s generation?"
"Of course it's reliable!"
Wang Yi said with a smile:
"Not just the post-80s generation, but also the post-70s and post-60s generations!"
"..."
Du Tianhua fell silent:
"Can this work?"
In 2011, most of the post-90s generation were university students, high school students, junior high school students...
Under the marketing of graduation season breakup season, it was mainly the post-85s who went to cinemas, contributing 400 million at the box office.
Wang Yi's target group for "Saying Goodbye to Your White Moonlight" was the post-80s, post-70s, and even post-60s generations!
Currently, the post-70s generation is only 31-41 years old!
Most of them have been working for many years and have some savings, making them the main consumer group at present.
Including Meiyou Apparel's main consumer group, which is also the 70-80 generation.
After all, the post-90s generation is still in school, using their parents' living expenses, and occasionally buying one or two Meiyou dresses for three to five hundred yuan is already a lot.
It's not very realistic to buy often, unless the family is well-off and the monthly living expenses are over 2000 yuan.
But in 2011, those with living expenses over 2000 yuan were definitely a small proportion.
Similarly, "Love Is Not Blind" had already harvested most of the post-85s.
To boost box office and have a second surge, it could only focus on those born before '85!
Especially the post-60s and post-70s generations, in that era, carriages and horses were slow, and letters traveled far.
Feelings were more genuine, but there was no internet, communication was underdeveloped, and there were too many missed opportunities and regrets.
As a result, most people have an enduring 'white moonlight' in their hearts.
Normally, this feeling is hidden in their hearts, suppressed, and they dare not touch it.
Even if they secretly miss someone, they dare not contact or disturb them.
Now, "Love Is Not Blind" launching the "Say Goodbye to Your White Moonlight" event provides them with an excellent excuse!
Allowing them to use this pretext to ask out their 'white moonlight', watch a movie, and say goodbye one more time...
Perhaps even rekindle an old flame...
Many people are likely to be eager to move!
They will all buy tickets, send a text message to their 'white moonlight', and then wait for them at the cinema.
If they come, watching a movie together might mend broken hearts and reconcile.
Or they might let go of past grievances with a smile and move on completely.
If they don't come, watching the entire movie alone can also bring closure and help them say goodbye to the past.
It can be said that the greatest significance of this promotion is not the movie itself, but saying goodbye to one's 'white moonlight' and saying goodbye to the past.
But no matter what the situation, the movie tickets for "Love Is Not Blind" made a profit!
Even if the other person didn't come, or left after five minutes, two tickets were still sold!
That's enough!
What Wang Yi wants is this effect!
Just like women's dresses, what matters is selling them and making money; who cares how many times the buyer wears them in a year!
"Old Du, this promotion is reliable, go ahead as soon as possible. It's almost National Day, they'll be free during the holiday, so they can arrange to meet their 'white moonlight' at a hotel, no, at the cinema, to watch 'Love Is Not Blind'!"
said Wang Yi.
"!!!"
Du Tianhua's mouth twitched:
"Go to a hotel... Boss Wang, if you put it that way, then the 'Say Goodbye to Your White Moonlight' promotion will definitely succeed, I even want to say goodbye myself!"
Wang Yi was speechless: "..."
But it must be admitted that many people who ask out their 'white moonlight' have some ulterior motives...
Human nature is just like that; ordinary people are the mainstream.
Facts proved that since "Love Is Not Blind" was released, hotels near cinemas were fully booked, and customer traffic greatly increased.
It was not much less than the National Day Golden Week.
So much so that many hotel owners began to post "Love Is Not Blind" posters to help promote it, and they also benefited!
It was also a kind of unagreed cross-industry cooperation...
"Hahaha. This promotion will definitely work, I'll arrange it right away!"
Du Tianhua was incredibly excited, fully realizing the business opportunity within it.
Wang Yi shook his head.
After explaining so much, this guy thought it was unreliable.
With one slip of the tongue about going to a hotel, Du Tianhua was instantly enlightened and full of praise!
What a character!
Soon, Du Tianhua immediately instructed the marketing team to start writing copy, making plans, and preparing for extensive promotion.
With two weeks left before the end of its run, whether it could generate another 100 million at the box office would depend on this final push.
What he sought was not just making money, but more importantly, a reputation.
In 2011, 500 million at the box office was still very impressive, enough to rank among the top few for the entire year!
Combined with the fact that his first film broke 500 million at the box office, it would be even more impressive.
Director Du's net worth would also rise accordingly!
For this, he had to go all out.
As for Wang Yi, he didn't need to worry; he just had to wait for his dividends.
If an extra 100 million at the box office was made, the production company could get an additional 35 million yuan, and with his 60% stake, he could get an additional 20 million yuan!
Of course, he wouldn't refuse.
Subsequently, Wang Yi went to the mobile software R&D department.
After several rounds of recruitment, Yang Yan had established all three major software R&D departments.
Not only was there a system development department, but also an imaging algorithm department and a beauty algorithm department!
These three departments were all pushing forward with full effort.
Time was tight, and tasks were heavy, so they had to go all out.
Of course, currently, Xingyi phones do not yet have engineering prototypes, so the imaging algorithm department and the beauty algorithm department are using Sony phones for their research and development.
After all, Xingyi phones also use Sony lenses, so it's essentially the same set.
Once the Xingyi phone prototypes are produced, they will adapt to them.
Wang Yi checked the progress, was quite satisfied, and offered a few suggestions before leaving to head to the mobile hardware R&D department.
Zhu Changlin was leading his team, working hard on key challenges.
Last time, the "HTC" phone they designed was criticized as utterly useless by Wang Yi.
When they finally saw the Xingyi phone design that Wang Yi presented, they all felt ashamed of their inferiority.
Consequently, the entire hardware R&D department began working strenuously overtime, making comprehensive improvements.
Fearing that the boss was more capable than all of them and would collectively lay them off.
After all, the design their team came up with after more than a week of R&D was not as good as Wang Yi's design alone.
With such an excellent boss, they were under immense pressure and had to work desperately.
"Boss, you're here!"
Seeing Wang Yi arrive, the entire department became nervous, fearing that they would be completely rejected by the boss again, just like last time.
There was no denying it; as a reborn individual, Wang Yi's insights and plans for mobile phones were beyond their imagination.
Wang Yi nodded:
"Manager Zhu, how's the progress?"
Zhu Changlin quickly brought over a laptop, introducing and demonstrating to Wang Yi:
"Boss, according to your design, our entire department has worked overtime and completed the basic layout design, but the details still need to be refined and polished one by one."
With the exterior design provided by Wang Yi, the phone's appearance and body were directly determined, and the specifications of the main components were also finalized.
It then became very easy for them to proceed with the subsequent internal layout design.
"Boss, the main components have all been confirmed. Sony lenses will be used, 5 million pixels for the front, 8 million for the rear. The specific models have also been determined, it's this set... Performance, price, and production capacity are all fine. We'll go and discuss the price later."
"As for the screen, you want a 720P display, Samsung, LG, Sharp, JDI, Toshiba are all options."
Wang Yi nodded:
"Let's source both the screens and lenses from Japan! You arrange to meet with suppliers there and tell them we want to order five million sets, with an initial one-time order of one million sets!"
When it comes to mobile phone components, if the quantity is small, international giants are not very keen to take the order, or even bother with it.
Even for the first generation of Xiaomi, which initially ordered 100,000 sets, the suppliers didn't pay much attention.
It was Lei Jun himself who flew over, begged and pleaded, put in a lot of effort, talked about Xiaomi's philosophy, drew a big picture, and finally negotiated each deal.
Wang Yi was too lazy to do that; he would just throw money, big orders, and overwhelm the other party!
You think 100,000 sets are too few, right?
Then I want five million sets! And one million sets for the first batch!
Is that still too little?
Five million sets of screens!
Front-facing + rear-facing, ten million sets of camera modules!
Such a super-large order would excite and even drive international giants like Sharp and Sony crazy!
In 2011, holding an order of five million units, Wang Yi would be a super-large customer and an absolute client for international giants!
There would be no need to cater to their moods; it might even be them who have to cater to his!
Furthermore, Wang Yi could pay a deposit in advance and the full amount upon delivery, which would be no problem!
Money makes the world go 'round; if it doesn't, then there isn't enough money!
But now, Meiyou's account has over 1.7 billion yuan!
Even if 20 million yuan was approved for Chen Chuanqing to open a flagship store and a bonded warehouse in Xingzhou, there would still be 1.7 billion yuan left!
To put it simply, Wang Yi had enough funds to fully purchase all components for 1 million sets of mobile phones.
And he still couldn't spend it all!
After all, in April and May, the cost of the first generation Xiaomi was 1500 yuan, which included all costs such as manufacturing, marketing, and taxes.
In reality, the component cost of the first generation Xiaomi was only around 1300 yuan.
However, Xingyi phones' screen and camera specifications have been upgraded, so the total cost should logically be higher than the first generation Xiaomi.
But four or five months later, the costs of chips and other components have decreased somewhat.
Calculated this way, the component cost of a Xingyi phone would be similar to the previous Xiaomi, around 1300 yuan.
One million sets of components, even at full price, would only be 1.3 billion yuan!
Wang Yi had prepared 1.7 billion yuan, so there was no pressure at all.
As for why Japan was chosen for screens and lenses, and not Samsung?
No other reason; as a reborn individual, Wang Yi knew clearly that Samsung's camera modules were completely inferior to Sony's, incomparable!
Samsung's screens are indeed better than Sharp and JDI, but Samsung has a track record.
Samsung's best screens are always exclusively for its own phones; even iPhones can only use Samsung's sub-flagship screens!
The Samsung flagship screens that other brands introduce at great cost are merely Samsung's even lower-tier flagship screens!
At least one generation behind iPhone, and at least two generations behind Samsung's flagship phones!
More importantly, once Xingyi phones sell better than Samsung, Samsung will breach its contract and cut off supplies, choking them!
That's right, that's their nature!
The HTC G7, launched in 2010, sold like hotcakes, even better than Samsung, so Samsung announced a halt in G7 screen supplies, making HTC so frustrated it almost vomited blood, and a generation's "phone king" died prematurely...
In his previous life, Huawei's Mate 9 Pro and Mate 40 Pro also sold very well, but Samsung would rather breach its contract than continue supplying screens to Huawei!
Forcing Huawei to mix Samsung, LG, and BOE screens, making users "open blind boxes" and leading to much criticism!
Therefore, major phone brands truly have a love-hate relationship with Samsung screens!
For the first generation of Xingyi phones, which focuses on shipment volume, Wang Yi simply doesn't consider Samsung screens; he won't cater to this "ancestor"!
For next year's quad-core PRO version, even if Samsung screens are used, screens from JDI and others must be introduced as alternatives, adopting a dual-screen strategy.
Once Samsung screens are cut off, the backup screens will immediately fill the gap.
There's no other way; with only Samsung as a screen supplier, Wang Yi is truly afraid of being taken advantage of!
However, using Sharp screens means not having to worry about supply cuts.
After all, Sharp phones' sales volume is almost non-existent.
Sharp phones soon completely withdrew from the domestic market, and even abandoned their phone business, relying solely on selling screens to make money!
Moreover, even if Sharp dared to cut off supply, Wang Yi would immediately find other suppliers like JDI or Toshiba to take over, with no issues.
No one would refuse such a multi-million unit order.
Except for the capricious Samsung, which truly doesn't care.
After all, Samsung phones are more profitable than Samsung screens, so of course, they would rather breach a contract to stifle a competitor!
"Okay, boss, when should we schedule the trip to Japan to discuss the supply chain?"
"Let's see, in a couple of days, or after National Day!"
Wang Yi decided.
Screens need to be ordered one or two months in advance, so the sooner the better.
Strive to produce an engineering prototype in November for testing.
If there are no problems, mass production can begin in December, and inventory can be accumulated!
"Okay, boss, I'll contact the suppliers in Japan right away."
Zhu Changlin was incredibly excited.
Originally, he thought the boss would only order about 100,000 sets, and he was prepared to beg giants like Sharp desperately.
But now, it's five million sets in one go!
The first batch alone is a super-large order of one million sets, so it's completely reversed!
Giants like Sharp will have to beg Xingyi Technology!
They might even have to proactively lower prices to win the order!
The supplier instantly becomes the client!
That feeling, just thinking about it is exhilarating!
"Oh, and boss, we've also contacted several domestic battery manufacturers. As soon as they heard we wanted to place a large order, they immediately sent over battery samples!"
Zhu Changlin displayed the data one by one:
"According to tests, Desay Battery's voltage is unstable, so it's not considered."
Wang Yi nodded.
The first generation Xiaomi was initially let down by Desay and later switched to Scud for manufacturing.
This pit must be avoided!
Of course, Desay would be very good a few years later.
"Xinwangda, Pisen, and Scud, these three are all acceptable, with good performance,"
Zhu Changlin continued to introduce:
"However, they can only operate down to minus five degrees Celsius without shutting down; once it's below minus ten degrees Celsius, they will all shut down!"
Wang Yi sighed:
"As expected, this is a big problem!"
This is true not only for domestic batteries but also for foreign Sony batteries.
This problem would persist until the iPhone 6S!
It took several more generations to completely solve this common problem.
In summer, worrying about excessive heat; in winter, worrying about freezing and shutting down!
Phones these days simply have many problems.
Wang Yi's expression became serious:
"Okay, you tell the major battery suppliers that we need five million sets of 2500mAh batteries! Whoever can produce a battery that doesn't shut down at minus 15 degrees Celsius within a month, we will use theirs!"
Wang Yi made up his mind to use a massive five-million-unit order to entice companies to achieve technological breakthroughs and solve the cold-weather shutdown problem!
Every smartphone these days, without exception, will shut down if the temperature is below minus ten degrees Celsius!
As long as Wang Yi solves this problem, Xingyi phones will sell like hotcakes, just for the ability to not shut down in winter!
This is a challenge, but even more so, an opportunity!
It all depends on whether Wang Yi can seize it!
(End of chapter)