Zhenyou's pure allure style summer wear made Southern wealthy women beam with joy.
Zhenyou's pure allure style autumn wear made Northern noblewomen eager to move!
Wang Yi launched Zhenyou in October, a combination punch directly covering the national market, and even the global market!
Song Sining smiled charmingly and continued to introduce:
"As Meiyou Technology's high-end brand, all Zhenyou clothing materials are also of premium quality. Besides real silk, there's also S-grade fabric triacetate, which is more wrinkle-resistant and easier to care for!"
Both triacetate and real silk have a strong skin-friendly feel, comfort, and breathability, making them premium fabrics for high-end clothing.
The difference is that real silk has better skin-friendly feel, comfort, and breathability.
While triacetate has better wrinkle resistance and ease of care.
Both have their own strengths, making it impossible to say which one completely wins; it all depends on consumer preference.
Wang Yi's business philosophy is to prepare different products and let consumers choose for themselves.
"The materials for Zhenyou's autumn wear, in addition to real silk and triacetate, also include wool and other top-quality materials. Furthermore, future winter wear will feature fur!"
Song Sining continued to introduce.
Zhenyou and Meiyou have significant differences, especially in terms of materials!
Meiyou's pure allure style summer dresses and autumn wear use ordinary fabrics.
Low cost, low selling price.
Even the most expensive celebrity-endorsed item at 999 yuan is nothing more than high-count cotton and linen.
Whereas Zhenyou's materials are directly real silk, triacetate, wool, fur...
Other major brands doing high-end might use ordinary fabrics, or even low-end fabrics, selling them for three to five thousand yuan.
But Wang Yi's approach to high-end emphasizes genuine quality!
Even Zhenyou clothing's least expensive components are Meiyou's top-grade fabrics, such as high-count cotton and linen!
For domestic brands to go high-end, they can only "roll" to the extreme on materials and cost-effectiveness!
Zhenyou at three thousand yuan uses better materials than Gucci and other major brands at five thousand yuan, and its designs are more beautiful than Armani at eight thousand yuan!
Only with extraordinary design and premium materials can they defeat international big brands, crush international big brands, and replace international big brands!
Of course, once Zhenyou truly establishes itself and gains the recognition of international big brands, Zhenyou's product line prices will also continuously increase.
Prices will rise from the current two to three thousand yuan per piece to three to five thousand, or even seven to eight thousand...
Completely benchmarked against international big brands, or even surpassing them.
But this is difficult, requiring time and operation.
The newly launched Zhenyou absolutely cannot achieve this now.
It can only start as entry-level high-end, beginning at two to three thousand yuan, gradually gaining consumer recognition, capturing market share, and then continuously pushing towards three to five thousand, seven to eight thousand, or even tens of thousands...
You have to eat your food one bite at a time!
For a while, Zhenyou's pure allure style autumn wear on the Meiyou Mall began selling frantically again, with revenue and profits continuously increasing.
Song Sining smiled slightly:
"Does everyone think these are all the new products from today's Zhenyou launch?"
"No! One more thing!"
"We have prepared new surprises for everyone!"
"Yes, there's also Zhenyou lipstick!"
Liu Shishi took out a Zhenyou lipstick, applied it to her lips, and demonstrated it live:
"This is the Ruoxi collaboration, Zhenyou Forbidden City Red, priced at 520 yuan!"
Of course, Zhenyou lipsticks are standard 3.5g lipsticks, not the 100-yuan Meiyou lightweight version!
In fact, the selling prices of major brand lipsticks like TF are around 500 yuan.
Only slow-selling styles have promotional prices of around 300 yuan!
For Zhenyou to target high-end, top new shades and celebrity collaborations are all 520 yuan each!
Common classic shades are only around 300 yuan.
One can only say, you get what you pay for.
For a moment, everyone at the scene was excited:
"How many new shades will Zhenyou lipstick launch?"
The contradiction is that most women nowadays are not short of lipsticks; it's normal for everyone to have many.
But they lack new shades!
Common shades are prone to 'color clashes'!
That's right, there's also a saying of 'outfit clashes' in the lipstick world.
Color clashes are not scary, whoever is uglier is more embarrassed!
And common shades become outdated and boring after being worn for a long time.
It's human nature to prefer the new and dislike the old.
And many of the lipsticks Meiyou launched before were brand new shades that had never appeared!
And they were very beautiful!
Like a bombshell, it set off a new wave in the entire lipstick market!
But unfortunately, Meiyou's new shades were still too few in number.
Many consumers were eagerly awaiting new shades from Meiyou lipstick, but they were slow to arrive.
Now that Zhenyou lipstick is launched, there will definitely be many new shades!
For a moment, many consumers were excited.
Song Sining smiled slightly:
"That's right, besides Forbidden City Red, Zhenyou lipstick also has nine other brand new shades! And twenty classic shades! Welcome everyone to purchase!"
As her words fell, all the shades appeared on the large screen behind her!
Especially the ten brand new shades like Forbidden City Red made everyone's eyes widen!
The bullet comments were lively:
"The long-awaited new shades are finally here! It wasn't easy!"
"All ten new shades are so beautiful! Placing an order now."
"New shades are 520 yuan each, classic shades are 350 yuan each, the price is acceptable."
"Can't afford Zhenyou's thousands-yuan clothing, but can afford Zhenyou lipstick? Placing an order now!"
In fact, one major consideration for Wang Yi launching Zhenyou lipstick was to cater to ordinary consumers.
After all, other products are not cheap; even Zhenyou's pure allure style real silk stockings start at 1499 yuan!
Pure allure style underwear, panties, and pajamas, also made of real silk and triacetate, all start at 1499 yuan!
If there were no lipsticks, and all Zhenyou products started at 1499 yuan, many ordinary consumers could only watch from the sidelines, unable to buy anything.
But with Zhenyou lipsticks, at prices of 350 yuan and 520 yuan, ordinary consumers feel no pressure.
At this point, the press conference was nearing its end.
Song Sining and Liu Shishi walked to the front of the stage, followed by many models:
"Thank you all for your support of Zhenyou and Meiyou. Today's press conference concludes successfully. All new Zhenyou products are simultaneously available on Meiyou Mall, Meiyou International Mall, Meiyou Flagship Stores, and specialty stores!"
"In addition, Meiyou has also launched two celebrity-endorsed pure allure style dresses, simultaneously available, welcome to purchase."
"Thank you all for your support! Thank you Shishi! See you next month with Zhenyou!"
Subsequently, Song Sining and Liu Shishi, accompanied by the models, waved in salute to everyone.
At this point, the Zhenyou new product launch conference successfully concluded.
The live stream went dark, but the bullet comments remained lively:
"Meiyou has released celebrity-endorsed items again? Who is it, I'll go check!"
"Two Beijing Circle celebrities, the new styles are very pretty, I want to buy them."
"As a fan, I've already placed an order."
"I'm going straight to the flagship store to pick up my order!"
"By the way, Zhenyou has another launch next month? What will they release?"
"November, Zhenyou winter wear launch?"
"Not just winter wear, probably other new products too, I'm looking forward to it!"
"Sigh, Chairman Wang is really emptying my wallet! Never mind, my wallet is empty, but I still have my boyfriend's!"
"6, feeling sorry for your boyfriend!"
...
At the Water Cube venue, many celebrities stood up and shook hands with Wang Yi:
"Congratulations, Chairman Wang, Zhenyou has started with flying colors!"
"Chairman Wang, Zhenyou's high-end line is a success, I've already ordered thirty thousand yuan worth!"
"Chairman Wang, Zhenyou's new products are too beautiful! I'm not only buying for myself but also calling on my fans to buy!"
...
"Thank you all for your support!"
Wang Yi smiled as he shook hands with the celebrities, expressing his gratitude.
It took a long time to see everyone off.
Afterward, Wu Shuang drove Wang Yi and Song Sining straight to Xingyi Technology Park.
"Phew, I'm exhausted! It's finally over."
Song Sining let out a long sigh of relief.
Song Sining had prepared for a very long time for this Water Cube press conference.
Now, it has finally concluded successfully.
"You've worked hard, President Song."
Wang Yi said calmly.
In front of their bodyguard Wu Shuang, neither of them would be overly affectionate.
These matters had been agreed upon beforehand, with three chapters of rules set.
Of course, another reason Wang Yi chose Wu Shuang as his bodyguard was her cold and taciturn nature.
As a bodyguard and driver, she handles nothing else, doesn't ask what shouldn't be asked, and doesn't say what shouldn't be said.
Apart from Wang Yi, she barely interacts with anyone.
Even if Song Sining asked her irrelevant questions, she would be very cold.
She would only speak if Wang Yi told her to.
The most important qualities of a qualified bodyguard are prudence in words and actions, and keeping a tight lip.
This made Wang Yi feel more at ease.
Of course, one bodyguard is not enough; several more will need to be hired later for rotation.
It's best if they are all female bodyguards, making it more convenient to arrange protection for Song Sining and Lin Shu.
As for Zhenyou Cosmetics, Wang Yi did not launch it this time, reserving it for next month.
Simply put, lipsticks have new shades to differentiate them, and whether they look good is clear at a glance.
As long as Zhenyou's new shades are beautiful enough, everyone will rush to buy them at 520 yuan each.
But whether Zhenyou Cosmetics are good cannot be seen with the eyes!
Even after buying them, it takes some time to use them before noticing their effects.
Therefore, Meiyou lipsticks and Zhenyou lipsticks can stand out and become bestsellers directly based on new shades.
But if Zhenyou Cosmetics also want to sell at high prices, like La Mer, with a set costing several thousand yuan, that would be difficult!
Currently, it's completely unrealistic.
Both Wang Yi and Song Sining are aware of this.
On the other hand, Meiyou Cosmetics, positioned as mid-range, can be launched at a later Meiyou press conference.
After all, Meiyou Cosmetics are positioned as mid-range, with more down-to-earth prices, similar to ordinary international big brands.
Individual items cost only a few hundred yuan each, and a whole set costs one to two thousand, or two to three thousand.
Coupled with genuine quality, the hyaluronic acid gimmick, and the Meiyou brand and its endorsers, they can still sell well.
Currently, stock is sufficient, so the launch will be in mid-month.
Wang Yi plans for two press conferences a month, one for Zhenyou and one for Meiyou, which is just right.
Launch new Zhenyou products at the beginning of the month, and new Meiyou products in the middle of the month.
Zhenyou Cosmetics, positioned as high-end, with individual items costing hundreds or nearly a thousand, and a set costing several thousand to tens of thousands, will be difficult.
Very difficult.
Launching now and selling at these prices simply won't work!
Unless the brand is well-operated, there's still some hope.
But how should Zhenyou be operated?
Wang Yi frowned slightly, lost in thought.
How can Zhenyou Cosmetics also become a true international big brand, like La Mer or SK-II, and make consumers buy into it?
Wang Yi thought all the way, and the final strategy was still packaging and hype!
And for this, Steve is needed!
Back at Xingyi Technology Park, Wang Yi and Song Sining went straight to the second floor.
Wang Yi called Steve:
"Steve, how are the negotiations for international market distributors progressing?"
"Boss, I was just about to report to you! For Australia's six states and one territory, I've secured exclusive agency for four regions, each with a 50 million yuan agency fee. The remaining three states are being pushed forward!"
"Very good."
Wang Yi was very satisfied with Steve's efficiency.
"Boss, within half a month, the physical stores of the Singapore distributors will be basically renovated, and thirty specialty stores in Singapore are expected to open on the 15th! Their warehouses are all ready, do you want them to make payments for orders?"
Like Nike and Adidas, a bustling city in China can have more than fifty specialty stores and outlet stores.
It's normal for Singapore, being so prosperous and developed, to have thirty Meiyou specialty stores and five Meiyou flagship stores!
Cross-border online shopping is time-consuming; more convenient offline Meiyou flagship stores and specialty stores are Meiyou's main sales channels abroad!
Wang Yi nodded:
"Have them make payments, and for Zhenyou, make payments for orders together. Upon receiving the payment, arrange for immediate shipment!"
Payments and shipments in early October, arrival before the 10th, and opening around the 15th in Singapore – all just right!
Also, the Singapore Meiyou flagship store that Chen Chuanqing was tasked with opening last month is almost renovated after another half month.
When delivering goods to Singapore distributors, send them together, and open all at mid-month!
This way, Meiyou and Zhenyou's first overseas offline market will be established!
Meiyou and Zhenyou's internationalization has taken another substantial step forward!
"Boss, the physical stores in the four signed states of Australia will also be renovated and officially open in mid-to-late October. What do you think..."
The four Australian distributors signed last month.
With more than twenty days of renovation preparation, opening in mid-to-late October should not be a problem.
After all, whether it's Australia or Singapore, they have smaller populations, and store sizes just need to be adequate, not as large as in China.
Therefore, renovation is also easier.
"Good, have the four major Australian distributors make payments for orders together, and arrange shipment upon receipt of payment! Strive to open a portion by mid-month!"
"Okay, Boss, I'll inform them now!"
Steve has the same decisive personality as Wang Yi, acting swiftly and vigorously!
"By the way, Steve, are you familiar with high-end cosmetics R&D institutions? Or top-tier R&D teams?"
Wang Yi asked the crucial question.
The purpose of his call was to ask Steve about channels, and then acquire an R&D team.
"High-end cosmetics R&D team?"
Steve's eyes lit up, instantly understanding Wang Yi's meaning:
"Boss, you want to recruit a top international R&D team, preferably one with enough hype? Like a former R&D president of Lancôme, or a former R&D manager of Estée Lauder?"
"Yes, exactly like that!"
Wang Yi said with a smile.
"That's easy to say, I'll make some contacts and see."
"Okay, money is not an issue. If there's a suitable candidate, poach them, even if they've already resigned!"
Wang Yi laughed.
"Understood, Boss, await my news."
After the call ended, Wang Yi smiled.
Zhenyou Cosmetics wants to make high-end cosmetics, which is not easy.
But with an international R&D team and further packaging, it becomes easier.
For example, poaching the former R&D director of Estée Lauder to be Zhenyou Cosmetics' R&D director.
Then set up an overseas Zhenyou R&D institution and sign a few top experts as nominal advisors.
This way, Zhenyou Cosmetics' stature would rise!
Zhenyou essence would then become a product made by the original R&D team of Estée Lauder's Advanced Night Repair, with various upgrades!
The student surpasses the master!
Still worried consumers won't buy it?
(End of chapter)