"Zhenyou silk dresses not only feature the pure desire style, but also other styles, meeting the needs of different user groups."
"Whether bought for a wife, a girlfriend, or an elder, Zhenyou silk dresses are the best choice!"
"Love her? Then give her a Zhenyou silk dress!"
...
Wang Yi watched Song Sining's speech with a complex expression.
A silk dress, she claimed, could wick away moisture and sweat, boost skin cell vitality, resist aging, prevent arteriosclerosis, protect bodily health, and even prevent rashes and eczema…
It had practically become the Golden Saint Cloth for women!
One could only say that Song Sining had mastered the essence of Lei Bus's presentation skills! The problem was that the audience on site actually believed it!
Even Ye Xiaohe, next to Wang Yi, couldn't help but nod, making up her mind to buy one! Wang Yi sighed; although silk material is indeed very good and does have some effect.
It was absolutely not as amazing or exaggerated as Song Sining claimed.
But consumers believed it!
They wanted to buy it!
And that's all that mattered!
For advertising, three parts rely on efficacy, seven parts on hype!
It was perfectly normal.
Song Sining continued her eloquent speech.
Wang Yi looked at the dazzling long legs and couldn't help but recall Song Datui, a product manager for a certain phone brand in his previous life…
In his previous life, many fans followed that phone brand and bought their phones because of Song Datui…
However, Wang Yi found that Song Sining's legs were even longer and fairer than Song Datui's, her body proportion was better, and her figure was also taller!
Hmm, Sining is still more fragrant!
Wang Yi smiled slightly and continued watching the product launch.
Song Sining changed the subject:
"Next, please welcome Zhenyou's celebrity experience officer – Liu Shishi!"
Thunderous applause erupted again as Liu Shishi, in a purple pure desire style silk dress, walked onto the stage.
"Hello, Shishi!"
"Hello, Sining!"
The two greeted each other with smiles, one in blue, one in purple.
One in elegant style, the other in pure desire style!
Standing together, they instantly became two beautiful sights, dazzling the entire audience.
Liu Shishi waved to the crowd below:
"Hello everyone, I'm Liu Shishi, and I'm honored to be Zhenyou's celebrity experience officer!"
"Zhenyou silk dress is the most comfortable and best-textured dress I have ever worn, bar none."
"Zhenyou silk dresses are luxurious, elegant, skin-friendly, moisture-wicking, and can also protect our women's health, absolutely the best choice for dresses!"
Song Sining nodded:
"In addition, besides the styles worn by the two of us, there are thirty other Zhenyou silk dress styles."
"Now, please enjoy!"
With that, Liu Shishi and Song Sining stepped back to the sides.
The spotlight shone on the stage, and models appeared one by one.
All were Zhenyou silk dresses; the first few styles were elegant, similar to Song Sining's style.
The ones that appeared later were all in the pure desire style, similar to Liu Shishi's!
These models were also carefully selected by Song Sining.
All had graceful figures, exquisite features, bright eyebrows and big eyes!
Dressed in new Zhenyou products, they exuded even more charm, completely on par with top-tier celebrities.
Compared to the squinty-eyed models of international brands, they were a hundred times better!
Those high-and-mighty European and American big brands, while making money from Huaxia people, insulted us with squinty-eyed models… it was truly shameless!
Don't talk about cultural differences.
If it's cultural difference, why don't they replace their European and American models with squinty-eyed ones too?
Even among East Asian countries, models from Japan and Korea have bright eyebrows and big eyes, yet only Huaxia models are squinty-eyed!
This targeting is truly too deliberate!
To put it bluntly, European and American big brands are making money from us while insulting us!
Even more tragically, some people even call this international fashion, and are even proud of it…
They truly have no shame.
It's clearly an insult from abroad to us!
In fact, the squinty-eyed image originated in the last century from a foreign comic book that defamed us with a character — Mandarin.
Mandarin was depicted with squinty eyes, a cunning villain…
Since then, Western brands have used this fixed image of squinty eyes to insult us!
Whether it's Huaxia models in international fashion shows or Huaxia actors in many Hollywood movies, many are in the squinty-eyed style.
On the contrary, Huaxia models with bright eyebrows and big eyes cannot get on stage!
However, this issue is being treated as international fashion by some spineless sycophants who have knelt for too long!
Even in Huaxia's own fashion shows, some people intentionally apply squinty-eyed makeup…
And some brands, to cater to the West, also use squinty-eyed spokespersons for their advertisements…
It is truly shameless.
This style was prevalent not only in 2011 but also in the future.
It wasn't until more than ten years later, after a large-scale boycott by Huaxia people, that they began to rein it in!
This is also why Wang Yi created Meiyou and Zhenyou, aiming for the high-end market!
It is to let the world see the true beauty of the East!
To let the world see that true Huaxia people have bright eyebrows and big eyes, and high figure.
Not those squinty-eyed infernal images!
And also to take down those European and American big brands, making them pay the price they deserve for making money from Huaxia while insulting Huaxia people with squinty eyes!
No matter how difficult the road ahead, Zhenyou aiming for high-end can only succeed, not fail!
Many models with bright eyebrows and big eyes appeared on stage one by one, youthful and beautiful.
Zhenyou silk dresses were displayed one by one, exquisite and magnificent.
Everyone on site, whether media or celebrities, stared intently, calculating what styles to buy later!
Netizens watching the live broadcast were thoroughly excited:
"Indeed, purple is more charming, Shishi's exact style, it's simply divine! Must order!"
"Purple is indeed beautiful, and the price is quite expensive, 2999!"
"Alas, such an expensive price, it makes you love and hate it!"
"No worries, there's another purple one that's also very pretty, only 1999!"
"1999 is affordable, I don't care, I'm placing an order now!"
"Exactly, I'm also diving in first, no regrets after buying."
"Actually, for silk dresses that look this good, two thousand is really not expensive."
"Right, Gucci's fabric dresses, so ugly, sell for 3000, even 5000. Zhenyou is so beautiful, and it's silk, is two or three thousand expensive?"
"Makes sense, it's a high-end brand after all, go for it!"
"Silk material + pure desire style, it's really not expensive, but if I buy too many, my wallet can't handle it!"
"Can't afford it, I'll make my boyfriend buy it for me, if he doesn't, I'll break up with him!"
"6!"
Meiyou Mall, as soon as Zhenyou silk dresses were launched, sales quickly surged!
Even with a starting price of 1999, it couldn't stop everyone's enthusiasm.
After all, the cost of silk dresses is inherently high, let alone for a high-end brand.
Compared to Prada and Gucci's ordinary materials selling for three to five thousand, Zhenyou's silk material is more fashionable and beautiful, selling for only two or three thousand, which is much more conscientious!
The bullet comments became very lively, and some doubts emerged:
"A two or three thousand yuan dress, I can afford it! But I'm in the North, and it's October. Spending another two or three thousand on a silk dress, isn't that a bit crazy?"
"Exactly, in the South, it's hot, so you can wear it until November, even December. In the North, you can't wear it for more than a few days."
...
Similar doubts filled the bullet comments.
Many media reporters on site also had similar concerns.
But celebrities didn't care about these.
Firstly, they weren't short on money.
Secondly, they traveled frequently for work and often went to the South, so they would use them.
Thirdly, when attending various red-carpet events, even in autumn, they would wear summer dresses, prioritizing being beautiful and freezing!
Many celebrities even decided to partner with Meiyou's Celebrity Business Department, hoping to get unreleased Zhenyou new styles for red-carpet appearances!
Even if they had to pay more, it was fine!
In fact, Wang Yi had already prepared the Zhenyou Celebrity Business Department.
Similar to Meiyou's Celebrity Business Department, but the ones custom-made for celebrities were unreleased Zhenyou new styles!
Letting celebrities wear Zhenyou new styles on the red carpet, and then launching them simultaneously!
The model was the same as Meiyou's Celebrity Business Department, the only difference being that the prices were higher, not free.
Even Xu Cui's artists, who could enjoy free services from Meiyou's Celebrity Business Department, would have to pay as usual if they wanted Zhenyou services!
The key was precise tactics!
Thirty models displayed their outfits one by one, then all stood in a line, gracefully at the back of the stage.
Song Sining and Liu Shishi walked back to the front of the stage.
Liu Shishi smiled and said:
"Sining, our Zhenyou silk dresses are stunning! Selling well in the South is no problem, but consumers in the North are worried that it will be cold to wear dresses in October."
Song Sining nodded:
"That's a good question, but it's not a big problem!"
"In October, mornings and evenings can be cool in the North when wearing silk dresses. So, in addition to Zhenyou silk dresses, we also have high-quality wool coats, trench coats, and silk stockings!"
"Paired this way, even in the North, it won't be cold!"
With that, a few more models walked out.
Wearing Zhenyou coats outside, Zhenyou silk dresses inside, and matching Zhenyou silk stockings!
Both pure and alluring, and also warm.
Many Northern consumers were delighted; without worries, they also started placing orders.
Song Sining continued:
"In addition to Zhenyou silk dresses, we have also launched Zhenyou silk pajamas."
"We have Ruoxi's exact style!"
Liu Shishi smiled sweetly:
"Zhenyou silk pajamas, crafted with more advanced techniques than royal silk pajamas, allow you to experience royal distinction!"
With that, a few models walked up, all wearing Zhenyou silk pajamas!
They were the exact styles from "Scarlet Heart"!
Besides Ruoxi's style, there was also Fourth Master's style!
That's right, Wang Yi also spent money on product placement!
He had all of Ruoxi's sleepwear from the last few episodes of "Scarlet Heart" re-filmed and replaced with Zhenyou silk pajamas!
However, Fourth Master's style was not changed; it remained the golden silk robe used by the emperor.
Wang Yi also had the factory produce a small quantity of emperor silk robes; God knows if anyone would buy them.
The bullet comments became lively again:
"So Ruoxi's exact pajamas from the last few episodes were Zhenyou silk pajamas! No wonder they suddenly looked so good!"
"I was wondering at the time how the crew's costumes and props suddenly improved so much! Turns out it was Zhenyou's product placement."
"Ruoxi's exact style, as a loyal fan, I have to buy it, must buy it, no matter the price!"
"Not expensive, I checked, only 2999!"
"2999 for Ruoxi's exact style, to be Fourth Master's woman, I'm buying it!"
"Buy it, you buy Ruoxi's style, I'll buy Fourth Master's!"
"Hahaha, Fourth Master's yellow robe pajamas, 1999, someone actually bought it?"
"What's so surprising? Which man doesn't want to be emperor? I'm going to buy one."
"I bought one too, and I'm buying a Ruoxi style for my wife, perfect for cosplay!"
"6! Learned something new!"
"Silk pajamas are great, you can wear them all year round!"
"Exactly, silk pajamas are more skin-friendly, better for the body, and more worth buying!"
...
Song Sining continued:
"Besides Ruoxi's style and Fourth Master's style, Zhenyou silk pajamas also come in thirty pure desire style silk pajamas!"
The stage lights changed again.
Thirty models, wearing pure desire style pajamas, appeared one by one.
Everyone on site and the audience in front of the screen stared, wide-eyed.
"Zhenyou pure desire style silk pajamas! Just for this style, I have to buy it!"
"I'm really impressed, when I said I wanted to buy a Zhenyou silk dress, my partner hesitated and said it was expensive. But when I mentioned buying a Zhenyou pure desire style nightdress, he said to buy three sets! Sigh!"
"Hahaha, same type of husband, ha, so predictable!"
"My husband is much more normal; he said silk is good for the body and can lead to better sleep, so he's buying me seven sets of Zhenyou pure desire style nightdresses. He wants me to change one every day…"
...
Song Sining continued:
"Today's released Zhenyou new products, besides pure desire style silk dresses and pure desire style silk nightdresses, also include pure desire style silk lingerie, underwear, stockings…"
With that, they were all displayed on the large screen behind her.
"These will not be modeled, as they are too private and inconvenient to display."
Song Sining said, her cheeks slightly flushed, causing a burst of laughter from the audience.
"All Zhenyou new products are now available on Meiyou Mall, Meiyou Flagship Store, Meiyou Specialty Store, and Meiyou International Mall. Please feel free to shop."
"In addition, Meiyou pure desire style pajamas are also being launched simultaneously, using first-class materials such as high-count cotton, acetate, and linen to provide a comfortable experience! There are also highly cost-effective Qingyou pure desire style pajamas available for everyone to purchase!"
Since Zhenyou pure desire style pajamas were launched, Meiyou pure desire style pajamas and Qingyou pure desire style pajamas also had to be launched simultaneously.
Otherwise, the vacant mid-to-low-end markets would be seized by other competitors through counterfeiting, and Wang Yi would have nowhere to complain.
High-end market: Zhenyou pure desire style silk pajamas, 1499-2999.
Mid-range market: Meiyou pure desire style pajamas, 399-999.
Low-end market: Qingyou pure desire style pajamas, 159-299.
Three brands, three material grades, three design grades, three price points!
Completely covering all consumer groups.
Each category has thirty styles, totaling ninety styles!
Coupled with the current brand influence of Meiyou's pure desire style, other competitors would find it difficult to counterfeit.
After all, Meiyou's pure desire style has long been deeply rooted in people's hearts, which is the best protection for the pure desire style design!
If other brands counterfeit, it would be plagiarism and would be boycotted by users!
Immediately, sales of pure desire style pajamas surged rapidly.
Pajamas are not seasonal; they are worn all year round.
Even in the North, with heating in winter, they can still be worn!
Entering October, with pure desire style summer dresses stagnating in the North, pure desire style pajamas perfectly filled the gap!
Wang Yi had planned all this long ago.
"Of course, in addition to Zhenyou silk dresses and Zhenyou silk pajamas, Zhenyou pure desire style autumn wear is also launched simultaneously!"
Subsequently, there was another round of model displays.
Whatever Meiyou had, Zhenyou would also release.
However, compared to Meiyou, Zhenyou's materials were fully upgraded, designs were fully upgraded, and prices also added an extra digit!
The Zhenyou brand focuses on high-end.
High prices may not mean high volume, but they certainly mean huge profits!
(End of chapter)