This kind of strategy is commonly used by domestic enterprises.
For example, when Rebs made Xiaomi phones, he was afraid consumers wouldn't buy them.
He directly poached Motorola's original hardware R&D team to create the first generation of Xiaomi phones!
And the chief designer of Xiaomi Auto was poached from the designer of BMW iX!
Although it ended up with a Porsche feel...
Wang Yi can operate in the same way!
Overseas R&D institutions must also be established.
There was no other way.
In 2011, many users felt that the moon was rounder abroad and foreign products were better.
They all thought domestic products were trash and that domestic research couldn't achieve anything!
They all believed that cosmetics required overseas R&D institutions and that only R&D teams from major international brands could produce good products!
This perception was deeply ingrained!
Even more than ten years later, with the full rise of domestic products, some people still hold this view.
Wang Yi was also at a loss.
If you can't beat them, then join them.
Therefore, Wang Yi had Steve poach R&D teams from major international brands and then set up an overseas R&D institution.
With such packaging, and sponsoring a few international magazines for a wave of promotion and hype!
Then Zhenyou Beauty, rounded up, would become a truly international major brand.
Coupled with the current market trend, what's popular abroad sells well domestically!
Any brand that becomes popular abroad will have no trouble selling domestically!
For example, the OnePlus phone, launched in 2014, started around the same time as Smartisan and was originally a niche, small brand.
But Smartisan and LeEco both went out of business, while OnePlus developed very well, even able to contend with established players like Xiaomi and Meizu!
The reason is that OnePlus's marketing strategy was much smarter than Smartisan's!
The marketing strategy adopted by OnePlus was "popular abroad, sells well domestically"!
In 2014, Xiaomi was surging forward, Meizu was still strong, and Huawei, ZTE, Coolpad, and Lenovo were all flourishing!
The domestic mobile phone market was fiercely competitive, a veritable red ocean.
Old Luo was full of confidence, but returned defeated.
OnePlus, however, bypassed the domestic market and directly focused on overseas expansion.
It conducted exclusive interviews in Time Magazine and The Wall Street Journal, heavily promoting the OnePlus phone.
Soon, the OnePlus phone gained immense popularity abroad, sold extensively, and was highly praised.
Each time it went on sale, many foreign users queued up to buy it, offering all kinds of support...
Subsequently, domestic marketing also began, with the slogan 'OnePlus phone, born international!'
As a result, domestic consumers saw it and thought,
"This phone is amazing!"
"Foreigners are all scrambling for it, queuing to buy it, so it must be good, we'll buy it too..."
It's imaginable that a small brand, similar to Smartisan phones, selling only one million units a year!
Yet, by leveraging the strategy of "popular abroad, sells well domestically," it launched directly as an international brand, became a bestseller domestically, and made a fortune.
It can only be said that in these times, the strategy of "popular abroad, sells well domestically" is incredibly effective!
Similarly, Zhenyou Beauty can also be packaged and operated this way.
Overseas R&D institutions + R&D teams from major international brands, then overseas hype, ultimately leading to domestic bestsellers!
By then, Time Magazine, The Wall Street Journal, The Times, etc., will all be sponsored for a wave of publicity.
Then get some foreigners to queue up and rush to buy!
And invite a few international big stars for interactive hype...
Coupled with Meiyou and Zhenyou's existing international fan base...
When the news reaches back home and makes headlines, Zhenyou Beauty will truly be international!
No worries about not selling well!
Wang Yi calculated carefully; this could be operated.
Operating, packaging, and hyping in October, if successful, Zhenyou Beauty will launch in November.
Completely feasible!
Next, it's just waiting for Steve's news!
Zhenyou Apparel, relying on its materials and leading "pure desire style" design, achieved initial success.
As for Zhenyou Beauty, it will depend on the upcoming operations.
Seeing Wang Yi deep in thought, Song Sining sat quietly beside him, putting her arms around Wang Yi.
Wang Yi reached out and embraced Song Sining:
"You've worked hard these past few days."
"It's nothing, I'm used to it."
Song Sining spoke calmly, yet it made one feel a little heartache.
During this period, she worked overtime every day.
"Fool, in the future, hire more assistants and deputies. Let them do whatever can be delegated!"
Wang Yi stroked Song Sining's beautiful hair and said with a smile.
Song Sining was speechless:
"Are you teaching me how to be a hands-off boss? No way, I don't trust it!"
Wang Yi handed Meiyou Technology over to Song Sining, and he was very relieved.
But if Song Sining were to hand it over to her subordinates, she wouldn't be at ease.
"Alright, non-essential tasks can be delegated."
"Okay!" Song Sining nodded and continued:
"Oh, boss, a few days ago, the 'pure desire style' summer dresses at the provincial agents, city agents, and specialty stores in the south all triggered inventory warnings. They've already paid in advance to order a new batch. I've arranged for the factory to ship everything, and the specific details have been sent to your email."
"Good! They sell fast enough!"
Wang Yi's face lit up with joy; every time agents and franchisees made payments, they made a big profit.
In early September, southern agents and franchisees paid one billion yuan, ordering nearly two billion yuan in sales of "pure desire style" dresses, which were distributed within more than twenty days.
Seeing that there would be no goods to sell next month, they naturally had to pay in advance and stock up.
During that time, Wang Yi was busy on a business trip to Japan, thankfully Song Sining handled everything.
Wang Yi opened his laptop and looked at the details.
Many new specialty stores and authorized stores for provincial and city agents in the south were added, and this time, the order volume also increased by fifty percent.
They paid 1.5 billion yuan at a purchase price of 50-60% off, which means goods worth nearly 3 billion yuan in sales.
After deducting all costs and taxes, Meiyou can earn over 900 million yuan!
However, the next payment from southern agents and franchisees will be at the end of October.
This kind of one-time payment directly orders a month's worth of goods, resulting in high income once a month.
"Oh, by the way, I've also organized this month's payments and orders for the north in the past two days. Shipments will be arranged according to the payment arrival time!"
Song Sining said.
"Okay."
Southern authorized stores opened on the 11th.
Northern authorized stores opened on the 21st, and their sales payment cycle is ten days slower than in the south.
Now is a good time for payments.
The inventory management system developed by Wang Yi made all inventory in flagship stores, specialty stores, authorized stores, provincial agents, and city agents crystal clear.
Once inventory reaches the warning line, an inventory alert is immediately triggered, reminding agents and store managers to pay and order goods.
Once payment is received, Meiyou headquarters immediately receives a notification and arranges for the factory to ship...
The factory receives the notification and ships according to the order...
Then the goods arrive, are put into storage, agent and franchisee inventories are updated, and the alert is lifted...
Similarly, if the factory has insufficient stock of certain products, it will also receive a notification from the inventory management system, prompting immediate adjustment of production lines and increased capacity!
The entire system is comprehensive, with timely alerts, so store managers and distributors don't need to rack their brains calculating.
All data is clear at a glance, and all alerts are perfect.
In addition, monthly sales performance is also promptly alerted, making it convenient for store managers and agents to adjust their ordering strategies accordingly.
"Oh, by the way, Sining, pay attention to overseas agents. In the next couple of days, agents from Singapore and Australia will also be making payments and ordering goods,"
Wang Yi reminded.
"Okay, boss. I'm keeping an eye on it."
International agents also have access to the inventory management system.
This time, southern orders brought in a profit of 900 million yuan.
Next, northern orders, even if the "pure desire style" autumn wear doesn't sell as well as the southern "pure desire style" dresses, can still generate several hundred million yuan in profit.
Plus overseas orders...
And Meiyou Mall, Meiyou International, flagship store revenue...
October truly is a season of harvest!
However, there are also many places to spend money.
Next, mobile phone chips, batteries, WiFi, Bluetooth modules, and other mobile phone components also need to be ordered.
5 million sets will require about 3.5 billion yuan in total!
If divided into five batches, each batch would require a payment of 700 million yuan!
Plus lenses, storage, and screens, 600 million yuan per batch!
Each month from now on, around 1.3 billion yuan will need to be paid!
In October, November, and December, at least 3.9 billion yuan will be paid over three months!
Only when the phone officially launches in January will there be returns!
Wang Yi sighed. Making phones is really a money pit; cash advances are a terrifying problem.
No wonder other brands operate on a small scale, ordering only 100,000 units at a time.
If they ordered more, they wouldn't be able to withstand the first three months before launch!
But it's fine.
Wang Yi has monthly orders from Meiyou agents and franchisees as a risk hedge!
The combined monthly ordering profits from Meiyou's domestic and international agents and franchisees exceed 1.3 billion yuan, completely offsetting the upfront investment for making phones.
And the income from Meiyou Mall and Meiyou flagship stores will become net profit, allowing Meiyou to develop even better!
After all, establishing overseas flagship stores, bonded warehouses, and so on, also requires burning money.
"I'm practically making phones by selling clothes!"
Wang Yi sighed inwardly, then opened the backend data, his brows slightly furrowed:
"311 specialty stores nationwide, and Zhenyou only ordered 94.21 million yuan? An average of only 300,000 yuan per store?"
By the end of September, Meiyou had opened one hundred flagship stores and 311 franchised specialty stores nationwide.
In addition, provincial and city agents also opened over three hundred authorized stores.
As a result, the 311 specialty stores only ordered 94.21 million yuan worth of Zhenyou new products, which means goods with a retail value of 150 million yuan!
Song Sining had said they ordered little before, but Wang Yi hadn't expected it to be so little.
Song Sining sighed:
"There's no other way. Our Zhenyou focuses on high-end products, starting at 1499 yuan. They're afraid they won't sell, so they don't dare to order more. 300,000 yuan is already our minimum requirement!"
"Alright,"
Wang Yi was convinced:
"These franchisees have too little confidence in Zhenyou."
"But it doesn't matter, aren't they afraid to order? Then let them watch the flagship stores make money!"
"When it sells out in a few days and there's no stock left, they'll be crying."
Wang Yi shook his head:
"Allocate more stock to the flagship stores! When the specialty stores sell out, people will only be able to go to the flagship stores."
Zhenyou has a high unit price; a store ordering 300,000 yuan worth of goods means a retail value of 500,000 yuan.
Lipsticks account for half of that, and the remaining clothes, at an average price of 2,000 yuan per piece, means only 125 pieces per store in total!
It will probably sell out in just a few days.
By then, these franchisees will only be able to watch the flagship stores make money.
After all, placing another order, making payment, and distributing goods nationwide all take time.
After lunch, Wang Yi, Song Sining, and Wu Shuang, carrying their suitcases, headed straight to the high-speed rail station and returned to Jizhou.
For the National Day holiday, it was natural to return to their hometown.
After all, the garment factory demolition was still waiting for Wang Yi to negotiate and sign!
It was already 4 PM when they arrived in Jizhou.
Song Sining went directly back to Meiyou Tower, while Wang Yi went home with Wu Shuang.
Seeing Wang Yi return, bringing along a very attractive girl with cool short hair, Wang Qingzhi's expression became quite intriguing.
Wang Shulin quickly washed fruit and warmly entertained them.
Wu Shuang was completely bewildered by this.
Wang Yi chuckled:
"Dad, Mom, stop fussing. Her name is Wu Shuang, she's my bodyguard."
"A bodyguard!"
Wang Qingzhi's mouth twitched, his expression becoming quite vivid:
"I thought she was..."
"Cough cough."
Wang Shulin lightly coughed, interrupting Old Wang, then pulled Wu Shuang to sit down:
"You've worked hard, Xiao Shuang. From now on, Wang Yi's safety will be in your hands."
"Yes, Xiao Shuang, we're relieved thanks to you,"
Wang Qingzhi also said.
"Uncle, Auntie, don't worry, this is my duty!"
Wu Shuang said calmly.
Thirty thousand yuan is not taken for nothing.
But being Wang Yi's bodyguard is truly comfortable.
Normally, she just drives a car when going out, acting as a chauffeur.
When there's nothing to do, Wang Yi handles his business, and she just relaxes and plays.
Wherever Wang Yi goes, she follows, with food and accommodation provided.
It's very relaxed, no pressure, and she still earns 30,000 yuan a month!
Wang Yi looked at the guest room:
"Conveniently, there's still a guest room at home, Mom, please tidy it up for Wu Shuang to stay in."
Although she was a bodyguard, Wang Yi felt awkward having Wu Shuang sleep downstairs in the car.
It's more comfortable to stay at home.
"It's already tidied up!"
Wang Shulin said with a smile:
"Xiao Shuang, just treat this as your own home, don't be shy. Just tell me if you need anything. Tonight, Auntie will stew a big rooster for you, a local chicken fed with rural grains!"
Saying that, Wang Shulin got up and headed straight for the kitchen.
Wu Shuang felt a bit touched.
She thought her boss's family would also be condescending like those rich people before, making her sleep in the car and eat boxed meals...
Unexpectedly, Wang Yi was very good to her and made thoughtful arrangements.
Wang Shulin even treated her as a guest and warmly welcomed her!
"Thank you, Auntie, I'll help you out,"
Wu Shuang said, getting up and heading towards the kitchen.
"It's fine, just sit there."
Wang Shulin truly treated Wu Shuang as a guest.
But Wu Shuang couldn't just sit there.
How could she eat and drink for free and let her boss's mother wait on her?
She decisively walked into the kitchen and helped tidy up.
Although usually aloof and taciturn, she was very warm-hearted inside.
Wang Yi chuckled, Wu Shuang had said more in this short while than she had all day.
This is also quite good.
His parents also needed a bodyguard.
Although there were usually no problems, it was best to have an extra layer of preparation.
Wang Yi had a plan in mind; he would leave this matter to Zhao Xuan.
He would have him hire two bodyguards and rent the house across the street.
Coincidentally, neighbor Uncle Liu's job transfer meant he had moved out.
Normally, the bodyguards would pretend to be regular tenants, living across the street and secretly protecting his parents.
If anything truly happened, they could immediately intervene.
Any accident could also be reported to Wang Yi immediately.
Spending a little money is really nothing; if irreparable consequences occur, it would be a lifelong regret.
"Dad, Grandpa, Grandma, Maternal Grandma, are they all doing well?"
Wang Yi asked.
"They're all doing well, don't worry. We just returned from our hometown this morning."
Wang Qingzhi smiled, very pleased:
"Manager Zhao sends people to deliver things every now and then."
"Steaks, lobsters, sea cucumbers, ejiao, Maotai, Zhonghua cigarettes..."
Wang Qingzhi sighed:
"We keep half, and the other half goes to the three elders. Last time your grandpa accepted it, but this time he dared not, saying he got nosebleeds from eating so much!"
Wang Yi: "..."
(End of chapter)